Basil Janavaras

Global Marketing Management System

The Global Marketing Management System. Phase 1: Company Situation Analysis. Phase 2: Determining Global Market Opportunities. Phase 3: In-Depth Market Analysis And Sales Potential. Phase 4: Entry Strategy And Development Of The Marketing Program. Appendix A: Company Profile Questionnaire. Appendix B: Product/Marketing Questionnaire. Appendix C: Omega Company Case Study. Appendix D: International Organizations (Omega Co. Case Study). Appendix E: Le Cafe. Appendix F: Glossary of Terms.

Transformative Experiences in Teaching International Business: A Study Using an Online Blended Learning System across Geographies and Contexts

This chapter attempts to address one of the most important challenges faced by international business faculty, that is, how to bring the real world into the classroom or training environment by providing the needed platform and systematic step-by-step process to support students in their roles as managers and decision-makers in a global setting. Business students have an affinity for learning practical business skills.