Xosé López García

Media and Metamedia Management

Introduction -- New Media in The Digital Era -- Journalism and Cyber journalism.-Audiovisual Sector And Media Economy -- Corporate And Institutional Communication -- Marketing Advertising And Tourism -- The Internet And Social Networks -- New Media And Metamedia -- Education Science And Cultural Identity.

Interactive Feature: A Journalistic Genre for Digital Media

Main media are seeking new ways of storytelling with important bets on interactive features, an interpretive in-depth genre, with audiovisual content, interactivity and participation. Within the field of interactive non-fiction digital narratives, we have carried out a research through journalistic main media and informative innovation awards to develop a list of significant features from 2014 and 2015. In a global analysis, we identified a heterogeneous production where features made from a template coexist with more innovative and tailor-made features. In these cases, there is a greater transfer of control to the user and a more sophisticated and surrounding design, which provides more immersive and personalized experiences.

Web-Native Media in Galicia. Trends and Characteristics of a Booming Model

The social and economic reality of recent years has led to a series of changes in the media, evolving into new organizational, productive and distributive models. In this new reality, the presence of online media is growing in relation to traditional media, prompting its emergence as an increasingly important site of communicative influence and citizen participation. In Galicia, where the first digital newspaper appeared two decades ago, it is not difficult to perceive a continuous growth of web-native media. Such media has been born as a space that seeks greater diversity and freedom of information, whether in terms of geographical space, editorial models, specialization or language. Moreover, it is in this type of online media where citizen journalism is most present, offering spaces for participation and allowing citizens to be the drivers of many digital web-natives. The objective of this paper is to study this media reality, the trends of its development and its particular characteristics. The research is based on an exploratory study involving the identification and location of web-native media. The relevance of such media throughout the Galician media ecosystem is analyzed by applying both quantitative and qualitative techniques, so as to identify the representative characteristics of web-natives.

Technological Skills and New Professional Profiles: Present Challenges for Journalism

Los resultados de este articulo forman parte de los trabajos exploratorios para el marco contextual y referencial del proyecto «Usos y preferencias informativas en el nuevo mapa de medios en Espana: modelos de periodismo para dispositivos moviles» (Referencia: CSO2015-64662-C4-4-R), y de las actividades de la Red Internacional de Investigacion de Gestion de la Comunicacion (R2014/026 XESCOM)espanolEste trabajo pretende conocer como se producen las intersecciones de la tecnologia con la practica profe-sional en algunas de las corrientes periodisticas que mas emplean las nuevas herramientas: el periodismo multimedia, el periodismo inmersivo y el periodismo de datos. El gran dilema del periodismo en la prepara-cion de los profesionales (especialmente jovenes) no pasa tanto por la incorporacion de tecnologias y he-rramientas como por mejorar sus competencias y habilidades con un perfil que aproveche las oportunida-des del modelo computacional manteniendo la esencia periodistica. El objetivo es doble: responder a las preguntas sobre que herramientas emplean los profesionales para elaborar piezas periodisticas con estas tecnicas y que conocimientos y habilidades tecnologicas no eran precisas para el periodismo del siglo XX pero si en el del siglo XXI. Partiendo de la revision de informes de las organizaciones profesionales o insti-tutos de relevancia internacional se diseno una investigacion exploratoria sobre el trabajo de 25 periodistas europeos y americanos, y se eligieron tres casos de estudio que permiten concluir que la matriz tecnologica no solo no desaparecera, sino que puede incrementarse porque el proceso de cambio y tecnologizacion no tiene marcha atras y exige evolucionar y adaptarse a nuevas dinamicas de trabajo en equipos multidiscipli-nares donde el dialogo entre periodistas y tecnologos debe ser fluido. Diferentes perspectivas alimentan la doble via de las competencias y habilidades en los perfiles del actual periodista tecnologo que los profe-sionales perciben que demanda el ecosistema actual. EnglishThe paper aims at understanding the intersections between technology and the professional practices in some of the new trends in journalism that are using the new tools: multimedia journalism, immersive journal-ism and data journalism. The great dilemma facing journalism when training new professionals -especially the youngest- is not anymore the training in new technologies anymore. The main concern lies in taking ad-vantage of their skills to create a new computational model while keeping the essence of journalism. There is a twofold objective: answering questions about which tools are being used to produce pieces of news, and which kind of knowledge is needed in the present century. Based on the review of reports from profes-sional organizations and institutes, it was developed an exploratory research to 25 European and American journalists was developed. We have selected three cases of study. They allowed us to conclude that the technology matrix is going to remain and that change and digital process is not turning back and demands to evolve and adapt to new dynamics of work in multidisciplinary teams where the debate between journal-ists and technologists must be ongoing. Different approaches nourish the double way of skills and compe-tences in the profiles of the current technological journalist, which professionals perceive as a demand in the present ecosystem.

Journalism for Metamedia: Tools and Metrics for Quality and Ethics

Journalism is facing great challenges due to a major restructuring caused, to a large extent, by the emergence of communication and information technologies. While the number of players has been increased, and hence the competitiveness within an increasingly complex scenario, journalism preserves its essence while trying to meet the demands of the digital arena.

El periodismo biónico: fortalezas y amenazas para una profesión en cambio

Journalism, which finds itself mired in the metamorphosis of the network society, should adopt techniques that allow it to meet the new challenges of complex societies of the third millennium. Although never before have been so many researches on journalism carried out, the application of that scientific knowledge comes too late to the implementation in practice. There is a widespread conviction among media actors that other kind of journalism is possible. Not only is the use of the five senses required, but also the use of bionic devices to enhance professionals´ skills. Bionic journalism is, for now, an immediate future that may offer solutions and anticipate threats.

Competencias tecnológicas y nuevos perfiles profesionales: desafíos del periodismo actual

Los resultados de este articulo forman parte de los trabajos exploratorios para el marco contextual y referencial del proyecto «Usos y preferencias informativas en el nuevo mapa de medios en Espana: modelos de periodismo para dispositivos moviles» (Referencia: CSO2015-64662-C4-4-R), y de las actividades de la Red Internacional de Investigacion de Gestion de la Comunicacion (R2014/026 XESCOM)espanolEste trabajo pretende conocer como se producen las intersecciones de la tecnologia con la practica profe-sional en algunas de las corrientes periodisticas que mas emplean las nuevas herramientas: el periodismo multimedia, el periodismo inmersivo y el periodismo de datos. El gran dilema del periodismo en la prepara-cion de los profesionales (especialmente jovenes) no pasa tanto por la incorporacion de tecnologias y he-rramientas como por mejorar sus competencias y habilidades con un perfil que aproveche las oportunida-des del modelo computacional manteniendo la esencia periodistica. El objetivo es doble: responder a las preguntas sobre que herramientas emplean los profesionales para elaborar piezas periodisticas con estas tecnicas y que conocimientos y habilidades tecnologicas no eran precisas para el periodismo del siglo XX pero si en el del siglo XXI. Partiendo de la revision de informes de las organizaciones profesionales o insti-tutos de relevancia internacional se diseno una investigacion exploratoria sobre el trabajo de 25 periodistas europeos y americanos, y se eligieron tres casos de estudio que permiten concluir que la matriz tecnologica no solo no desaparecera, sino que puede incrementarse porque el proceso de cambio y tecnologizacion no tiene marcha atras y exige evolucionar y adaptarse a nuevas dinamicas de trabajo en equipos multidiscipli-nares donde el dialogo entre periodistas y tecnologos debe ser fluido. Diferentes perspectivas alimentan la doble via de las competencias y habilidades en los perfiles del actual periodista tecnologo que los profe-sionales perciben que demanda el ecosistema actual. EnglishThe paper aims at understanding the intersections between technology and the professional practices in some of the new trends in journalism that are using the new tools: multimedia journalism, immersive journal-ism and data journalism. The great dilemma facing journalism when training new professionals -especially the youngest- is not anymore the training in new technologies anymore. The main concern lies in taking ad-vantage of their skills to create a new computational model while keeping the essence of journalism. There is a twofold objective: answering questions about which tools are being used to produce pieces of news, and which kind of knowledge is needed in the present century. Based on the review of reports from profes-sional organizations and institutes, it was developed an exploratory research to 25 European and American journalists was developed. We have selected three cases of study. They allowed us to conclude that the technology matrix is going to remain and that change and digital process is not turning back and demands to evolve and adapt to new dynamics of work in multidisciplinary teams where the debate between journal-ists and technologists must be ongoing. Different approaches nourish the double way of skills and compe-tences in the profiles of the current technological journalist, which professionals perceive as a demand in the present ecosystem.

Iberian local online media as a link of sociability in the network society

The evolution of the “network society” over the past five years has resulted in the proliferation of the proximity of online media in the communications ecosystem of the Iberian Peninsula. Portuguese and Spanish hyperlocal media has created a local supply of initiatives involving communities which are promoted with the intention of being present in the network society and, at the same time, existing in the spheres of communication of leading social networks. Although most hyperlocal online media is not part of media groups or cross-border organizations, the fact is they apply fairly similar criteria when designing their strategies for social networks. The analysis of a web-native and hyperlocal media outlet in Portugal and two in Spain (one in Galicia and another in Madrid) shows how proximity is an incentive for renewed forms of technologically mediated communication in local communities.

The Use of Social Networks in Interactive Documentary

Interactive documentary is an interactive non-fiction genre, within digital storytelling, that is developed in the diversification period in the digital context and, particularly, on the Internet. The digital convergence of media favors the creation of complex products, characterized by navigation and interaction, as well as new audiences’ participation. Social networks open ways for promotion, contribution and personalization of interactive documentary. In this research, we have made a selection of significant projects from the period 2010-2015 and coming from all over the world, in which the development of the genre and the use of social networks have been analyzed.

Online media in a context of proximity in Galicia and Portugal and its presence on the social networks

The online media in a context of proximity has experimented in recent years a series of transformations towards new communicative and business models, due to the economic recession and the crisis of the newspapers traditional model suffered by the media industry. In a global context of crisis in the traditional local media sector, readers express a growing necessity of information about the geographical areas nearest to them. This has favored the proliferation of a great diversity of new communicative spaces on the internet. The online media in a context of proximity tends to be web-native, cover hyperlocal areas and built community projects where citizen participation becomes especially relevant. This research focus on the study of the local and hyperlocal online media of Galicia and Portugal, on the basis of a media of proximity map in the Iberian space that is being developed. In this way, we compare two areas that, although pertaining to different countries, are very close about cultural issues. The main objective of the present study is to measure and check the presence of this type of media on the social networks, observing which are the most used platforms and the importance of the communities that are maintained by the media in those spaces. It is therefore an exploratory and very descriptive work that allows a first approximation to the social networks functions in the creation of spaces for socialization, participation and debate between the citizens of the local communities.