Dominique Peyrat-Guillard

Cultural and Generational Influences on Privacy Concerns: A Qualitative Study in Seven European Countries

This research examines how European citizens decide to disclose and protect their personal data and thereby reveals cultural and generational divides. Focus group discussions featured either young people, aged 15 to 24 years, or adults, between 25 and 70 years of age, and were conducted in seven EU member states. The results of a computer-aided text analysis with two complementary software packages suggest similarities and differences in participants’ views and privacy concerns (PC). Responsibility is relevant to personal data management, which represents a hotly contested issue. A geographical north–south divide appears for the importance of responsibility as opposed to trust. Moreover, people regard disclosure differently in the south (as a choice) and east (as forced) of Europe. Younger people express more positive attitudes toward data management, feel more responsible, and are more confident in their ability to prevent possible data misuse. Their lower PC and greater protective behaviours (i.e., a potential reversed privacy paradox) may help explain contradictory results in prior literature. These results offer significant and useful theoretical, managerial, and policy implications.

Positive Organizational Potential, Organizational Commitment and Organizational Citizenship Behaviour: a French/Polish comparison

The analyses presented in this paper are based on the first step of the research project concerning the links between Positive Organizational Potential (POP), Organizational Commitment (OC) and Organizational Citizenship Behaviour (OCB). The survey was conducted in two samples and covered French and Polish firms. The results support a model adopted in the analysis and thus the importance of influence of POP, organizational culture and climate on employees’ behaviours and Organizational Development. The results also point out cultural differences between the French and Polish firms: one dimension of OC, the willingness to continue membership in the organization and the general compliance dimension of OCB are lower in the French sample. The present paper also presents the next, planned step of the research.

Les mécanismes cognitifs d’acceptation d’une innovation alimentaire de discontinuité : le cas des insectes en France

Dans un contexte de mutation des modes de consommation alimentaire, les innovations de discontinuité constituent en enjeu considérable pour l’industrie. L’objectif de cet article est d’identifier les processus cognitifs d’acceptation d’une innovation alimentaire de discontinuité à travers l’étude des mécanismes de classification et d’encodage de la catégorisation. Une étude qualitative appliquée à la consommation humaine d’insectes permet d’identifier ces mécanismes en fonction du degré de transformation des produits, et leurs effets sur l’acceptation par les consommateurs. Ces résultats permettent notamment d’enrichir la théorie du comportement décisionnel et visent à éclairer les fabricants sur les leviers marketing à actionner pour faire accepter une innovation alimentaire de discontinuité.

Cognitive acceptance mechanisms of discontinuous food innovations: The case of insects in France:

In a context of changing food consumption patterns, discontinuous innovations are a major challenge for the food industry. This article aims to identify the cognitive processes underpinning the acceptance of discontinuous food innovations through the study of classification and encoding mechanisms of mental categorisation. A qualitative study applied to entomophagy explores these mechanisms according to the extent of product processing and their consequences on acceptance by consumers. These results enrich Behavioral Decision Theory and help manufacturers understand the marketing levers that can be used to facilitate acceptance of these innovations.

I RESPECT YOU AND I HELP YOU : LINKS BETWEEN POSITIVE RELATIONSHIPS AT WORK AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR

The main purpose of this article is to present links identified among manifestations of employee positive relationships and organizational citizenship behaviour. The presentation is based on the results collected through a questionnaire survey conducted in Polish companies. The data analysis shows particular associations between positive relationships and organisational citizenship behaviour (OCB). Our results suggest that OCB-I (the behaviours targeted toward other individuals in an organisation) may be triggered by respect and acceptance and that OCB-O (i.e. the behaviours targeted toward an organisation itself) may be considered as effects of the relationships manifesting honesty and reliability. We suggest research avenues to capture the processes behind the described associations.