Bernard A. Nijstad

A meta-analysis of 25 years of mood-creativity research: Hedonic tone, activation, or regulatory focus?

This meta-analysis synthesized 102 effect sizes reflecting the relation between specific moods and creativity. Effect sizes overall revealed that positive moods produce more creativity than mood-neutral controls (r= .15), but no significant differences between negative moods and mood-neutral controls (r= -.03) or between positive and negative moods (r= .04) were observed. Creativity is enhanced most by positive mood states that are activating and associated with an approach motivation and promotion focus (e.g., happiness), rather than those that are deactivating and associated with an avoidance motivation and prevention focus (e.g., relaxed). Negative, deactivating moods with an approach motivation and a promotion focus (e.g., sadness) were not associated with creativity, but negative, activating moods with an avoidance motivation and a prevention focus (fear, anxiety) were associated with lower creativity, especially when assessed as cognitive flexibility. With a few exceptions, these results generalized across experimental and correlational designs, populations (students vs. general adult population), and facet of creativity (e.g., fluency, flexibility, originality, eureka/insight). The authors discuss theoretical implications and highlight avenues for future research on specific moods, creativity, and their relationships.

Hedonic tone and activation level in the mood-creativity link: toward a dual pathway to creativity model.

To understand when and why mood states influence creativity, the authors developed and tested a dual pathway to creativity model; creative fluency (number of ideas or insights) and originality (novelty) are functions of cognitive flexibility, persistence, or some combination thereof. Invoking work on arousal, psychophysiological processes, and working memory capacity, the authors argue that activating moods (e.g., angry, fearful, happy, elated) lead to more creative fluency and originality than do deactivating moods (e.g., sad, depressed, relaxed, serene). Furthermore, activating moods influence creative fluency and originality because of enhanced cognitive flexibility when tone is positive and because of enhanced persistence when tone is negative. Four studies with different mood manipulations and operationalizations of creativity (e.g., brainstorming, category inclusion tasks, gestalt completion tests) support the model.

Motivated Information Processing in Group Judgment and Decision Making

This article expands the view of groups as information processors into a motivated information processing in groups (MIP-G) model by emphasizing, first, the mixed-motive structure of many group tasks and, second, the idea that individuals engage in more or less deliberate information search and processing. The MIP-G model postulates that social motivation drives the kind of information group members attend to, encode, and retrieve and that epistemic motivation drives the degree to which new information is sought and attended to, encoded, and retrieved. Social motivation and epistemic motivation are expected to influence, alone and in combination, generating problem solutions, disseminating information, and negotiating joint decisions. The MIP-G model integrates the influence of many individual and situational differences and combines insight on human thinking with group-level interaction process and decision making.

How the Group Affects the Mind: A Cognitive Model of Idea Generation in Groups

A model called search for ideas in associative memory (SIAM) is proposed to account for various research findings in the area of group idea generation. The model assumes that idea generation is a repeated search for ideas in associative memory, which proceeds in 2 stages (knowledge activation and idea production), and is controlled through negative feedback loops and cognitive failures (trials in which no idea is generated). We show that (a) turn taking (production blocking) interferes with both stages of the process; (b) ideas suggested by others aid the activation of problem-relevant knowledge; and (c) cognitive failures are important determinants of brainstorming persistence, satisfaction, and enjoyment. Implications for group decision making and group recall are discussed.

The dual pathway to creativity model: Creative ideation as a function of flexibility and persistence

The dual pathway to creativity model argues that creativity—the generation of original and appropriate ideas—is a function of cognitive flexibility and cognitive persistence, and that dispositional or situational variables may influence creativity either through their effects on flexibility, on persistence, or both. This model is tested in a number of studies in which participants performed creative ideation tasks. We review work showing that cognitive flexibility, operationalised as the number of content categories surveyed, directly relates to idea originality, but that originality can also be achieved by exploring a few content categories in great depth (i.e., persistence). We also show that a global processing mode is associated with cognitive flexibility, but only leads to high originality in tasks that capitalise on cognitive flexibility. We finally show that activating positive mood states enhance creativity because they stimulate flexibility, while activating negative mood states can enhance creativity because they stimulate persistence. Implications for theory and practice are discussed.

Cognitive stimulation and interference in groups: Exposure effects in an idea generation task

The effects of idea sharing on cognitive processes and performance were assessed in an idea exposure paradigm. Participants generated ideas while being exposed to stimulus ideas that were semantically homogeneous or diverse, and were offered in an organized or a random sequence. As compared to a control condition, participants generated more diverse ideas when exposed to ideas from a wide range of semantic categories, and they generated more ideas per category when exposed to many ideas from only a few categories. The semantic organization of ideas was higher when participants were exposed to ideas that were organized in semantic clusters than when participants were exposed to unorganized ideas. Idea exposure had positive effects in general, because it reduced response latencies for category changes. Implications for information processing in groups are discussed.

Production blocking and idea generation: Does blocking interfere with cognitive processes?

Production blocking (group members must take turns expressing their ideas) is an important cause of productivity loss in brainstorming groups. However, it is not yet clear why production blocking has this detrimental effect. We hypothesized that delays between the generation and articulation of ideas, arising when group members wait for their turns, interfere with the cognitive process of generating ideas. In three experiments, production blocking was simulated for individuals working at computer terminals. Production blocking interfered with idea generation in two ways. First, it disrupted the organization of idea generation when delays were relatively long. Second, it reduced the flexibility of idea generation when delays were unpredictable. Implications for group information processing are discussed.

When prevention promotes creativity: the role of mood, regulatory focus, and regulatory closure.

Promotion-focused states generally boost creativity because they associate with enhanced activation and cognitive flexibility. With regard to prevention-focused states, research evidence is less consistent, with some findings suggesting prevention-focused states promote creativity and other findings pointing to no or even negative effects. We proposed and tested the hypothesis that whether prevention-focused states boost creativity depends on regulatory closure (whether a goal is fulfilled or not). We predicted that prevention-focused states that activate the individual (unfulfilled prevention goals, fear) would lead to similar levels of creativity as promotion-focused states but that prevention-focused states that deactivate (closed prevention goals, relief) would lead to lower levels of creativity. Moreover, we predicted that this effect would be mediated by feelings of activation. Predictions were tested in 3 studies on creative insights and 1 on original ideation. Results supported predictions. Implications for self-regulation, motivation, mood, and creativity are discussed.

Working Memory Benefits Creative Insight, Musical Improvisation, and Original Ideation Through Maintained Task-Focused Attention

Anecdotes from creative eminences suggest that executive control plays an important role in creativity, but scientific evidence is sparse. Invoking the Dual Pathway to Creativity Model, the authors hypothesize that working memory capacity (WMC) relates to creative performance because it enables persistent, focused, and systematic combining of elements and possibilities (persistence). Study 1 indeed showed that under cognitive load, participants performed worse on a creative insight task. Study 2 revealed positive associations between time-on-task and creativity among individuals high but not low in WMC, even after controlling for general intelligence. Study 3 revealed that across trials, semiprofessional cellists performed increasingly more creative improvisations when they had high rather than low WMC. Study 4 showed that WMC predicts original ideation because it allows persistent (rather than flexible) processing. The authors conclude that WMC benefits creativity because it enables the individual to maintain attention focused on the task and prevents undesirable mind wandering.

Motivated information processing, social tuning, and group creativity

The extent to which groups are creative has wide implications for their overall performance, including the quality of their problem solutions, judgments, and decisions. To further understanding of group creativity, we integrate the motivated information processing in groups model (De Dreu, Nijstad, & Van Knippenberg, 2008) with work on epistemic social tuning (Lunn, Sinclair, Whitchurch, & Glenn, 2007). Three propositions were advanced: (a) Groups produce more ideas when members have high rather than low epistemic motivation, especially when members also have a prosocial rather than pro-self motivation; (b) these ideas are more original, appropriate, or feasible when a group norm favors originality, appropriateness, or feasibility; and (c) originality is valued more in individualistic cultures (e.g., the Netherlands), whereas appropriateness is valued more in collectivist cultures (e.g., Korea). Four studies involving 3-person groups generating ideas supported these propositions: Epistemic motivation (mild vs. intense time pressure; presence vs. absence of process accountability) stimulated production and originality, especially when prosocial rather than pro-self motives were present and participants were Dutch or originality norms were experimentally primed. When appropriateness norms were primed or participants were Korean, epistemic motivation stimulated production and appropriateness, especially when prosocial rather than pro-self motives were present. We discuss implications for research on group processes and for work on culture and creativity.