Agnès Helme-Guizon

Temperament: Measurement and Impact on Consumer Behavior

This article translates from Polish a measurement tool of temperament (Strelau and Zadawzki, 1993) and validates it in a French context. Through comparisons with personality traits, it explores its impact on certain purchasing behaviors. The article demonstrates the link between energetic (temporal) traits and purchasing behaviors that require great efforts (long-lasting efforts), although personality is linked either not at all or only slightly to these behaviors.