Simone M. Ritter

Good morning creativity: task reactivation during sleep enhances beneficial effect of sleep on creative performance

Both scientists and artists have suggested that sleep facilitates creativity, and this idea has received substantial empirical support. In the current study, we investigate whether one can actively enhance the beneficial effect of sleep on creativity by covertly reactivating the creativity task during sleep. Individuals’ creative performance was compared after three different conditions: sleep‐with‐conditioned‐odor; sleep‐with‐control‐odor; or sleep‐with‐no‐odor. In the evening prior to sleep, all participants were presented with a problem that required a creative solution. In the two odor conditions, a hidden scent‐diffuser spread an odor while the problem was presented. In the sleep‐with‐conditioned‐odor condition, task reactivation during sleep was induced by means of the odor that was also presented while participants were informed about the problem. In the sleep‐with‐control‐odor condition, participants were exposed to a different odor during sleep than the one diffused during problem presentation. In the no odor condition, no odor was presented. After a night of sleep with the conditioned odor, participants were found to be: (i) more creative; and (ii) better able to select their most creative idea than participants who had been exposed to a control odor or no odor while sleeping. These findings suggest that we do not have to passively wait until we are hit by our creative muse while sleeping. Task reactivation during sleep can actively trigger creativity‐related processes during sleep and thereby boost the beneficial effect of sleep on creativity.

Creativity—the unconscious foundations of the incubation period

Creativity is one of the most important assets we have to navigate through the fast changing world of the 21st century. Anecdotal accounts of creative individuals suggest that oftentimes, creative discoveries result from a process whereby initial conscious thought is followed by a period during which one refrains from task-related conscious thought. For example, one may spend an embarrassing amount of time thinking about a problem when the solution suddenly pops into consciousness while taking a shower. Not only creative individuals but also traditional theories of creativity have put a lot of emphasis on this incubation stage in creative thinking. The aim of the present article is twofold. First, an overview of the domain of incubation and creativity is provided by reviewing and discussing studies on incubation, mind-wandering, and sleep. Second, the causes of incubation effects are discussed. Previously, little attention has been paid to the causes of incubation effects and most findings do not really speak to whether the effects should be explained by unconscious processes or merely by consequences of a period of distraction. In the latter case, there is no need to assume active unconscious processes. The findings discussed in the current article support the idea that it is not merely the absence of conscious thought that drives incubation effects, but that during an incubation period unconscious processes contribute to creative thinking. Finally, practical implications and directions for future research will be discussed.

Warning labels formulated as questions positively influence smoking-related risk perception

Research on warning labels printed on cigarette packages has shown that fear inducing health warnings might provoke defensive responses. This study investigated whether reformulating statements into questions could avoid defensive reactions. Smokers were presented with either warning labels formulated as questions, textual warning labels, graphic warning labels, or no warning labels. Participants’ smoking-related risk perception was higher after exposure to warning labels formulated as questions or no warning labels than after exposure to textual or graphic warning labels. These results indicate that reformulating statements into questions can avoid defensive responses elicited by textual- and graphic warning labels.

Tell me why... The influence of self-involvement on short term smoking behaviour.

Previous studies found that information is more persuasive when self-generated (high self-involvement), rather than when simply read or heard (low self-involvement). In two studies, we investigated whether differences in self-involvement concerning smoking issues would influence immediate smoking behaviour. As predicted, results indicate that participants who developed their own arguments against smoking waited longer before lighting up a cigarette than those who read arguments against smoking that were developed by other participants (Study 1). Further, participants who additionally generated their own arguments were less likely to smoke within 30 min than those who read prepared arguments against smoking (Study 2). In sum, our studies illustrate that personal involvement in generating anti-smoking arguments can reduce short term smoking behaviour.

Smoking-related warning messages formulated as questions positively influence short-term smoking behaviour

Research demonstrated that by reformulating smoking warnings into questions, defensive responses in smokers are reduced and smoking-related risk perception increases. We explored whether these positive outcomes can be generalised to actual behaviour. Participants saw either a movie presenting subheadings with smoking-related questions or statements. Afterwards, the time was measured until participants lit their first cigarette. Smokers who were presented with questions about the harms of smoking waited longer before lighting up a cigarette than smokers who were presented with statements. Presenting questions instead of the statements seems to be an effective means to prolonging smokers’ abstinence.

Happy creativity: Listening to happy music facilitates divergent thinking

Creativity can be considered one of the key competencies for the twenty-first century. It provides us with the capacity to deal with the opportunities and challenges that are part of our complex and fast-changing world. The question as to what facilitates creative cognition—the ability to come up with creative ideas, problem solutions and products—is as old as the human sciences, and various means to enhance creative cognition have been studied. Despite earlier scientific studies demonstrating a beneficial effect of music on cognition, the effect of music listening on creative cognition has remained largely unexplored. The current study experimentally tests whether listening to specific types of music (four classical music excerpts systematically varying on valance and arousal), as compared to a silence control condition, facilitates divergent and convergent creativity. Creativity was higher for participants who listened to ‘happy music’ (i.e., classical music high on arousal and positive mood) while performing the divergent creativity task, than for participants who performed the task in silence. No effect of music was found for convergent creativity. In addition to the scientific contribution, the current findings may have important practical implications. Music listening can be easily integrated into daily life and may provide an innovative means to facilitate creative cognition in an efficient way in various scientific, educational and organizational settings when creative thinking is needed.

Transcutaneous vagus nerve stimulation (tVNS) enhances divergent thinking

ABSTRACT Creativity is one of the most important cognitive skills in our complex and fast‐changing world. Previous correlative evidence showed that gamma‐aminobutyric acid (GABA) is involved in divergent but not convergent thinking. In the current study, a placebo/sham‐controlled, randomized between‐group design was used to test a causal relation between vagus nerve and creativity. We employed transcutaneous vagus nerve stimulation (tVNS), a novel non‐invasive brain stimulation technique to stimulate afferent fibers of the vagus nerve and speculated to increase GABA levels, in 80 healthy young volunteers. Creative performance was assessed in terms of divergent thinking (Alternate Uses Task) and convergent thinking tasks (Remote Associates Test, Creative Problem Solving Task, Idea Selection Task). Results demonstrate active tVNS, compared to sham stimulation, enhanced divergent thinking. Bayesian analysis reported the data to be inconclusive regarding a possible effect of tVNS on convergent thinking. Therefore, our findings corroborate the idea that the vagus nerve is causally involved in creative performance. Even thought we did not directly measure GABA levels, our results suggest that GABA (likely to be increased in active tVNS condition) supports the ability to select among competing options in high selection demand (divergent thinking) but not in low selection demand (convergent thinking). HIGHLIGHTSWe employed transcutaneous vagus nerve stimulation (tVNS).tVNS stimulates afferent fibers of the vagus nerve.tVNS enhances creativity performance in divergent thinking.Bayesian analysis is inconclusive about effect of tVNS on convergent thinking.

Facilitating Creative Idea Selection: The Combined Effects of Self-Affirmation, Promotion Focus and Positive Affect

Generating creative ideas in a brainstorm session `is a crucial part of innovation. However, for actual implementation, the most creative ideas must be selected from a pool of ideas. To date, idea selection has remained relatively unexplored and validated instruments to measure idea selection performance are not systematically employed. This study aimed to improve creative idea selection performance in a field study. In this study, an idea pool of 18 ideas was used, and participants had to select the 5 most creative ideas from the idea pool. Right before participants performed the idea selection task, in the experimental condition, a promotion focus and positive affect was induced in combination with a self-affirmation task. Participants in the control condition performed corresponding filler tasks. The selection of the 5 most creative ideas from the idea pool of 18 ideas was performed individually. Participants in the experimental condition selected ideas that were more creative than did participants in the control condition. These findings provide first evidence that the selection of creative ideas can be enhanced through a combined induction of promotion-focus, positive mood and self-affirmation.

Lay theories of creativity

Creativity is of great appeal and importance to people, and they strive to understand creativity by developing lay theories. Such lay theories about creativity concern, for example, the characteristics of creative persons, such as the ‘mad genius’ idea, or environmental factors that contribute to creative performance, such as ‘group brainstorming.’ Many lay theories about creativity are completely false, and some are only partly correct. Given the importance of creativity for all domains of life, including diverse endeavors such as science, art, technology, design, sports, and medicine, we cannot afford to let lay theories guide our creative efforts without empirical scrutiny. In the current chapter, we therefore describe lay beliefs related to characteristics of the creative person, the skills and processes that are needed to achieve creativity, environments that supposedly stimulate or hinder creativity, and the properties of creative output and behavior, and critically appraise these beliefs in light of what creativity research has shown.

Novelty seeking is linked to openness and extraversion, and can lead to greater creative performance

OBJECTIVE Novelty seeking (the tendency to explore things novel and unfamiliar) has been extensively researched in the clinical and health domains, but its effects on creative performance are largely unknown. We examined whether creativity-related personality traits (openness to experience and extraversion) are associated with novelty seeking, and whether novelty seeking is linked to, and facilitates, creativity. METHOD In Study 1a (N = 230; Mage  = 20; 64% females) and Study 1b (N = 421; Mage  = 19; 65% females), we measured extraversion, openness to experience, novelty seeking, and divergent thinking. To provide causal evidence for the relation between novelty seeking and creativity, in Study 2 (N = 147; Mage  = 27; 75% females), we manipulated peoples motivation to seek novelty and then measured subsequent divergent thinking. RESULTS In Studies 1a and 1b, we demonstrated that trait novelty seeking is associated with openness and extraversion, on the one hand, and divergent thinking on the other. In Study 2, the novelty seeking manipulation led to greater divergent thinking. CONCLUSIONS We conclude that novelty seeking is linked to openness to experience and extraversion, and that it can lead to greater divergent thinking.