Allison Ringer

The Global and Regional Dispersion of Publishing in the Field of International Marketing

ABSTRACT This paper empirically examines the research productivity of academic institutions in the leading international marketing journals, leading generalist marketing journals, and leading international business journals between the years 1999 and 2003 from a regional and country-specific perspective. The research found that across the three groups of journals, the majority of works were authored by academics at institutions located in North America, although North Americans contribute significantly less in the international marketing and international business journals than leading generalist marketing journals. The findings suggest that there is a broadening of non-U.S. influence within the international marketing and international business journals, which should lead to a broadening of international marketing theory.

Twenty years of the Journal of Marketing Theory and Practice

This paper reviews the work published in JMTP during its first 20 years. It finds extensive global coverage in terms of authors and material, despite a U.S. emphasis. In addition, a diversity of topics is covered and is making a significant contribution, as defined by citations, to broader academic discourse. The works published have a strong applied focus, although this might be expected to have been higher given the journals applied foundations. The paper also identifies the most prolific individuals and institutions, based on the number of articles published and citations to those articles. The paper concludes that JMTP has made a valuable contribution to marketing academia and its global recognition continues to grow.

C.U.L.T.U.R.E.: marketing education in the age of cultural diversity

Purpose – The purpose of this paper is to investigate the role Australian University marketing students’ cultural backgrounds play in their learning and their perceptions of assessment and explores whether current assessments appropriately address the differing needs of a culturally diverse student population. Design/methodology/approach – The paper adopts a qualitative approach utilising five focus groups, each comprised of 12 students. Findings – Results indicate learning environments, learning and assessment approaches and assessment tasks each bring their own benefits, constraints and challenges to studying in a culturally diverse environment. Principles are presented for adoption by marketing educators in order to foster a vibrant, inclusive learning environment which meets the educational needs and wants of a culturally diverse student cohort. Research limitations/implications – The number of students representing different global regions or countries limited this study. With the exception of studen...