Ana Paula Perfetto Demarchi

The Influence of Design Thinking in the Development of Skills and Expertise

This project is dedicated on understanding how expertise can have an affect on developing the Design Agent skills. It was based on interviews and observation conducted in five design offices located in Londrina (Parana, Brasil), through this research was possible to identify which are the techniques and methods most used by professional, from both Graphic and Product Design area, and therefore ascertain how Strategic Design Management and Design Thinking actuate on improving professional’s skills on the innovation process of the companies. It took as a basis the studies of several authors, such as Brown (2009), Cross (2007), Demarchi (2011), Lawson (2006) and Martin (2009), which discourse, among other issues, about Design Thinking and its implications. By the use of ethnography methodology, the data was collected, analyzed and organized into comparative charts, relating the novice Design Agents with expert Design Agents. It was proved that experience can hold two distinct aspects; A positive one, that comes as a result from the holistic vision and ensure sensibility to the Design Agent to handle situations; And an unfavorable one, once the expert is strictly guided by intuition, it sets aside creativity hampering the innovation process. Besides it was possible to verify that although the enterprises and the Design Agents work using different techniques and methods, visual tools such as mind maps, sketches, visual panels and mockups are seen as essential resources for all the professionals. DOI: http://dx.doi.org/10.4995/IFDP.2016.2288

Design Thinking and its visual codes enhanced by the SiDMe Model as strategy for design driven innovation.

The society is changing, leaving the old paradigm of work to a new one that is more dynamic and complex. In this context the way that the people consumes chance. In order to survive this scenery the companies has to innovate, but not only innovate based in the behaviours of the actual users, but innovate based in a person and its relations that do not exist yet, therefore the companies have to adopt the design driven innovation which brings advances dealing with knowledge of visual codes and meanings. This article aims to demonstrate how the model Strategic Integrator Design Management enhanced (SiDMe), which treat the design as a knowledge and adopt the design thinking, can lead companies to adopt incremental and radical innovation through design driven innovation. To do so it will discourse about the design driven innovation, design Thinking and present the SiDMe conceptual model. This research will work with the ex-post-facto delineation, using ethnography as a strategy, through the non-participant observation. After the application of the model it is evident that by the application of Design Thinking it will be able to help the companies to achieve incremental and radical innovation by the design driven innovation. DOI: http://dx.doi.org/10.4995/IFDP.2016.3298

Design Thinking e seus códigos visuais na gestão de design para inovação: Inovação incremental pelo modelo GEIDA

O presente artigo visa propor reflexoes acerca da relacao entre a inovacao baseada no design , que traz avancos de significado e lida com conhecimentos de linguagens e significacoes, codigos visuais e a Gestao Estrategica de Design . Para tanto, apresenta um compendio teorico sobre a inovacao baseada em design ; habilidades e tecnicas do designer , que sao facilitadoras para o desenvolvimento de produtos e servicos inovadores (e delimita quando, como, e porque serao utilizadas no modelo GEiDa - Gestao Estrategica integradora de Design atualizado). A Natureza da pesquisa classifica-se como exploratoria, com delineamento ex-post-facto , utilizando como estrategia a etnografia por meio de entrevista e observacao nao participante. Apos a aplicacao do modelo evidencia-se que se trata de uma estrutura conceitual que permite a aplicacao do Design Thinking como ponto de partida; e um meio que possibilita atingir a inovacao incremental baseada em design ; e aponta a inovacao como ponto de chegada e uma porta de entrada definitiva para o design como ferramenta fundamental de estrategia competitiva. Demonstra, ainda, como o modelo GEiDa pode levar a empresa a adotar a inovacao incremental por meio da inovacao baseada em design .