Alfonso Vargas Sánchez

Commercial Strategies in the Olive Oil Bottling Sector in Spain: A Strategic Group Analysis

Abstract The main objective of this study is to analyse the olive oil bottling sector in Spain, applying the strategic group methodology to a group of firms from the sector. The study is divided in four sections: • Identification of the strategic groups, using multivariate statistical techniques. • Characterization of the groups, analysing their internal structure, delimiting and explaining their strategies. • The positioning. • And differences in the results of the groups.