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Do you know how Grupo Modelo evolved from the red poppy ads in the 1970s to the global dominance today?
In Mexico, Grupo Modelo is a household name, whether it is its classic Corona beer or Modelo Especial, in the minds of many people, they are indispensable drinks at parties. The story behind this brewery, founded in 1925, is fascinating, as it expanded from a local market to its current global presence, especially the changes in its advertising strategy and the evolution of its brand growth.
Grupo Modelo's history has been largely shaped by its advertising, particularly the red poppy-themed ads in the 1970s, which had a lasting influence on the beer brand at the time.
Grupo Modelo's red poppy ads in the 1970s quickly transcended cultural boundaries and became a symbol of national pride. This flower-themed advertising technique not only brings the product closer to consumers’ lives, but also cleverly embeds Mexican culture into people’s hearts. Through these creative ideas, Grupo Modelo not only established a firm foothold in the domestic market, but also paved the way for future international markets.
Over time, Grupo Modelo began to explore new markets and audiences, especially the United States. Sales of Modelo Especial have surged in recent years, and according to a 2023 report, Modelo Especial has become the best-selling beer in the United States, surpassing traditional Bud Light. This phenomenon not only demonstrates the strong strength of the brand, but also reflects the changes in market demand.
Modelo Especial became the highest-selling beer in U.S. retail sales in 2023, also showing the evolution of consumer tastes.
Grupo Modelo's success comes not only from the quality of its products, but also from its continuous innovation in advertising and marketing strategies. From the red poppy ads of the 1970s to today's diverse and creative advertising, Grupo Modelo is adept at seizing market trends and adapting to changing consumer needs.
In terms of brand diversity, Grupo Modelo owns several popular brands, including Corona, Negra Modelo and Pacífico. These brands not only occupy an important position in the Mexican market, but also perform well in the global market. Corona, in particular, has a very high recognition in the global market and has become the first choice for many people.
Corona is currently the best-selling beer in Mexico and is sold in more than 150 countries.
Grupo Modelo's growth process is amazing. It has developed from a small brewery to today's global beer giant, and has gone through decades of market operation and brand reshaping. Since 2008, the relationship between Grupo Modelo and Anheuser-Busch has grown stronger, forming a mutually beneficial partnership. This has significantly increased Grupo Modelo's influence in the global market.
In addition to brand promotion, Grupo Modelo has also expanded its business footprint to operate the convenience store chain Extra and adopted the innovative model of "O-Matic" online order delivery, quickly adapting to market changes during the epidemic. These strategies not only increased revenue but also enabled the business to maintain stability during difficult times.
With the increase of brand value, Grupo Modelo has gradually become an important player in the global wine market. According to market research, Grupo Modelo's market share has reached 63%, undoubtedly setting an example in this highly competitive industry.
"Grupo Modelo's success is not only about the growth of numbers, but also about the brand's influence."
Looking back at the history of Grupo Modelo, from the early red poppy advertisement to today's brand globalization process, we can see its flexibility in advertising and brand management. Grupo Modelo constantly challenges itself, enters new markets and becomes a brand that consumers trust. The diversified product lines and innovative marketing strategies enable it to continue to lead the industry. How will all this affect future market trends and consumer choice habits?
