Berta García Orosa

Transparency, Online Information and Pre-election Surveys

The diffusion of pre-election studies should respect national and international standards of transparency of opinion studies. Compliance with these codes of dissemination of pre-election opinion studies guarantees readers’ access to accurate and truthful information. Based on these standards, this paper analyses the digital media dissemination of pre-election polls in the 2015 elections in Spain, subject also to a proper electoral law. The methodology used was the analysis of the published content information and the in-depth interviews with those responsible for the selected opinion studies.

Análisis comparativo de los mensajes de Twitter durante los debates televisados en las elecciones generales en España en 2015 y 2016

This article analyzes the activity of political parties on Twitter during the Spanish general election televised debates in 2015 and 2016. For this article it was used the content analysis of the messages transmitted on Twitter before, during and after the debate. The exploratory research allows us to confirm some trends pointed out in previous research and, above all, to highlight some of those that emerge especially in the second debate. At the same time, it allows us to know changes in the political strategic.

Online Organizational Communication: The Communications Department Version 2.0 in Tech Companies

In the last decade of the 20th Century, communications departments opted to create an active online presence in order to deliver information to their audiences. After a phase of relatively homogeneous strategies and parallel paths, those companies with online communications departments have chosen innovation and unique tactics adapted to their specific situation as a strategic element. As this real-world evolution was taking place, academic literature tracked its progress and analyzed this transformation of online communications departments featuring, until the present day, a panorama of relative creativity tending towards multimedia content and hypertextuality but with smaller steps being taken towards interactivity with the end user (Dader et al. 2014; Sanchez Duarte and Rodriguez Esperanza 2013). This paper aims to describe this progress and the current status of online organization communication, in addition to painting a picture of the most recent tendencies and innovation proposed by the most innovative tech companies in Spain.

Las nuevas narrativas en el proceso de enseñanza- aprendizaje en las falcultades públicas de Periodismo

La irrupcion de las nuevas plataformas de social media han producido un cambio significativo, no solo en los contenidos academicos en los planes de estudios universitarios, sino tambien a la hora de presentar estos a los alumnos. Los procesos de ensenanza-aprendizaje se ven marcados actualmente por las exigencias de las nuevas narrativas, pero ?hasta que punto se han actualizado y adecuado a la era 2.0 los contenidos de los planes de estudios de los grados en Periodismo impartidos en las universidades publicas en Espana? Con el fin de dar respuesta a esta cuestion, hemos analizado la forma en la que las facultades publicas espanolas presentan las ofertas de Grado en Periodismo a traves de los portales web y hemos profundizado en las caracteristicas de los planes de estudios de aquellas materias cuyo contenido responde a las exigencias de narrativas digitales como multimedia, transmedia e hipertexto. Palabras clave: nuevas narrativas, transmedia, gestion de comunicacion, periodismo y procesos de ensenanza universitaria

Digital media participation. A trends overview

Present paper provides some preliminary evidences from a research on the innovation of online media in Spain. This research analyzes significant cases of success innovation in spanish media through content analysis, interviews or focus group. The next lines offer an overview of trends about participation in media.