Pandora Kay

Marketing cultural attractions: understanding non‐attendance and visitation barriers

Purpose – The purpose of this paper is to draw together the previous academic and industry research on non‐attendance of cultural attractions, followed by qualitative in‐depth interviews to identify commonalities or gaps in the previous research on barriers, constraints and inhibitors, as well as to propose linkages between these.Design/methodology/approach – A multi‐method approach is used – where barriers, constraints and inhibitors are identified by means of thematic content analysis of the literature. A set of probing questions is developed based on these themes and is then examined in in‐depth interviews with individuals that had not visited cultural attractions in the past two years, in an attempt to triangulate data, as well as to identify connections between barriers.Findings – From the literature, eight interconnected barriers to visitation are identified: physical access; personal access; cost; time and timing; product; personal interest and peer group; socialisation and understanding; and infor...

Understanding Managerial Perspectives of Volunteering at Nonprofit Leisure Events: A Comparison of Typologies Within Open Gardens Australia

ABSTRACT Nonprofit volunteer motivations have been widely researched and discussed as the sector is volunteer-dependent. For nonprofit, community-based events, volunteers frequently fulfill multiple roles, yet motivations across roles are infrequently studied. This study explores managers’ views of volunteers across roles for Open Gardens Australia and whether existing typologies for leisure motivations and generic volunteering can be used to classify volunteer motivations. Examining managers’ perceptions is important as managers deliver volunteer-driven events by designing strategies to attract and manage volunteers’ experiences. Results suggest that existing typologies do not adequately capture the motivations of volunteers for these events with additional motivations of significance for some roles being - Obligation, Inertia, Filling a Personal Void or Gap, Elitism and Competitiveness. Of the 14 motivations found, many overlap and more than half may be simultaneously altruistic and egoistic, suggesting complex interactions within and across the different motivations, although motivational differences across volunteer rolesare limited.

DO THEY ALL SPEAK THE SAME LANGUAGE? A MOTIVATION-BENEFIT MODEL TOWARD CULTURAL EXPERIENCES FOR ENGLISH-SPEAKING TOURISTS

Entender el comportamiento del turismo es fundamental para la promocion del turismo, y las influencias transculturales son particularmente relevantes. Por lo tanto, en la comprension de la motivacion turistica hacia experiencias culturales, este estudio ofrece un modelo de proceso motivacional integrado adaptado de la literatura de ocio para ampliar la evidencia teorica y empirica de las construcciones y las relaciones entre ellas pertinentes. De la literatura del turismo, se propone y se prueba un nuevo modelo de motivacion y beneficios de las cuatro disposiciones psicologicas relacionadas con experiencias culturales: actitudes, motivaciones, beneficios buscados, y los beneficios obtenidos. Utilizando cuatro muestras de mercado turistico de habla Ingles de la psiquicamente cerca cluster Anglo, el modelo de investigacion investiga las relaciones entre las cuatro construcciones, la aplicacion de un enfoque de modelado de ecuaciones estructurales. Las diferencias interculturales son probados para los mercados turisticos geograficas como influencias en el modelo de proceso motivacional. En el contexto del estudio, estos mercados turisticos adquieren un significado adicional con un grupo de turistas nacionales y tres grupos de turistas internacionales. Mediante la aplicacion de un conjunto de datos para los turistas del grupo Anglo utilizando un metodo de repeticion de medicion, su cercania psiquica identificado previamente se prueba asi como otras diferencias que podrian esperarse entre lo domestico y los turistas internacionales. El modelo es compatible con los turistas, pero con actitudes significativamente mas debiles y motivos de Nueva Zelanda turistas.