Åsa Wallström

Coming of age

Purpose – This article presents a content analysis of Marketing Intelligence & Planning (MIP) for the period 1990‐2010. The aim was to identify key trends in the evolution of MIP.Design/methodology/approach – Four areas were addressed, including an analysis of the nature of authorship, identification and ranking of the most prolific authors, recognition of the most influential articles based on number of citations, and an exploration of the research themes within the published articles. During the 21 years a total of 952 papers appeared in the journal and out of these, 856 were research articles and thereby included in the content analysis. A coding protocol was developed, covering author demographics, citations and research themes.Findings – Findings show a trend going from single‐authored articles towards increased collaboration both within and across countries, and across institutions. The 24 most productive authors counted for 20.2 per cent of the analysed articles, and most of them were from the UK. ...

Implementation of public e-procurement in Swedish government entities

An increasing number of organizations in the public sector are beginning to adopt e-procurement, which its benefits (e.g., to reduce costs through increased efficiency in the procurement function) are well known by businesses. The purpose of this paper is to assess the implementation of e-procurement concept within Swedish government authorities during 2001 and 2008. A qualitative research approach was applied, and a longitudinal study was conducted. Data were collected in 2001 and 2008 through structured personal telephone interviews with 15 central government agencies. Results show that the implementation of e-procurement has developed substantially during recent years, but Swedish government authorities have still not yet adopted and utilized e-procurement to its full potential. Benefits and challenges were identified. The implementation and use of e-procurement were also found to have an impact on the buying behavior, i.e., on the buying process, the selection criteria and the buying center.

Abstract: Managing Retail in an Omnichannel Environment—Consumer Behavior, Trends, and Challenges

Retailers are facing major changes, including intensified competition, increased internationalization, and technological advances, which are transforming the competitive landscape at a fast pace. Simultaneously we see an emerging paradigm shift in consumers’ buying behavior. Digital devices such as smartphones and tablets allow consumers to search and shop online, irrespective of time and place and without geographical boundaries. While these devices originally were used mainly for information search, mobile purchases are becoming a natural part of many consumers’ shopping habits.

Benefits and barriers for the use of digital channels among small tourism companies

ABSTRACT This study aims to identify and explain perceived benefits and barriers for the use of digital channels by tourism companies in Swedish Lapland. Data were collected through exploratory interviews and an online survey to tourism companies in the region, most of which are small firms. Through factor analysis, we identified four barriers (Financial risk, Time constraints, External environment, and Lack of IT expertise and strategy) and three benefits (Internal efficiency, Marketing and competition, and Financial benefit) connected to the use of digital channels for customer communication. Results suggest that having staff with work time specifically reserved for working with digital channels, rather than trying to manage this alongside other tasks, increases the perceived benefits and decreases barriers related to Information and Communication (ICT) use. Moreover, analysis shows that the most important factors explaining tourism firms’ intentions to use digital channels are the perceived benefits connected to marketing and competition, as well as the perceived financial risk, which works as a barrier. Contrary to expectations, time constraints had a significant positive correlation with the intention to use digital channels. This implies that tourism firms in Swedish Lapland increasingly recognize the necessity of investing time in online communications in order to attract more visitors.

Assessing brand equity in the luxury wine market by exploiting tastemaker scores

Purpose Calculating brand equity, the price differential that a branded product is able to charge compared to an unbranded equivalent, often suffers from a lack of a means to truly determine equivalence. Luxury wines have the benefit of an established measure of equivalency – the Parker score. Robert Parker’s influence as a tastemaker provides a point of comparison across brands. This study looks at brand equity of Bordeaux classified growth wines considering château brands, growths and vintages to illustrate the intangible value for the consumer. Design/methodology/approach Using price and wine-specific data from Wine-Searcher.com, an online database and search engine, an initial sample of 393 wines with Parker scores ranging from 72 to 100 is presented. A subset of perfect wines, with 100-point Parker scores, is also reviewed focusing on the great vintage of 2009. Findings The results indicate that brand equity in the luxury wine market exists. Not only is this true for the brand of a specific château, but there is also equity associated with the vintage and the growth. Practical implications This offers practical implications for brand managers in positioning their wines. Originality/value An analysis of luxury wines supports the financial perspective on brand equity, especially when there is a viable means of determining equivalence, such as the Parker score.

Wearable Technology: Trends and Opportunities for Organizations

This special session intends to explore the use of wearable technology in greater detail. Current perspectives identify a number of fundamental questions regarding wearable technology. Wearable technology is emerging as one of the key areas companies are investing in. In March 2014, Facebook announced that it had plans to acquire Oculus VR, a firm that produces virtual reality headsets. In May 2014, Apple announced its

Abstract: Travel Talk, eWOM Across Multiple Cultures

3.2 billion purchase of Beats Electronics. Within the next 3 years, wearable technology is predicted to be worth

The Taste of Ageing, a 26-Year Analysis of Publications in the International Journal of Wine Business Research : An Abstract

10 billion, with 170 million wearable technological devices in general use.

Impulse buying tendencies among online shoppers in Sweden

Word-of-mouth (WOM) communication is considered the most important, informal means of communication between consumers (Derbaix and Vanhamme 2003). An increasingly important extension of the traditional face-to-face WOM used by consumers is the electronic word of mouth (eWOM), especially with regard to how eWOM is used within today’s online social media outlets (Weisfeld-Spolter et al. 2014). Within the travel and tourism industry, eWOM has become vitally important, as consumers tend to trust information from consumer-generated (social) media more than information from service providers (Ip et al. 2012). This is particularly true for the younger generation of Internet users—the “e-generation,” who are “digital natives” and who have used digital technologies since they were kids. The aim of this study is to provide a better understanding on how today’s e-generation is using eWOM as tourists/travelers, from a multicultural perspective. In order to reach this aim, the following research questions are stated: (RQ1) How are e-generation consumers using eWOM when planning a trip?; (RQ2) How are e-generation consumers using eWOM during and after a trip?

The Use of Social Media in Higher Education

This study analyses the content of the International Journal of Wine Business Research (IJWBR) and gives editors, reviewers, authors and practitioners an overview over the journal’s development ove ...