Language
Country/Area
No result found
Peruvian Beer Champion! Why is Corona the best-selling beer in the United States?
In May 2023, Modelo Especial became the top beer sold at retail in the United States, surpassing many well-known brands, including Bud Light. However, when we talk about the giants in the world beer market, Corona remains the leader and continues to attract the attention of American consumers.
Grupo Modelo is a large brewery in Mexico that produces brands such as Corona, Modelo and Pacífico and exports them to most countries in the world. The success of this brand is not only due to its long history, but also to its unique positioning and marketing strategy in the market.
In 1925, Corona beer was first released and quickly became the representative beer of Mexico.
Corona Extra, Grupo Modelo's flagship product, is a pale lager with an alcohol content of 4.5% and has become one of the best-selling beers in the world. Although its unique clear bottle design increases the risk of beer spoiling in the sun, it has also become its unique market selling point, allowing consumers to enjoy the unique flavor of this beer while enjoying the sun.
Although the clear beer bottle design faces the threat of light to the quality of beer, its fresh and lively image can win the hearts of consumers. Market research shows that many American consumers view Corona as a symbol of vacation, partying and relaxing time in the sun.
In the United States, many consumers associate Corona with beaches, sunshine and summer.
In addition, Grupo Modelo's marketing strategy is undoubtedly one of the important reasons for Corona's global success. Its unique brand image and effective advertising strategy have made Corona not just a beer, but also a symbol of a lifestyle. In various promotional activities, Corona always uses its unique brand story and social media strategy to establish a close connection with consumers.
The taste of model beer and its simple design make it popular at sporting events and outdoor gatherings. As Modelo Especial rises in the market, Grupo Modelo continues to invest resources to ensure Corona's market position.
Another reason that has made Corona the king of the American beer market is its wide availability. Corona can be easily found from supermarkets to liquor stores and even in many restaurants and bars. This makes it easy for consumers in China or Europe to enjoy the same taste even in the United States.
Corona's marketing strategy has created an image of "enjoying life", which has made it a popular brand.
In addition, Grupo Modelo has launched a variety of products targeting different consumer needs, including Corona Light and Corona Familiar. These changes have made the brand more diversified to meet various market needs.
According to market research, consumers are very loyal to brands, which to some extent explains Corona's success in the United States. Whether at a party or in a restaurant, Corona has almost become synonymous with beer.
As market competition continues to intensify, Grupo Modelo must constantly adapt to market changes to maintain its leading position. This involves not only the launch of new products, but also the continuous innovation of existing products in flavor, packaging and marketing strategies.
Currently, Grupo Modelo's long-term success depends not only on its exotic products, but also on its flexible market strategy and brand influence. The success stories of Corona and Modelo teach us that in a highly competitive market, only by continuous innovation and adaptability to changes can we win the favor of consumers.
In summary, the success of Corona beer is not only due to its taste and quality, but also because it has successfully implanted a connection with lifestyle, allowing people to feel the joyful atmosphere brought by the brand while savoring their time. . So, in the future beer market, which other brand can occupy such a position like Corona?
