Alfredo Cesín Vargas

The role of bromeliads in rural livelihoods: An experience in Oaxaca, Mexico

ABSTRACT The aim of this article is to analyze the commercialization of bromeliad plants as an alternative for diversification in Mandimbo Village, Oaxaca, Mexico. We follow the livelihood assets approach to examine natural, social, physical, human, and financial capitals. This study was conducted using surveys of village households, working group sessions with heads of family, and in-depth interviews of participants in the bromeliad initiative. The results show that after 10 yr of work, the bromeliad initiative has not been consolidated. The village has developed abundant natural and social capital, but less human, physical, and financial capital. We conclude that for progress of the initiative to occur, the main objectives need to be clarified and agreements between different parties of interest—the villagers, regional nongovernmental organizations (NGOs), and research institutions—need to be established, as these can facilitate a successful financial strategy.