Bachtiar H. Simamora

Project management: Model research in success rate of a digital start-up project

Recently, there is a rapidly growth of digital startup companies in Indonesia, but at the same time many of which are not successful. One of the main factors is the implementation of the project management related for product and services. This paper discusses how project management as a model able to increase success rate of digital startup project. The research data was obtained from a questionnaire with the criteria of the company in the sector of digital content providers. In this study, researchers conducted a test model of project management combined 10 knowledge areas of Project Management with the Triple Constraints using smartPLS approach Start Equation Model (SEM) to determine the model tested is significant with the data available today can improve a projects success digital start-up company.

The influence of website quality, brand awareness and perceived product quality on purchase intention of video games online store

This study employed Path Analysis to investigate the relations among Website Quality, Brand Awareness, Perceive Product Quality and Purchase intention from consumer point of view. Data were collected from 200 Indonesian website users which focus on video games online store. A significance and positive influence exists for each variable of website quality, brand awareness, perceive quality and purchase intention. The advantage and benefits of good quality of a website and awareness of a brand can improve consumer perceive quality and purchase intention. Therefore, organization should explore the possibilities of improving marketing activities and campaign through website.