Iasmina Iosim

Marketing Management: Promoting Foodstuffs

Designing a proper marketing mix implies having an accurate idea about the market you are trying to conquer or to maintain. Therefore, appealing to the most widespread and accessed media to promote your products is the best way to reach your goals in marketing. A TV guide seems to be one of these media. Surprisingly, the study of such a medium shows that it is not always the case at least as far as foodstuff products are concerned.

The role of communication channels in marketing.

Communication channels represent one of the most important elements in advertising a product. Having in mind this premises, it is obvious that messages that make the object of communication cannot be left at its own will but they should be taken care of, by advertising agencies, specialists in sales promotion and firms or organizations specialized in public relations. The problem that we are interested in, is finding the adequate instrument of communication in order to inform the target public about the existence and the value of a product, in our case: Tuborg beer.