Alexandre Augusto Biz

Content mining framework in social media: A FIFA world cup 2014 case analysis

Abstract This paper proposes a social media content mining framework that consists of seven phases. The framework was tested empirically during the FIFA World Cup 2014 at Curitiba (Brazil) as one of the main host city destinations. The research focused on the mining of Twitter content with tourist services ontology (hospitality, food and beverages, and transportation). In total, 58,686 valid messages were collected, analyzed, and associated with an application ontology. Content analysis demonstrated an accurate real-time reflection of tourism services. The framework is effective to collect relevant content and identify popular topics in social media toward strategic and operational tourism management.

O ciclo de vida e o posicionamento competitivo dos produtos turísticos de Foz do Iguaçu desde a perspectiva dos atores locais

Este artigo apresenta e analisa um diagnostico reflexivo da percepcao dos principais atores locais, envolvidos no planejamentoe na gestao da atividade turistica no destino de Foz do Iguacu-Br. Odiagnostico foi elaborado a partir de uma metodologiaestrategico/participativa, que teve por objetivo produzir um material queefetivamente refletisse a realidade turistica da regiao e as opinioes dacomunidade local, buscando socializar informacoes para facilitar a tomada de decisoes,tanto da iniciativa publica como da iniciativa privada e garantir ocomprometimento de todos os envolvidos na producao deste documento nautilizacao do mesmo como um instrumento para dar continuidade ao processo deconstrucao do destino desejado. Por outro lado, a analise deste diagnosticobuscou verificar o posicionamento competitivo do destino turistico contextualizadosaos estagios de ciclo de vida dos produtos turisticos, e frente a seusprincipais competidores, utilizando os fatores externos e internos como fundamentopara as dinâmicas e inercias do segmento turistico da cidade, e, portanto comodeterminantes da competitividade.

Modelo de referência para avaliação de portais turísticos com o suporte da gestão do conhecimento

Tourism Public Organizations play the state role in fostering tourism in the tourist destination. Fostering means formulating public policies, for example, the management of tourism destinations through tourism portals (websites) of public administration. The aim of this paper is to present a reference model for assessment of tourism portals to support knowledge management. The research method used was the triangular approach, which was developed from the construction of a reference model (theoretical) and the design of instruments for collecting quantitative and qualitative data. Twenty-nine tourist portals managed by Brazilian Public Tourism Organizations were analyzed. It was found that the tourism portals analyzed were not architected to support knowledge management and that they are underused as a strategic tool for tourism destination management. As for the model proposed, it proved valid and the results obtained led Tourism Public Organizations in all instances of governance and private organizations to feel the need to review their tourist destinations management strategies concerning the promotion and marketing of tourism services and products.

Análise do conteúdo veiculado pelas secretarias de turismo das cidades e estados-sedes da copa do mundo 2014 em suas páginas do facebook

EnglishThe aim of this research was to analyze the content posted by Municipal and State Tourism Organizations (DMO) of the twelve headquarters cities and States of the FIFA 2014 World Cup in their fanpages on Facebook, Were used the reference studies of Torres (2009), Gabriel (2009), Safko and Brake (2010) and Barefoot and Szabo (2010 ). In the first stage, the official Facebook fanpages were identified, then posts published between June 1st and July 31st of 2013, period from pre to post-event FIFA Confederations Cup Brazil 2013 were collected. The data analysis method employed was content analysis from the perspective of Bardin (2011), which is divided into: i) pre-analysis using dedicated softwares, phase ii) material exploration and iii) treatment of results, inference and interpretation. It was observed that the DMOs analyzed publish diversified information to users, including actions addressed to the abovementioned event. portuguesO objetivo do estudo foi analisar o conteudo veiculado pelas Secretarias Municipais e Estaduais de Turismo das doze Cidades e Estados-Sedes da Copa do Mundo FIFA 2014 em suas fanpages do Facebook. Usou-se como referencia os estudos de Torres (2009), Gabriel (2009), Safko e Brake (2010) e, Barefoot e Szabo (2010). Foram identificadas as fanpages oficiais seguida da coleta dos posts ali publicados entre 01 de junho e 31 julho de 2013, periodo do pre ao pos-evento da Copa das Confederacoes da FIFA 2013. O metodo de tratamento dos dados foi a analise de conteudo sob a otica de Bardin (2011), o qual e divido em: i) pre-analise com uso dos softwares dedicados, fase ii) exploracao do material e, iii) tratamento dos resultados, inferencia e interpretacao. Observou-se que as Secretarias analisadas disponibilizaram informacoes diversificadas aos usuarios, inclusive com acoes direcionadas ao aproveitamento do evento supracitado.

Modelo de monitoramento das redes sociais para orientar a tomada de decisões das destination management organizations

The widespread adoption of social media by users and organizations has generated an exponential increase in data and content that offer opportunities to be processed into information and knowledge. However, dealing with such data is considered a challenge and requires the use of adequate resources. Considering this scenario, the aim of this study was to present a social media monitoring model to support decision making by DMOs. The model proposed has been tested before and during the 2014 FIFA World Cup, using Curitiba and Foz do Iguaçu (Paraná State) as destinations, having a structured of seven stages. The results of the period were composed of about 50,000 messages, tours and associated ontology application. A large part of the frequency relations, between attractions or between host cities, have been compatible with their reality in the tourist trade.