Ali Yayli

e-WOM: the effects of online consumer reviews on purchasing decisions

Internet has become the primary source of information for a large number of consumers and it has dramatically changed the consumer behaviour. The arrival and expansion of the internet has extended consumers’ options for gathering product information by including other consumers’ comments, posted on the internet, and has provided consumers opportunities to offer their own consumption-related advice by engaging in electronic word-of-mouth (e-WOM). The aim of this study is to assess the impact of, one type of e-WOM, the online consumer review, on purchasing decision. This empirical study also focuses on the relationship between reviews and purchasing behaviour. The results show that consumer reviews have a causal impact on consumer purchasing behaviour and they have an effect on choosing the products by consumer. Finally, the results and their implications are discussed.

A Study on the Travel Patterns of Physically Disabled People

The main objective of this paper is to highlight the travel patterns and experiences of people with a physical disability. To understand better the travel needs of people with a physical disability, it is useful to examine how travel patterns differ across demographic variables. The method chosen for the empirical data collection was a self-completed web-based questionnaire, which was answered by a total of 596 physically disabled people. The data obtained were evaluated using frequency, percentage, arithmetic average, t-test, chi-square and factor analysis. The research findings reveal that people with physical disability in different demographics groups differ in their travel patterns.