Adrian Brügger

Environmental Protection and Nature as Distinct Attitudinal Objects: An Application of the Campbell Paradigm

In environmental psychology, many researchers have apparently placed appreciation of nature and appreciation of environmental protection in the same attitudinal category. In this article, the authors argue that this involves a misconception. The authors used survey data from 1,336 Swiss adults to compare competing attitudinal models: the currently accepted one-dimensional model against a two-dimensional model that distinguishes appreciation of nature from appreciation of environmental protection. A Rasch-type measurement model was implemented to test the theoretically anticipated item-factor structure. The model that treated appreciation of nature and appreciation of environmental protection as distinct attitudes was statistically superior to the one-dimensional model. The gains in reliability and model accuracy were modest, but the authors see substantial theoretical and practical value in treating appreciation of nature and appreciation of environmental protection as separate attitudes. For example, if the intention is to promote more environmental engagement, then appreciation of nature might be the more malleable target and thus the critical factor for change.

Hand in hand: public endorsement of climate change mitigation and adaptation

This research investigated how an individual’s endorsements of mitigation and adaptation relate to each other, and how well each of these can be accounted for by relevant social psychological factors. Based on survey data from two European convenience samples (N = 616 / 309) we found that public endorsements of mitigation and adaptation are strongly associated: Someone who is willing to reduce greenhouse gas emissions (mitigation) is also willing to prepare for climate change impacts (adaptation). Moreover, people endorsed the two response strategies for similar reasons: People who believe that climate change is real and dangerous, who have positive attitudes about protecting the environment and the climate, and who perceive climate change as a risk, are willing to respond to climate change. Furthermore, distinguishing between (spatially) proximal and distant risk perceptions suggested that the idea of portraying climate change as a proximal (i.e., local) threat might indeed be effective in promoting personal actions. However, to gain endorsement of broader societal initiatives such as policy support, it seems advisable to turn to the distant risks of climate change. The notion that “localising” climate change might not be the panacea for engaging people in this domain is discussed in regard to previous theory and research.

Developing Strategies for Waste Reduction by Means of Tailored Interventions in Santiago de Cuba

This article introduces an approach to tailoring behavior-change campaigns to target populations using the example of solid waste reduction in Santiago de Cuba. Tailoring is performed in the following steps: (1) Psychological constructs are selected to detect problems in performing the target behavior, and data are gathered on these constructs. (2) Cluster analyses are performed on these data to identify different psychological types and their distribution in the population. (3) Intervention techniques are assigned according to the spatial and quantitative distribution and the characteristics of these types. Results of the cluster analyses are presented for three different behaviors that can reduce the amount of deposited solid waste (recycling, composting, reuse) on the basis of the four psychological constructs of instrumental and affective attitude, difficulty, and social pressure. The tailoring of interventions could be used to design environmental campaigns more efficiently.

How Focusing on Superordinate Goals Motivates Broad, Long-Term Goal Pursuit: A Theoretical Perspective

Goal-setting theory states that challenging, specific, and concrete goals (i.e., subordinate goals) are powerful motivators and boost performance in goal pursuit more than vague or abstract goals (i.e., superordinate goals). Goal-setting theory predominantly focuses on single, short-term goals and less on broad, long-term challenges. This review article extends goal-setting theory and argues that superordinate goals also fulfill a crucial role in motivating behavior, particularly when addressing broad, long-term challenges. The purpose of this article is to shed light on the benefits of superordinate goals, which have received less attention in research, and to show theoretically that people pursue long-term goals more successfully when they focus on subordinate as well as superordinate goals than when they focus on either subordinate or superordinate goals alone.

Naturbewusstsein psychologisch: Was ist Naturbewusstsein, wie misst man es und wie wirkt es auf Umweltschutzverhalten?

In der Naturbewusstseinsstudie 2011 „werden unter Naturbewusstsein subjektive Auffassungen von Natur und Einstellungen zur Natur gefasst“ (Kleinhuckelkotten/Neitzke 2012: 6). Diese von der Person ausgehende individuelle Perspektive entspricht dem Einstellungskonzept der Psychologie. Doch was sind Einstellungen genau? Wie kann man sie messen? Und warum sind sie interessant fur den Natur- und Umweltschutz?

Worksite Tobacco Prevention: A Randomized, Controlled Trial of Adoption, Dissemination Strategies, and Aggregated Health-Related Outcomes across Companies

Evidence based public health requires knowledge about successful dissemination of public health measures. This study analyses (a) the changes in worksite tobacco prevention (TP) in the Canton of Zurich, Switzerland, between 2007 and 2009; (b1) the results of a multistep versus a “brochure only” dissemination strategy; (b2) the results of a monothematic versus a comprehensive dissemination strategy that aim to get companies to adopt TP measures; and (c) whether worksite TP is associated with health-related outcomes. A longitudinal design with randomized control groups was applied. Data on worksite TP and health-related outcomes were gathered by a written questionnaire (baseline n = 1627; follow-up n = 1452) and analysed using descriptive statistics, nonparametric procedures, and ordinal regression models. TP measures at worksites improved slightly between 2007 and 2009. The multistep dissemination was superior to the “brochure only” condition. No significant differences between the monothematic and the comprehensive dissemination strategies were observed. However, improvements in TP measures at worksites were associated with improvements in health-related outcomes. Although dissemination was approached at a mass scale, little change in the advocated adoption of TP measures was observed, suggesting the need for even more aggressive outreach or an acceptance that these channels do not seem to be sufficiently effective.

Der mittelfristige Einfluss von Feedback auf die Leistung von Mastery oder Performance motivierten Personen

In vielen Situationen bekommen Personen beim Lernen neuer Aufgaben in einer ersten Phase Feedback, doch in einer zweiten Phase arbeiten sie ohne Feedback. Bislang gibt es einige Befunde zu der Auswirkung eines Feedbacks auf die unmittelbare Leistung, nicht jedoch auf die mittelfristige Leistung in einer Phase ohne Feedback. Es ist zu erwarten, dass die Form der Leistungsmotivation hier eine entscheidende Rolle spielt. Fur Personen, die das Ziel haben, besser zu sein als andere, kann ein negatives Feedback eine Bedrohung des Selbstwertes darstellen und daher demotivieren. Mittelfristig sollte jedoch die Bedrohung des Selbstwertes abnehmen. Daher ist zu erwarten, dass Feedback mittelfristig die Leistung steigert. Fur Personen, die das Ziel haben, ihre Kenntnisse zu verbessern, stellt ein negatives Feedback keine Bedrohung des Selbstwertes da. Daher sollte sich Feedback anfanglich positiv auf die Leistung auswirken. Diese Personen lieben jedoch das Gefuhl, sich Kenntnisse selbst zu erarbeitet zu haben. Feedback verdirbt den Spass am selbststandigen Explorieren und Losungen finden. Feedback sollte daher - nach einer anfanglichen Leistungssteigerung- mittelfristig zu einer Verringerung der Leistung fuhren. Wir zeigen in einer Studie in der Tangram Puzzles gelost wurden, dass beide Prozesse stattfinden. (DIPF/Orig.)