Ana Lozici

The Rural Educational Tourism at the Farm

Abstract The consumer of rural and farm tourism has evolved in the direction of being associated with types of fun and educational leisure activities. Tourism consumers search for new types of tourism, such as: farming entertainment. The aim of an educational trip in the rural areas is: to know the life and activity of the farmers, to create a positive image of the agriculture in the eyes of the next generations/ urban resident consumers. The educational rural tourism has various activities, i.e.: basic classes/ full courses/ short term workshops on the school farms. The educational activities for children include: floral arrangements, cooking classes on the farm, preparing natural herbal remedies, demonstrations of traditional ways of obtaining beer and wine, experience historical reconstruction of the traditional villages, etc. The recreational rural tourism includes: art of the plants, agricultural labyrinths, wine tasting tourism, vegetable picking, identification of spontaneous plant and wildlife species, etc. The authors present the steps have to be followed in order to develop new brand tourism products that meet the requirements for consumers education.