Augusta Bosede Amaihian

Contribution of Small and Medium Enterprises to Economic Development: Evidence from a Transiting Economy

The focus of this research was to present a data article on the contribution of SMEs to economic development in a transiting economy. Descriptive research design was adopted in this study. Data were obtained from 600 respondents in 60 small-scale enterprises located in different parts of the country (20 small-scale enterprises located in Lagos State, 20 in Anambra State and 20 in Kano State of Nigeria respectively). Data analysis was carried out using tables and percentages and the null hypotheses of the study was tested using chi-square (X2) inferential statistical model at 5% level of significance. The findings revealed that there is a significant relationship between the operation of small and medium-scale enterprises and economic growth in developing nations.

A Review of the Challenges Militating Against Women Entrepreneurship in Developing Nations

The study adopted a conceptual method of research to explore the challenges facing women entrepreneurs in developing nations. The study featured an introduction, and literature review which involved a conceptual and theoretical framework. This was followed by a discussion of the challenges of women entrepreneurs as reviewed from extant literature. The study concluded with recommendations for tackling the challenges discussed as well as implications for policy makers DOI: 10.5901/mjss.2016.v7n1p64

Data on customer perceptions on the role of celebrity endorsement on brand preference

This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry. Using descriptive, correlation and regression statistical analysis, the data revealed that celebrity image has an effect on consumer brand loyalty, celebrity trustworthiness has an influence on consumer brand association. More so, the relationship between celebrity expertise and perceived quality of the product was established.

Data survey on the effect of product features on competitive advantage of selected firms in Nigeria

The main objective of this study was to present a data article that investigates the effect product features on firms competitive advantage. Few studies have examined how the features of a product could help in driving the competitive advantage of a firm. Descriptive research method was used. Statistical Package for Social Sciences (SPSS 22) was engaged for analysis of one hundred and fifty (150) valid questionnaire which were completed by small business owners registered under small and medium scale enterprises development of Nigeria (SMEDAN). Stratified and simple random sampling techniques were employed; reliability and validity procedures were also confirmed. The field data set is made publicly available to enable critical or extended analysis.

Workforce Diversity among Public Healthcare Workers in Nigeria: Implications on Job Satisfaction and Organisational Commitment

The aim of this research was to present a data article that identify the relationship between workforce diversity, job satisfaction and employee commitment among public healthcare workers in Nigeria. Copies of structured questionnaire were administered to 133 public healthcare workers from the Lagos state ministry of health in Nigeria. Using descriptive and structural equation modelling statistical analysis, the data revealed the relationship between workforce diversity and job satisfaction, workforce diversity and organisational commitment, and the role of job satisfaction on organisational commitment was also established.

Data set on training assistance and the performance of small and medium enterprises in Lagos, Nigeria

Human capital is considered a major asset of any business. This is even more vital in a knowledge-driven economy, where non-visible factors and services are of increasingly significant. The focus of this study was to determine the impact of training assistance on the performance of SMEs in Lagos, Nigeria. Only few studies have investigated how training support programmes by government facilitate the performance of SMEs under Small and Medium Enterprises Agency of Nigeria (SMEDAN) in Nigeria. Descriptive research method was adopted for this study. Statistical Package for Social Sciences (SPSS 22) was used to analyse 203 copies of questionnaire retrieved. The reliability and validity of research instruments was also established. This data set indicated that training and development can facilitate innovative processes among SMEs owners to create economic, social values and remain globally competitive.