Adrian Rauchfleisch

Multiple public spheres of Weibo: a typology of forms and potentials of online public spheres in China

The advent of online media, and particularly social media, has led to scholarly debates about their implications. Authoritarian countries are interesting in this respect because social media might facilitate open and critical debates that are not possible in traditional media. China is arguably the most relevant and interesting case in this respect, because it limits the influx of non-domestic social media communication, has established its own microcosm of social media and tries to closely monitor and control it and censor problematic content. While such censorship is very effective in some instances, however, it fails to shut down all open debates completely. We analyse the pre-eminent Chinese social media platform – Sina Weibo – and present a typology of different kinds of public spheres that exist on this platform in which open and critical debates can occur under specific circumstances: Thematic public spheres include phenomena of common concern, such as environmental pollution or food safety; short-term public spheres emerge after unexpected events; encoded public spheres are deliberate attempts of users to circumvent censorship; local public spheres focus on sub-national phenomena and problems; non-domestic political public spheres exist on political topics from other countries but are often referenced back to China; mobile public spheres exist because many people use Weibo on their smartphones and also have access to deleted content there and meta public spheres are debates about censorship itself.

The special case of Switzerland: Swiss politicians on Twitter

We analyse the use of Twitter in political communication in Switzerland because, in comparison with other democracies, Switzerland with its strong federalism, fragmented party system, small country size and semi-professional politicians can be seen as the least-likely critical case, thus creating unique conditions for the use of social media. The study investigates the individual characteristics of Swiss Members of Parliament that could influence social media usage. Thus, the study contributes to the debate about equalization and normalization with respect to Twitter as a relevant microblogging channel for political communication and to the significance of country-specific conditions for the adoption of innovations in political online communication. The study explains the shift from equalization towards normalization with the diffusion of innovations theory.

The different audiences of science communication: A segmentation analysis of the Swiss population’s perceptions of science and their information and media use patterns:

Few studies have assessed whether populations can be divided into segments with different perceptions of science. We provide such an analysis and assess whether these segments exhibit specific patterns of media and information use. Based on representative survey data from Switzerland, we use latent class analysis to reconstruct four segments: the “Sciencephiles,” with strong interest for science, extensive knowledge, and a pronounced belief in its potential, who use a variety of sources intensively; the “Critically Interested,” also with strong interest and support for science but with less trust in it, who use similar sources but are more cautious toward them; the “Passive Supporters” with moderate levels of interest, trust, and knowledge and tempered perceptions of science, who use fewer sources; and the “Disengaged,” who are not interested in science, do not know much about it, harbor critical views toward it, and encounter it—if at all—mostly through television.

The Swiss “Tina Fey Effect”: The Content of Late-Night Political Humor and the Negative Effects of Political Parody on the Evaluation of Politicians

This article investigates the content and effects of political humor on late-night television. Besides conducting a systematic content analysis of a Swiss late-night show, this article examines the effects of late-night political parody on competence evaluations of politicians. An experiment manipulated the televised parody of a politician and measured political knowledge. Results show that exposure to a televised political parody decreased competence ratings of politicians only for individuals high in political knowledge. The reason is that viewers must already have an understanding of current political affairs to “get the joke”—that is, the implicit message transported by the parody. The implications of such a negative “Tina Fey Effect” are discussed.

Journalists’ Use of Political Tweets: Functions for journalistic work and the role of perceived influences

Many politicians as well as journalists are using Twitter regularly and are connected on the microblogging platform. We use the agenda-building approach as conceptual background because political tweets can serve as information subsidies if they are used by journalists, indicating an agenda-building influence by politicians. It has not yet been systematically investigated which functions of a political tweet make it more likely for it to be used by a journalist and to which extent the journalist’s Twitter network plays a role in this process. We analyze which functions of political tweets explain their use as information subsidies and integrate the influence of the journalists’ Twitter networks. The study is based on a unique combination of an online survey of Swiss journalists in 2014 with an analysis of the journalists’ Twitter metrics. It demonstrates that political tweets are most likely to be used by journalists if they can quote the politicians’ tweets, which fosters their significance as information subsidies. Also, journalists who have many politicians as followers perceive that they can influence politicians they do not know personally. This underscores that if the Twitter network is included in the analysis of agenda-building processes, potential reciprocal influences can be detected.

The Internet and Generalized Functions of the Public Sphere: Transformative Potentials From a Comparative Perspective

Almost since the advent of the Internet, there has been great interest in analyzing and understanding online communication from the perspective of public sphere theory. The question of whether the properties of the Internet and, specifically, social media actually contribute to the public sphere is the matter of ongoing and somewhat heated scientific debate. The aim of the article is twofold. First, we propose a hierarchical model of generalized functions of public sphere. On a theoretical level, we interweave different strands of thought on the public sphere, and the resulting model is more inclusive and less rigid than each of those strands on their own. We identify four generalized functions: identity building, agenda-setting, control and criticism, and deliberation. The Internet does not contribute equally to these functions and we evaluate the impact of the Internet on each of these functions as a diminishing marginal utility. Second, we empirically explore the plausibility of our model in a global comparative analysis with focus on the Internet. With the help of macro-level variables which indicate the structural preconditions for a public sphere, we identify the highest possible function of the public sphere for each country to which the Internet can potentially contribute. Based on this approach, future research can be contextualized: case-study-based research can plausibly articulate expectations regarding the impact of the Internet on the public sphere.

Brute force effects of mass media presence and social media activity on electoral outcome

ABSTRACT In this study, we analyze whether the mere volume of presence in mass media and the mere volume of activity on social media convey advantages to candidates in parliamentary elections. Based on the theoretical model of bounded rationality, we call these potential effects brute force effects. During the last month of the election campaign of the Swiss federal election of 2015, we tracked the presence of all 873 candidates in the canton of Zurich, the most populous canton, in a broad sample of mass media. Additionally, we tracked those candidates’ activity on Facebook and Twitter. The results of our multilevel Bayesian estimates show that mass media presence has a consistent nontrivial impact on different aspects of electoral outcome. Furthermore, social media activity also has a nontrivial impact, but only in terms of resonance (reactions to candidates’ social media activity). Overall, our results suggest that brute force effects of of mass media presence and social media activity can have substantial impact on voting behavior.

How journalists verify user-generated content during terrorist crises. Analyzing Twitter communication during the Brussels attacks

Social media, and Twitter in particular, have become important sources for journalists in times of crises. User-generated content (UGC) can provide journalists with on-site information and material they otherwise would not have access to. But how they source and verify UGC has not yet been systematically analyzed. This study analyzes sourcing and verification practices on Twitter during the Brussels attacks in March 2016. Based on quantitative content analysis, we identified (1) the journalists and news organizations sourcing during the attacks, (2) classified different forms of sourcing and verification requests, and (3) analyzed the sourced UGC. Results show that sourcing on Twitter has become a global phenomenon. During the first hours of the attack, journalists rely on UGC. Their sourcing and verification practices vary widely and often lack basic verification procedures, which leads to a discussion about the ethical implications of sourcing practices.

The public sphere as an essentially contested concept: A co-citation analysis of the last 20 years of public sphere research:

The public sphere was both one of the most popular and most debated concepts in political philosophy in the 20th century. It is one of the few concepts that has attracted attention from a wide range of disciplines. Despite the already rich intellectual history of the concept, many scholars still disagree over its proper use and definition. The purpose of this article is to review recent research into the public sphere with a co-citation analysis. A citation analysis helps to obtain a broader view of the development of the concept in different disciplines. Such an approach is of importance because the concept of the public sphere is neither fixed nor stable, as is typical for an essentially contested concept. Rather than finding the most prominent or even “right” interpretation of the concept, the primary goal of this study is to explore the evolvement and differentiation of the concept in different domains and disciplines over time. In such an analysis, the whole corpus of academic literature focusing on the public sphere as a concept can be captured. In a first step, I introduce the concept of the public sphere as an essentially contested concept. In a second step, I analyze 5386 publications from the last 20 years with a co-citation analysis. Based on the data, I identify different research communities, analyze the development of the communities and topics over time, and empirically observe some of the conditions of an essentially contested concept.

Between Fragmentation and Dialogue. Twitter Communities and Political Debate About the Swiss “Nuclear Withdrawal Initiative”

ABSTRACT As social media sites have become significant arenas for political debate in recent years, this paper investigates the political debate that took place on Twitter in the wake of the Swiss referendum on the Nuclear Withdrawal Initiative, which was conducted in November 2016. Using Twitter data of 3000 users, we could identify 7 distinct communities that varied in terms of their size, position, and contribution to the debate. The most dominant communities in the debate were the Conservative Mainstream and the Green-Left communities. Moreover, our findings show that communities supporting and opposing the initiative differ with regard to the wording they use in their tweets. Finally, our results reveal an active exchange both within and, even more importantly, between the communities, which indicates a rather pluralistic and internally connected debate. Thus, our findings clearly contrast with those of prior studies concerning political debates on social media that identified pronounced echo chambers.