Cleuza Bittencourt Ribas Fornasier

The Influence of Design Thinking in the Development of Skills and Expertise

This project is dedicated on understanding how expertise can have an affect on developing the Design Agent skills. It was based on interviews and observation conducted in five design offices located in Londrina (Parana, Brasil), through this research was possible to identify which are the techniques and methods most used by professional, from both Graphic and Product Design area, and therefore ascertain how Strategic Design Management and Design Thinking actuate on improving professional’s skills on the innovation process of the companies. It took as a basis the studies of several authors, such as Brown (2009), Cross (2007), Demarchi (2011), Lawson (2006) and Martin (2009), which discourse, among other issues, about Design Thinking and its implications. By the use of ethnography methodology, the data was collected, analyzed and organized into comparative charts, relating the novice Design Agents with expert Design Agents. It was proved that experience can hold two distinct aspects; A positive one, that comes as a result from the holistic vision and ensure sensibility to the Design Agent to handle situations; And an unfavorable one, once the expert is strictly guided by intuition, it sets aside creativity hampering the innovation process. Besides it was possible to verify that although the enterprises and the Design Agents work using different techniques and methods, visual tools such as mind maps, sketches, visual panels and mockups are seen as essential resources for all the professionals. DOI: http://dx.doi.org/10.4995/IFDP.2016.2288

Design Thinking and its visual codes enhanced by the SiDMe Model as strategy for design driven innovation.

The society is changing, leaving the old paradigm of work to a new one that is more dynamic and complex. In this context the way that the people consumes chance. In order to survive this scenery the companies has to innovate, but not only innovate based in the behaviours of the actual users, but innovate based in a person and its relations that do not exist yet, therefore the companies have to adopt the design driven innovation which brings advances dealing with knowledge of visual codes and meanings. This article aims to demonstrate how the model Strategic Integrator Design Management enhanced (SiDMe), which treat the design as a knowledge and adopt the design thinking, can lead companies to adopt incremental and radical innovation through design driven innovation. To do so it will discourse about the design driven innovation, design Thinking and present the SiDMe conceptual model. This research will work with the ex-post-facto delineation, using ethnography as a strategy, through the non-participant observation. After the application of the model it is evident that by the application of Design Thinking it will be able to help the companies to achieve incremental and radical innovation by the design driven innovation. DOI: http://dx.doi.org/10.4995/IFDP.2016.3298

Essential competences to fashion design practice for sustainability from the perspective of Design Thinking

The production and consumption of clothing products is characterised by rapid and continuous cycles of purchase, use and disposal of clothes, which leads to several environmental and social impacts. In order to change this reality and promote sustainability, this sector has to undergo deep transformations (Fletcher & Grose, 2011). In this context, designers play a significant role. In addition to being in the position of decision-making about materials and methods used in the productive process, the questions raised by sustainability demand design skills (Brown, 2010; Gwilt & Rissanen, 2011; Fletcher & Grose, 2011). However, the role reserved to fashion designers in this context is “more complex than traditional design activities” (Fletcher & Grose, 2011, p. 162). Design practice for sustainability demands different competences from the designer. In view of that, this paper explores the competences in design and fashion design for sustainability, and aims at verifying similarities and differences between them, in order to analyse the knowledge inherent to sustainability through design thinking. The methodology used for the study was deductive, conducted through qualitative exploratory research, outlined by bibliographic research and developed based on several books about design, fashion and sustainability. The identification of the competences took four aspects into account: types of thinking, types of knowledge (know what to do and why), skills (know-how) and attitudes (be willing to do). Design and fashion design competences for sustainability were compiled separately and then compared for similarities and differences. As a result, we found that great part of design competences are important for sustainable practices: approximately 58% of attitudes, 36% of thinking, 58% of knowledges and 41% of design skills are common to sustainable fashion design competences. The comparison shows the importance of attitudes to the work with sustainability – once its addition was significant –, and the need of acquiring specific knowledge of fashion design for sustainability. Research also shows that, for a professional with design competence, the development of thinking and skills needed for working with fashion design for sustainability is easier. References BROWN, T. (2010). Design Thinking: uma metodologia poderosa para decretar o fim das velhas ideias. Rio de Janeiro: Elsevier. FLETCHER, K. & GROSE, L. (2011). Moda & Sustentabilidade: design para mudanca. Sao Paulo: Editora Senac Sao Paulo. GWILT, A. & RISSANEN, T. eds. (2011). Shaping sustainable fashion: changing the way we make and use clothes. London: Earthscan.

O uso do dispositivo ID-Think no compartilhamento de conhecimento.

Considering that the great advantage of an organization today is the knowledge it has, and how it manages this knowledge, this article reports the application of the IDThink device in a fashion organizations manufacturing sector for its validation. This device applies knowledge management through the skills and attitudes of the design thinker. The device shown here is to assist the process of innovation in organizations by using some design thinkers skills in the knowledge explicitation and externalization. To Brown (2009) design thinking begins with the skills that designers have learned over time as: To align the human being´s needs with the technological resources available in the organization; Intuition; The ability to recognize patterns; Build ideas that have both emotional significance and functional; The ability to question their surroundings and be empathetic and; The ability to express otherwise than in words or symbols. This last is one of the most important designer skills. The designer uses the drawing process also as a critical process, as discovery. He uses drawing as a means of materializing, imagination, or discovery of something that he cannot built in his mind, and as a mean of communication with others, facilitating collaboration on projects. The IDThink device is an external, temporary repository for ideas, with which the designer interacts, and this externalization supports the necessary dialogue that it has between the problem and the solution, which minimizes the cognitive stress when dealing with quantities and complexities of knowledge to be process internally. The identification of concepts and their positioned graphical representation facilitates decision-making, the sharing of knowledge of everyone involved in the organization management, and observation of systemic functioning of the company, focusing on indicators that it judged suitable. The use of visual codes, which will be available throughout the process, allows the team to navigate the process without losing their train of thought. Also allows us to observe the evolution of the environment and its influence in the organization to assist in corrective actions. The nature of the research was exploratory, with lineation by ex-post-fact, using a strategy of ethnography, through non-participant interviews and observation. After applying, the researchers understood the need to adapt the External System of the IDThink device so that it includes an amount of knowledge needed to the visualization of the organizations management and / or the development of new products. DOI: http://dx.doi.org/10.4995/IFDP.2016.2400

Design Thinking e seus códigos visuais na gestão de design para inovação: Inovação incremental pelo modelo GEIDA

O presente artigo visa propor reflexoes acerca da relacao entre a inovacao baseada no design , que traz avancos de significado e lida com conhecimentos de linguagens e significacoes, codigos visuais e a Gestao Estrategica de Design . Para tanto, apresenta um compendio teorico sobre a inovacao baseada em design ; habilidades e tecnicas do designer , que sao facilitadoras para o desenvolvimento de produtos e servicos inovadores (e delimita quando, como, e porque serao utilizadas no modelo GEiDa - Gestao Estrategica integradora de Design atualizado). A Natureza da pesquisa classifica-se como exploratoria, com delineamento ex-post-facto , utilizando como estrategia a etnografia por meio de entrevista e observacao nao participante. Apos a aplicacao do modelo evidencia-se que se trata de uma estrutura conceitual que permite a aplicacao do Design Thinking como ponto de partida; e um meio que possibilita atingir a inovacao incremental baseada em design ; e aponta a inovacao como ponto de chegada e uma porta de entrada definitiva para o design como ferramenta fundamental de estrategia competitiva. Demonstra, ainda, como o modelo GEiDa pode levar a empresa a adotar a inovacao incremental por meio da inovacao baseada em design .