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The Astonishing Rise of Grupo Modelo: How a Small Brewery in 1925 Became a Global Giant
Since its founding in 1925, Grupo Modelo has rapidly risen to become a globally recognized beer producer with a number of popular brands including Corona, Modelo and Pacífico. As it expands into international markets, Grupo Modelo's success story not only reflects its aggressive business strategy, but also depicts the diversity and charm of Mexican beer culture.
"When we founded this brand in 1925, our vision was simply to make great beer, and now our brand is known around the world."
Startups and Brand Growth
Grupo Modelo was founded by 25 Spanish immigrants, led in particular by Braulio Iriarte and Martín Oyamburu. The Mexican beer market was highly competitive at the time, but the launch of Modelo beer marked a new beginning. Within a few years, the company introduced brands such as Modelo, Negra Modelo and Corona, and achieved sales of a remarkable 8 million bottles in 1928.
"Grupo Modelo is more than just a beer producer, it's part of the culture, bringing life to bars and house parties in Mexico."
Market Expansion and Cooperation
Since its inception, Grupo Modelo has gradually expanded its market share, and its merger with Anheuser-Busch InBev in 2013 further consolidated its market position. According to reports, Grupo Modelo already had a 63% market share in Mexico in 2008. The company has since expanded further internationally, particularly in the United States, where Modelo Especial became the country's best-selling beer in 2023, surpassing Bud Light.
Introduction to major brands
Corona
Corona is one of Grupo Modelo's most iconic brands. As the best-selling beer in Mexico, it is consumed in more than 150 countries. Corona Extra has an alcohol content of 4.5% and has been very popular since its launch, especially in the US market.
"Corona's success comes not only from its unique taste, but also from its brand packaging and advertising strategy."
Modelo Especial
Modelo Especial is a classic brewed beer that has been a strong performer in the U.S. market since it was first released in 1925. In recent years, its acceptance among consumers has continued to grow, making it the second most popular imported beer.
Pacífico
As a light beer from Sinaloa, Pacífico is widely loved for its refreshing taste and warm image. Its brand image is closely linked to Mexican maritime culture.
Innovation model under the epidemic
During the COVID-19 pandemic, Grupo Modelo adopted a new strategy and launched the "Modelorama Now" service, allowing consumers to order beer and snacks online and have them delivered to their homes easily. This service not only demonstrates the company's ability to respond flexibly to challenges, but also strengthens its competitiveness in the digital age.
"Our goal is to ensure that our customers can enjoy our products at any time and at their convenience."
Future Outlook
While Grupo Modelo is already a formidable force in the global market, challenges remain ahead. How to maintain growth in an increasingly competitive market and further expand the brand's international influence will be key issues for the company in the future. Additionally, as consumers become more concerned about health and sustainability, will Grupo Modelo adjust its product line to cater to this change?
Grupo Modelo's success story is not only an inspiration to the beer industry, but also a perfect example of how a company can find its position in a constantly changing environment. Looking into the future, how will Grupo Modelo continue to expand its global influence and market share?
