Alaric Bourgoin

Building a Rock-Solid Slide: Management Consulting, PowerPoint, and the Craft of Signification

The diagrammatic slideshow constitutes a crucial communicational instrument in management consulting. However, its semiotic implications remain poorly understood. How do consultants create slides that they deem significant? How do they recognize a good slide or an effective diagram? What practical criteria do they use? To tackle these questions, we develop a pragmatist approach based on the theory of signs of Charles S. Peirce. Drawing from data collected through ethnographic participant observation, our study analyzes how a team of consultants drafts a single slide intended to represent the problems of a client organization and assesses the evolving strength of the document. We identify three recurrent conditions of robustness—impact, accuracy, and layout—and discuss them in the light of Peirce’s distinction of iconic, indexical, and symbolic capacities in signification.

Professional image under threat: Dealing with learning–credibility tension:

How does one learn and build credibility simultaneously? Such is the challenge faced by an increasing number of professionals, who must quickly get to grips with new assignments while displaying sufficient knowledge to be regarded as experts. If they do not, they will be unable to exert influence over the situation. To address this puzzle, we draw on data from 21 months of participant observation during consulting assignments, and interviews with 79 management consultants. Building on Goffman’s notion of face, we identify ‘learning–credibility tension’ – a discrepancy between a newcomer position that requires professionals to learn, and a role-based image that requires credibility – as a salient and costly issue during organizational entry. Specifically, we find that consultants experience threats to their face during interactions with clients. They deal with these threats by performing individual tactics that help them reduce the anxiety associated with learning–credibility tension, and support their relationship with clients. Our study builds theory in socialization by revealing tactics that allow professionals to keep face while seeking the information they require to adjust to new settings. We also contribute to substantive debates on management consulting by relating insights from the sociology of professions to contemporary knowledge workers.

Property and Organization Studies

Property is pervasive, and yet we organization scholars rarely discuss it. When we do, we think of it as a black-boxed concept to explain other phenomena, rather than studying it in its own right. This may be because organization scholars tend to limit their understanding of property to its legal definition, and emphasize control and exclusion as its defining criteria. This essay wishes to crack open the black box of property and explore the many ways in which possessive relations are established. They are achieved through work, take place as we make sense of signs, are invoked into existence in our speech acts, and travel along sociomaterial networks. Through a fictionalized account of a photographic exhibition, we show that property overflows its usual legal-economic definition. Building on the case of the photographic exhibit, we show that recognizing the diversity of property changes our rapport with organization studies as a field, by unifying its approaches to the individual-vs.-collective dilemma. We conclude by noting that if theories can make a difference, then whoever controls the assignment of property – including academics who ascribe properties to their objects of study – decides not only who has or who owns what, but also who or what that person or thing can be.