Bambang Sulistiyanto

Utilization of social media in livestock product marketing group of cattle

Today information technology, especially Internet technology has developed quite significantly. The development trend of the impact is a change in everything. Organizations today use Internet technologies to facilitate in obtaining, processing and disseminating information to other parties. Products produced with the development of Internet technology is with the advent of social media. Facebook, Twitter, WhatsApp is one example of social media are widely used by people today. Social media is becoming one of highly effective media campaign and to the point. This study uses social media such as Facebook Page. The process of determining the use of social media is using waterfall methodology. Interface testing marketing system by using black-box testing. Results of obtained from this testing process is the interface used in the marketing application can work with ease. Groups of cattle can easily notice the information in the form article, picture and video.