Ap Dijksterhuis

Habits as knowledge structures: Automaticity in goal-directed behavior

This study tested the idea of habits as a form of goal-directed automatic behavior. Expanding on the idea that habits are mentally represented as associations between goals and actions, it was proposed that goals are capable of activating the habitual action. More specific, when habits are established (e.g., frequent cycling to the university), the very activation of the goal to act (e.g., having to attend lectures at the university) automatically evokes the habitual response (e.g., bicycle). Indeed, it was tested and confirmed that, when behavior is habitual, behavioral responses are activated automatically. In addition, the results of 3 experiments indicated that (a) the automaticity in habits is conditional on the presence of an active goal (cf. goal-dependent automaticity; J. A. Bargh, 1989), supporting the idea that habits are mentally represented as goal-action links, and (b) the formation of implementation intentions (i.e., the creation of a strong mental link between a goal and action) may simulate goal-directed automaticity in habits.

The perception–behavior expressway: Automatic effects of social perception on social behavior.

Publisher Summary This chapter discusses the functional relation between perception and behavior. It presents a general perspective on perception and action along with elaborating the direct relation between perception and behavior and specifically on one consequence of this relation—namely, the imitation. The chapter describes the core concepts of social perception. Furthermore, the chapter examines all three forms of social perception that lead directly to corresponding overt behavioral tendencies. The cognitive approach that has dominated psychology for over 30 years has changed psychologys perspective on perception. Certainly, perception is essential for us to comprehend our environment but that does not mean that this understanding is an end in itself. The chapter concludes with a discussion on the perception-behavior link from a functional perspective. In specific, perception provides an understanding of the world. Social perception refers to the activation of a perceptual representation, which generally has a direct effect on social behavior. Perceptual inputs are translated automatically into corresponding behavioral outputs.

Beyond prejudice as simple antipathy: Hostile and benevolent sexism across cultures

The authors argue that complementary hostile and benevolent components of sexism exist across cultures. Male dominance creates hostile sexism (HS), but mens dependence on women fosters benevolent sexism (BS)--subjectively positive attitudes that put women on a pedestal but reinforce their subordination. Research with 15,000 men and women in 19 nations showed that (a) HS and BS are coherent constructs that correlate positively across nations, but (b) HS predicts the ascription of negative and BS the ascription of positive traits to women, (c) relative to men, women are more likely to reject HS than BS, especially when overall levels of sexism in a culture are high, and (d) national averages on BS and HS predict gender inequality across nations. These results challenge prevailing notions of prejudice as an antipathy in that BS (an affectionate, patronizing ideology) reflects inequality and is a cross-culturally pervasive complement to HS.

A theory of unconscious thought

We present a theory about human thought named the unconscious-thought theory (UTT). The theory is applicable to decision making, impression formation, attitude formation and change, problem solving, and creativity. It distinguishes between two modes of thought: unconscious and conscious. Unconscious thought and conscious thought have different characteristics, and these different characteristics make each mode preferable under different circumstances. For instance, contrary to popular belief, decisions about simple issues can be better tackled by conscious thought, whereas decisions about complex matters can be better approached with unconscious thought. The relations between the theory and decision strategies, and between the theory and intuition, are discussed. We end by discussing caveats and future directions.

Think different: the merits of unconscious thought in preference development and decision making.

The role of unconscious and conscious thought in decision making was investigated in 5 experiments. Because of the low processing capacity of consciousness, conscious thought was hypothesized to be maladaptive when making complex decisions. Conversely, unconscious thought was expected to be highly effective. In Experiments 1-3, participants were presented with a complex decision problem in which they had to choose between various alternatives, each with multiple attributes. Some participants had to make a decision immediately after being presented with the options. In the conscious thought condition, participants could think about the decision for a few minutes. In the unconscious thought condition, participants were distracted for a few minutes and then indicated their decision. Throughout the experiments, unconscious thinkers made the best decisions. Additional evidence obtained in Experiments 4 and 5 suggests that unconscious thought leads to clearer, more polarized, and more integrated representations in memory.

The silence of the library: environment, situational norm, and social behavior.

On the basis of the idea that situational norms are mentally represented as associations between environments and normative behavior, it was proposed that an environment can automatically direct normative behavior. More specifically, when situational norms are well-established (e.g., when entering the library, one should be silent), an environment is capable of automatically activating mental representations of normative behavior and the behavior itself. In these experiments, participants were exposed to pictures of environments, and effects on accessibility of representations of normative behavior and on actual behavior were assessed. Results indicated that representations of behavior and actual behavior itself are activated automatically when (a) goals to visit the environment are active and (b) strong associations between environment and normative behavior are established.

What's in a Name: Implicit Self-Esteem and the Automatic Self

This article explores the links between implicit self-esteem and the automatic self (D. L. Paulhus, 1993). Across 4 studies, name letter evaluations were positively biased, confirming that implicit self-esteem is generally positive (A. G. Greenwald & M. R. Banaji, 1995). Study 1 found that this name letter bias was stable over a 4-week period. Study 2 found that positive bias for name letters and positive bias for birth date numbers were correlated and that both biases became inhibited when participants were induced to respond in a deliberative manner. Studies 3-4 found that implicit self-evaluations corresponded with self-reported self-evaluations, but only when participants were evaluating themselves very quickly (Study 3) or under cognitive load (Study 4). Together, these findings support the notion that implicit self-esteem phenomena are driven by self-evaluations that are activated automatically and without conscious self-reflection.

Seeing one thing and doing another : Contrast effects in automatic behavior

Research on automatic behavior demonstrates the ability of stereotypes to elicit stereotype-consistent behavior. Social judgment research proposes that whereas traits and stereotypes elicit assimilation, priming of exemplars can elicit judgmental contrast by evoking social comparisons. This research extends these findings by showing that priming exemplars can elicit behavioral contrast by evoking a social comparison. In Study 1, priming professor or supermodel stereotypes led, respectively, to more and fewer correct answers on a knowledge test (behavioral assimilation), but priming exemplars of these categories led to the reverse pattern (behavioral contrast). In Study 2, participants walked away faster after being primed with an elderly exemplar. In Study 3, the proposition that contrast effects reflect comparisons of the self with the exemplar was supported.

Goals, Attention, and (Un)Consciousness

In this article, literature from neuroscience, cognitive psychology, and social cognition is integrated to discuss the relation between goals, attention, and consciousness. Goals are the tools with which people engage in volitional behavior. Whereas goal pursuit was traditionally assumed to be strongly related to consciousness, recent research and theorizing suggest that goals guide behavior through attention, and this guidance can occur outside of a persons awareness. The crucial explanatory role of goals and attention in behavior, as well as the relative unimportance of consciousness, is examined in the context of social cognition research on goal priming. Furthermore, three research domains are discussed that are relevant for the understanding of the implementation of volitional behavior: implicit learning, evaluative conditioning, and unconscious thought. It is concluded that these processes are goal dependent and that they need attention, but that they can generally proceed without awareness. Finally, when people are consciously aware of their behavior or their goals, the effects can be beneficial as well as detrimental.

I like myself but I don't know why: enhancing implicit self-esteem by subliminal evaluative conditioning.

On the basis of a conceptualization of implicit self-esteem as the implicit attitude toward the self, it was predicted that implicit self-esteem could be enhanced by subliminal evaluative conditioning. In 5 experiments, participants were repeatedly presented with trials in which the word I was paired with positive trait terms. Relative to control conditions, this procedure enhanced implicit self-esteem. The effects generalized across 3 measures of implicit self-esteem (Experiments 1-3). Furthermore, evaluative conditioning enhanced implicit self-esteem among people with low-temporal implicit self-esteem and among people with high-temporal implicit self-esteem (Experiment 4). In addition, it was shown that conditioning enhanced self-esteem to such an extent that it made participants insensitive to negative intelligence feedback (Experiments 5a and 5b). Various implications are discussed.