Aji Hermawan

PENGEMBANGAN PRODUK MAKANAN COKELAT BERBASIS PREFERENSI KONSUMEN

The cocoa commodity is very important to the Indonesian economy and has the potential to be the main producer of chocolate products in the world. The consumption level of national chocolate per capita of 0.3kg/person/year with an increasing trend, is a good market opportunity including for small and medium enterprises (SME) chocolate processing industry. The objective of this research was to develop the quality of local chocolate products based on consumer preference to be more competitive in the domestic market. In this study, interviews and filling questionnaires to consumers who regularly eat chocolate foods, in order to determine the level of importance and level of customer satisfaction, were conducted. There were eleven sensory attributes that were asked to consumers where consumers provide less satisfied assessment of chocolate products consumed were taste, texture, aroma, product appearance, portion, variety, freshness, health, packaging, price fairness, and discount. The result of calculation and analysis of IPA (importance performance analysis) found that attributes that need development were those in quadrant A, i.e. taste, texture, aroma, product apperance, variety, freshness, health, and packaging. Keywords:chocolate, cocoa, customer preference, importance performance analysis

Model Strategi Pengembangan Sumber Daya Manusia Agroindustri Kopi Gayo dalam Menghadapi Masyarakat Ekonomi ASEAN

. The purpose of this study is to formulate the model of strategy for human resource development (HRD) Gayo coffee agro-industry in the ASEAN Economic Community (AEC) with the approach of soft system methodology (SSM). This research resulted in a conceptual modeling of human resource development strategy for stakeholders agro-industry by increasing productivity in the welfare and sustainability Gayo coffee agro-industry. Human resource development strategy for Gayo coffee agro-industry is a strategic action to deliver the competence and quality of agro-industry actors with high competitiveness, especially in the face of global competition and rivalry in the AEC region through various of HRD capacity building program. The HRD investment is an intellectual investment that has significance for the regional development and improves the welfare of the community in the area of agro-industrial production Gayo coffee.