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Dive into the research topics where Abu H. Ayob is active.

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Featured researches published by Abu H. Ayob.


Evaluation and Program Planning | 2014

Insights into public export promotion programs in an emerging economy: The case of Malaysian SMEs

Abu H. Ayob; Joan Freixanet

This study evaluates the impact of public export promotion programs (EPPs) among small and medium-sized enterprises (SMEs) in Malaysia. Three indicators, level of awareness, frequency of use, and perception of usefulness, were examined according to a firms export status. The global evaluation suggests that exporters are more frequent users of EPPs and perceive them to be more useful than non-exporters. Nonetheless, both groups demonstrate higher levels of awareness, are frequent users, and perceive the programs relating to export info/knowledge are more usefulness than programs relating to financial assistance. Further analysis also reveals that the frequency of use and the perception of usefulness for most programs are positively related to export experience, but not to export turnover. This study offers insights into the effectiveness of export programs for encouraging export initiation and expansion in an emerging economy.


Evaluation and Program Planning | 2016

The historical path of evaluation as reflected in the content of Evaluation and Program Planning

Abu H. Ayob; Jonathan A. Morell

This paper examines the intellectual structure of evaluation by means of citation analysis. By using various article attributes and citation counts in Google Scholar and (Social) Science Citation Index Web of Science, we analyze all articles published in Evaluation and Program Planning from 2000 until 2012. We identify and discuss the characteristics and development of the field as reflected in the history of those citations.


Journal of Social Entrepreneurship | 2018

Diversity, Trust and Social Entrepreneurship

Abu H. Ayob

ABSTRACT Social entrepreneurship (SE) differs from conventional entrepreneurship insofar as it emphasizes social outcomes ahead of economic returns. Research on the institutional effects on the former, however, has neglected to address specifically the impact of diversity, although it has been extensively studied in relation to the latter. This paper examines the effects of ethnic and religious heterogeneity, and trust as a moderator, on SE in 22 countries. The results suggest that an increase in ethnic diversity within countries leads to a higher engagement in SE. Also it is found that inter-religious trust attenuates the negative relationship between religious diversity and SE.


International Journal of Entrepreneurship and Small Business | 2015

Financial Influences on Export Status of Small and Medium-Sized Enterprises in an Emerging Economy

Abu H. Ayob; Sveinn Vidar Gudmundsson; Mohd Hasimi Yaacob

The purpose of this study is to understand financial and behavioural influences on the export status of small and medium-sized enterprises (SMEs) in an emerging economy. In particular, we tested the direct effects of perceived costs, internal financial resources and external capital constraint on the export status of SMEs. We also tested the moderating effect of cost sensitivity on two types of perceived export costs. Survey data was collected from 356 SMEs in Malaysia and analysed using logistic regression. The results show that exporters perceive higher ongoing costs but lower initiation costs of exporting. They also perceive higher internal financial resources, fewer constraints in accessing external capital and are more sensitive towards costs compared to non-exporters. Furthermore, we found that cost sensitivity moderates the relationship between perceived costs and export status.


International Journal of Business and Globalisation | 2015

The role of competitive strategies on export market selection by SMEs in an emerging economy

Abu H. Ayob; Zizah Che Senik

The study examines the relationship between competitive strategies and export market selection by small and medium-sized exporters in an emerging economy. Drawing from the literature on comparative advantages of exporters from developing countries and demand characteristics in export markets, hypotheses are constructed on how cost leadership, differentiation and focus strategies are associated with exports to developed and developing countries. Survey data from 214 manufacturing SME exporters in Malaysia is used to empirically examine the relationships using ordinary least squares regression. The results suggest that cost strategies are positively associated with exports to developed countries but not developing countries. Differentiation strategies show the opposite effect, cost strategies and focus strategies are negatively associated with exports to both types of markets. This study contributes by demonstrating that competitive strategies act as a firm-level factor influencing export market selection. Implications and limitations of the study are presented.


Archive | 2014

Do Competitive Advantages in the Local Market Encourage Firms to Export

Abu H. Ayob; Mohd Hasimi Yaacob

Trade liberalization offers exporting opportunities for firms around the world. However, little is known if firms export as a strategy for leveraging their competitive advantages in the local market into the international level. The purpose of this study is to examine the effect of competitive advantages in the local market on the export intention of manufacturing-based small and medium sized enterprises (SMEs) in an emerging economy. In particular, we test hypotheses on generic competitive advantages of cost, differentiation, focus, and integrated advantages on a sample of 140 SMEs in Malaysia. Using OLS regression, the results depict that differentiation, focus and integrated differentiation-focus advantages encourage firms to export. However, cost advantage does not significantly affect the export intention, while integrated cost-focus advantage holds firms back from going abroad. This study contributes by defining the types of competitive advantages in the local market that encourage domestic firms in developing countries to initiate exporting.


Journal of International Entrepreneurship | 2015

Financial factors and export behavior of small and medium-sized enterprises in an emerging economy

Abu H. Ayob; Shamshubaridah Ramlee; Aisyah Abdul Rahman


Journal of Fundamental and Applied Sciences | 2018

SOCIAL ENTREPRENEURSHIP INTENTION: FROM LITERATURE REVIEW TO CONCEPTUAL FRAMEWORK

S. D. M. Wahid; Abu H. Ayob; Wan Mohd Hirwani Wan Hussain; S. Ismail


Jurnal Pengurusan UKM Journal of Management | 2017

Product Strategies for Export Ventures: An Empirical Investigation among SMEs in an Emerging Economy

Abu H. Ayob; Léo Paul Dana


Jurnal Pengurusan UKM Journal of Management | 2016

Kesan Program Promosi Terhadap Aktiviti Eksport Syarikat Kecil dan Sederhana di Malaysia: Satu Pendekatan Ekonometrik

Abu H. Ayob; Hazrul Izuan Shahiri; Mohd Hasimi Yaacob

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Mohd Hasimi Yaacob

National University of Malaysia

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Zizah Che Senik

National University of Malaysia

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Aisyah Abdul Rahman

National University of Malaysia

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Rosmah Mat Isa

National University of Malaysia

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S. D. M. Wahid

Universiti Teknologi MARA

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S. Ismail

National University of Malaysia

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Shamshubaridah Ramlee

National University of Malaysia

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