Andrea Schneiker

New Humanitarians? Frame Appropriation through Private Military and Security Companies

Although private military and security companies (PMSCs) are gaining increasing importance, they still suffer from an image problem. In the media, they are frequently referred to as ‘mercenaries’ or ‘dogs of war’. PMSCs are therefore interested in presenting themselves as legitimate and acceptable contract parties. Based on a discourse analysis of the homepages of select PMSCs and the industry association International Stability Operations Association (ISOA), and drawing on the framing literature, we examine one way in which companies respond to such negative labels. We show not only that PMSCs provide supplemental logistics or security for the staff of humanitarian organisations confronted with complex emergencies and ever-more dangerous missions, but also that these companies appropriate the humanitarian frame discursively, emphasising those elements that fit their interests and needs. To present themselves as ‘new humanitarians’, PMSCs employ primarily two kinds of strategies: naming and forging alliances with more traditional humanitarian actors. Their growing involvement in this field may not be without consequences and may contribute to the blurring of lines between military and civilian missions.

Of ‘true professionals’ and ‘ethical hero warriors’: A gender-discourse analysis of private military and security companies

Private military and security companies (PMSCs) have gained increasingly in importance over the course of the past two decades. Yet, given the intransparency of the industry and the heterogeneity of the companies that comprise it, we thus far know little about the actors involved. In this article, we offer preliminary insights into the self-representation of PMSCs, based on a gender-discourse analysis of the homepages of select companies and their main professional associations. We argue that survival in an increasingly competitive industry not only hinges on size, market share or effectiveness, but is also inherently gendered. PMSCs and their associations draw on the one hand on civilized and accepted forms of masculinity and femininity, presenting themselves as ‘highly skilled professional’ military strategists and ordinary businesses akin to banks or insurance companies. At the same time, however, PMSCs also engage in strategies of (hyper)masculinization and pathologization to set themselves apart from mercenaries, their private competitors and state security forces. In this respect, companies appear to view themselves as ‘ethical hero warriors’. Whether intended or not, their strategies have political consequences. Within the security industry, they contribute to the creation and maintenance of a norm regarding what constitutes a legitimate PMSC, to which more or less all companies strive to adhere. Vis-à-vis other security actors, these strategies seek to establish PMSCs as being superior because, unlike these actors, such companies are super-masculine and able to live up to the growing and sometimes contradictory demands of changing security contexts.

All for one and one in all: private military security companies as soldiers, business managers and humanitarians

With governments increasingly contracting private military and security companies (PMSCs) to perform military and police-related tasks, international relations scholars have made attempts to better understand PMSCs and to investigate the reasons for the boom of private security. Rather than focusing on the services these companies offer, which has been a common approach, we offer an identity-based explanation for their surge. We show that PMSCs eclectically assume identities related to the military, business managers and humanitarians, independent of the services they perform, their market segment or their location on the battlefield. This finding points to an important yet little-noted dimension in the private security industry. Although companies are heterogeneous, they also appear increasingly homogeneous because they incorporate a similar set of identities. On the one hand, this enables PMSCs to adapt to any context, client or employee, and, on the other hand, it has constitutive qualities, contributing to an important source of power for the respective companies. These multiple identities contribute to a norm of what a superior security provider should look like.

Twittering for talent: Private military and security companies between business and military branding

ABSTRACT Private military and security companies (PMSCs) play an increasingly important role in the provision of security-related services. In their attempts to win new clients and find suitable personnel, they take on different identities by presenting themselves as conventional businesses, military actors, and humanitarians. In this article, we examine how PMSCs deploy these identities when they recruit new personnel through social media. Our computer-assisted content analysis of Twitter messages posted by two major United States-based companies—CACI and DynCorp International—shows that while both PMSCs amplify their business and military identities to attract the most talented personnel, they construct and communicate these identities in different ways with CACI branding itself as a sophisticated, modern, and patriotic business and DynCorp as a home-grown, traditional military provider. In addition, our analysis lends force to scholars suggesting that state militaries and the private security sector compete increasingly for prospective employees using similar strategies.

The Political Dynamics of Human Mobility: Migration out of, as and into Violence

Simplistic correlations between human mobility and political violence are on the rise in the European discourse on immigration, especially – but not only – in populist rhetoric. This not only lacks an empirical foundation, but also leads to simplistic solutions for a major political and humanitarian challenge of our time. However, we still lack comprehensive knowledge on the migration-violence nexus. By bringing insights from migration studies and peace and conflict studies into fruitful dialogue, this contribution aims to fill this gap. It first maps some of the central questions regarding the migration-violence nexus. Second, and on this basis, it proposes an analytical framework for future research which encompasses the interdependence of violence-migration dynamics on and between the macro, meso and micro levels by examining human mobility as: (1) a movement out of (physical and structural) violence; (2) a violent process in and of itself; (3) a path into (physical and structural) violence; and (4) it formulates some recommendations that can provide a more holistic basis for policy programmes regarding human mobility.

External networks and institutional idiosyncrasies: the Common Security and Defence Policy and UNSCR 1325 on women, peace and security

Abstract In 2008, the Council of the European Union (EU) adopted a ‘Comprehensive Approach’ that outlines a strategy for securing gender mainstreaming; two years later, the Council introduced a set of indicators to assess its implementation. The EU was responding to the United Nations Security Council’s call for regional institutions to assist in implementing Security Council Resolution (UNSCR) 1325, adopted on 31 October 2000, concerning ‘women, peace and security’. This resolution sought to meet the ‘urgent need to mainstream a gender perspective into peacekeeping operations’. Considering that prior exposure to gender issues, resources and well-established relations with civil society and gender advocates are lacking, the adoption of both the Comprehensive Approach and the indicators, as well as the structures and procedures established since then as part of the EU’s Common Security and Defence Policy, requires some explanation. This article draws on feminist institutionalist approaches to argue that the impetus for change came from individuals and groups within the EU who were involved in external networks, both above and below the supranational level, who seized on institutional idiosyncrasies that also shaped the implementation of UNSCR 1325 in important ways.

Telling the Story of the Superhero and the Anti-Politician as President: Donald Trump’s Branding on Twitter

Given his extensive use of Twitter, the ways in which Donald Trump uses this platform are subject to a number of scholarly analyses. These generally attribute the success of Trump’s tweets to the ways in which he uses the features Twitter offers. Adopting a perspective of political marketing, I regard Donald Trump as a political product that is marketed through political branding. Drawing on the literature on celebrity politicians and based on a sample of 1469 tweets that were posted by Donald Trump’s personal Twitter account @realDonaldTrump between March 2016 and April 2017, I argue that Donald Trump’s image marketing strategy produces a new brand that distinguishes Donald Trump from his competitors and predecessors: the superhero anti-politician celebrity. The analysis furthermore shows that in contrast to the assumption formulated in the literature on celebrity politicians, this brand does not contribute to reinvigorating democracy, because it is based on contempt of the existing political system.

Explaining variation in the implementation of global norms: Gender mainstreaming of security in the OSCE and the EU

Why do regional security organizations choose different approaches to implementing global gender norms? To address this question, we examine how the Organization for Security and Co-operation in Europe (OSCE) and the European Union (EU) integrated requirements derived from UN Security Council Resolution 1325 (UNSCR 1325) on women, peace and security into their security policies. We identify differences in scope and dynamics between the change processes in the two organizations. The OSCE simply adapted its existing gender policy and has not changed it since, whereas the EU introduced a new, more extensive and specific policy, which it has already amended several times. Drawing on historical institutionalism and feminist institutionalism, we found that, first, reform coalitions prepared the ground for gender mainstreaming in the organizations’ respective security policies; and that, second, embedded policy structures, including rules and norms about external interaction as well as existing policy legacies, were responsible for the different approaches of the EU and OSCE with respect to UNSCR 1325.

Revisiting Global Governance in Multistakeholder Initiatives: Club Governance Based on Ideational Prealignments

Multistakeholder initiatives that bring together actors from the state, the business sector and society to formulate, implement and/or monitor rules governing different policy fields have assumed a prominent role in global governance since the 1980s. In the governance literature, it is generally assumed that the actors from the three sectors have diverse interests, but contribute different resources. This should allow to address transnational problems more effectively. While cooperation among the various collective actors in these initiatives might be based in part on complementary resources, we argue here that such cooperation is also shaped and conditioned by ideational prealignments of the participating actors. Such ideational prealignments are consequential, because they predetermine (1) the composition of multistakeholder forums in terms of which actors participate and which do not, (2) the processes that govern these forums, (3) the results of these forums and (4) the relations among the collective actors who participate in these forums and the stakeholders they are deemed to represent. When viewed from this perspective, multistakeholder initiatives are a form of club governance that is based on ideational factors. We illustrate this argument by drawing on research that examines the setting of standards for private military and security companies (PMSCs).

Gendering European security: policy changes, reform coalitions and opposition in the OSCE

ABSTRACT The Organisation for Security and Co-operation in Europe (OSCE) has rarely been considered in scholarship on gender and security, even though it was one of the regional security organisations whose gender policy predated the United Nations Security Council’s call for more international attention to issues related to women, peace and security in October 2000. Based on an analysis of official OSCE documents and on semi-structured interviews, we trace the integration of gender issues in the OSCE and explore the rationale behind and the challenges associated with it. We identify two phases of gender policy change in the OSCE and show how the integration of UNSCR 1325 brought about an expansion of OSCE gender policy from an exclusive focus on “soft” security issues towards increased inclusion of gender in the area of “hard” security. Drawing on historical and feminist institutionalism, we argue that reform coalitions were crucial for the policy changes in the OSCE but that they encountered institutional and ideational barriers, which hampered implementation of the gender policy. In light of rising opposition, our analysis warns of a backlash that might jeopardise current achievements.