Asta Kietäväinen

Tourism strategies and climate change: rhetoric at both strategic and grassroots levels about growth and sustainable development in Finland

This paper explores how global issues such as climate change are taken into account in tourism strategy texts and contrasts these findings with how the issue is seen at the grassroots level by local businesses. We analyse how both levels approach adaptation to climate change. Using Boltanski and Thévenots six common “worlds” of justification model for debates on public issues, we analyse the rhetoric of national, regional, and local tourism strategies in Finland and then explore how the rhetoric is employed by interviewing 42 local tourism actors. The strategy analysis shows that strategic documents do not simply describe situations but are active in creating and shaping future development, and how different kinds of “orders of worth” are used, to establish acceptable “universal truths” to shape through consensus how tourism actors think about the sectors future. Results show that at a strategic level, climate change issues are dealt with in an abstract manner, concentrating on the viewpoints of markets and industry, while ecological justification is lacking, and lacks urgency. Operational instructions are not provided for the entrepreneurs. The actors’ interviews show that structural changes in the sector are demanded but both tourism growth and natures survival are taken for granted.

Trust Matters – Social Capital in Herding Cooperation in Finland

Abstract Reindeer herding is a nature-based livelihood of the indigenous Sámi people in northern parts of Europe and Russia. During the last decades, reindeer herding has become a more significant issue in the context of the market economy: the livelihood has transformed toward entrepreneurship, and the subsidies demand growth in the scale of herding. According to the national administration, the market values are highlighted. However, for herders, market economies are only one part of their livelihood. Another important part is their experience of reindeer herding as a way of life; for many reindeer herders trust in their livelihood and the social relations associated with their way of life are of equal or greater importance than economic aspects. In this paper, the role of social trust in the changing process of reindeer herding is discussed. Inherited tacit and cultural knowledge, as a part of social capital, strengthen reindeer herders’ experience of trust.

Participation of second home owners and permanent residents in local decision making: the case of a rural village in Finland

In Finland, there are almost 500,000 second homes and in some areas the number of second home owners exceeds that of permanent residents. Currently, second home owners are also spending more time in their second homes. If second home owners are not permanent residents, administration may exclude them from local institutions, and treat second home owners as only partial members of the community. It has been stated that municipal decision making and the role of the municipality as an actor in the local community should be broadened in order to strengthen democracy and the participation of its residents as a core of municipal self-administration. Hence, participating in communal decision making is mainly possible only for permanent residents. The issue is whether it is possible to change this situation via the municipalities’ own reforms and state regulations. New municipal administration experiments have recently emerged in Finland. Here we study how the new local administrative model, the Communal District Committee, has affected local participation and local governance in a rural areas by exploring second home owners’ opportunities to participate in local decision making and development processes. The data consists of documents, focus group discussions and a questionnaire. We used qualitative and quantitative methods in the data analysis. We found, on one hand, that permanent residents of villages recognise second home owners’ hesitation to participate in local issues requiring planning and decision making. On the other hand, local-level communal decision making does not promote the participation of second home residents. On the basis of the findings of the study, we suggest that the municipal authorities should recognise the existence and importance of second home owners in the area, acknowledge them better in municipal plans and strategies, and offer them more resources and means to participate.