Brian E. Weeks

Predicting Dissemination of News Content in Social Media A Focus on Reception, Friending, and Partisanship

Social media are an emerging news source, but questions remain regarding how citizens engage news content in this environment. This study focuses on social media news reception and friending a journalist/news organization as predictors of social media news dissemination. Secondary analysis of 2010 Pew data (N = 1,264) reveals reception and friending to be positive predictors of dissemination, and a reception-by-friending interaction is also evident. Partisanship moderates these relationships such that reception is a stronger predictor of dissemination among partisans, while the friending-dissemination link is evident for nonpartisans only. These results provide novel insights into citizens’ social media news experiences.

Behavioral Consequences of Conflict-Oriented Health News Coverage: The 2009 Mammography Guideline Controversy and Online Information Seeking

Building on channel complementarity theory and media-system dependency theory, this study explores the impact of conflict-oriented news coverage of health issues on information seeking online. Using Google search data as a measure of behavior, we demonstrate that controversial news coverage of the U.S. Preventive Services Task Forces November 2009 recommendations for changes in breast cancer screening guidelines strongly predicted the volume of same-day online searches for information about mammograms. We also found that this relationship did not exist 1 year prior to the coverage, during which mammography news coverage did not focus on the guideline controversy, suggesting that the controversy frame may have driven search behavior. We discuss the implications of these results for health communication scholars and practitioners.

Clarifying Relationships Between Ideology and Ideologically Oriented Cable TV News Use A Case of Suppression

Much recent debate in political communication has centered on the influence of ideologically oriented media outlets. Some argue that the current media environment is creating partisan echo chambers, while others contend that today’s political media afford citizens increased contact with a diverse range of opinion. The current study seeks to clarify relationships between political ideology, conservative cable TV news viewing (i.e., FOX News), and liberal cable TV news viewing (i.e., MSNBC), arguing that ideology serves as a suppressor of the relationship between the two seemingly disparate forms of cable TV news consumption. Analyses of primary 2009-2010 statewide survey data (N = 305) reveal the relationship between FOX News and MSNBC consumption to be positive and this association increases substantially once the role of ideology as suppressor is addressed. A secondary analysis of 2010 PEW data (N = 3,006) reveals a strong replication of the primary analysis results.

The promise and peril of real-time corrections to political misperceptions

Computer scientists have responded to the high prevalence of inaccurate political information online by creating systems that identify and flag false claims. Warning users of inaccurate information as it is displayed has obvious appeal, but it also poses risk. Compared to post-exposure corrections, real-time corrections may cause users to be more resistant to factual information. This paper presents an experiment comparing the effects of real-time corrections to corrections that are presented after a short distractor task. Although real-time corrections are modestly more effective than delayed corrections overall, closer inspection reveals that this is only true among individuals predisposed to reject the false claim. In contrast, individuals whose attitudes are supported by the inaccurate information distrust the source more when corrections are presented in real time, yielding beliefs comparable to those never exposed to a correction. We find no evidence of real-time corrections encouraging counterargument. Strategies for reducing these biases are discussed.

Political persuasion on social media: Tracing direct and indirect effects of news use and social interaction

News use via social media has been linked to pro-democratic political behaviors. However, most people use social media for non-political purposes, like connecting with friends and browsing news feeds. Recent research indicates these behaviors may also have democratic benefits, by means of political expression in social media. Drawing on panel data from a nationally representative sample, this study extends this line of research by exploring how social interaction and news-seeking behaviors on social media lead to diverse networks, exposure to dissenting political opinion, and ultimately reconsidering and changing one’s political views. Social media are a unique communication platform, and their attributes might influence exposure to political information. The tendency for users to build and maintain friend networks creates a potential deliberative space for political persuasion to take place. Consistent with prior literature, news use leads to political persuasion. More interestingly, apolitical, but social interactive uses of social media also lead to political persuasion. These relationships are partially mediated through network and discussion attributes.

Big Data and Political Social Networks

Social media have changed the way citizens, journalists, institutions, and activists communicate about social and political issues. However, questions remain about how information is diffused through these networks and the degree to which each of these actors is influential in communicating information. In this study, we introduce two novel social network measures of connection and information diffusion that help shed light on patterns of political communication online. The Audience Diversity Score assesses the diversity of a particular actor’s followers and identifies which actors reach different publics with their messages. The Communication Connector Bridging Score highlights the most influential actors in the network who are potentially able to connect different spheres of communication through their information diffusion. We apply and discuss these measures using Twitter data from the discussion regarding the Transatlantic Trade Investment Partnership in Europe. Our results provide unique insights into the role various actors play in diffusing political information in online social networks.

Partisan Enclaves or Shared Media Experiences? A Network Approach to Understanding Citizens’ Political News Environments

The abundance of political media outlets raises concerns that citizens isolate themselves to likeminded news, leaving the public with infrequent shared media experiences and little exposure to disagreeable information. Network analysis of 2008 National Annenberg Election Survey data (N = 57,967) indicates these worries are exaggerated, as general interest news outlets like local newspapers and non-partisan television news are central to the public’s media environment. Although there is some variation between the media diets of Republicans and Democrats (FOX News and conservative talk radio are central to Republicans’ information network), neither group appears to engage in active avoidance of disagreeable information. Individuals across the political spectrum are not creating partisan “echo chambers” but instead have political media repertoires that are remarkably similar.

Approaching the 2012 U.S. Presidential Election From a Diversity of Explanatory Principles Understanding, Consistency, and Hedonism

The explanatory principles of understanding and consistency are used to detail the past, present, and future of individual-level political communication media effects research. It is argued that the field of political communication is at a crossroads, with preferences for a dominant explanatory principle shifting from understanding back to consistency. In addition to understanding and consistency, it is argued that political communication researchers need to begin introducing additional explanatory principles (e.g., hedonism) to the field for the generation of new lines of inquiry. A call for embracing a diversity of explanatory principles is offered, and the utility of such an approach is explored within the context of the 2012 U.S. presidential election.

From Online Disagreement to Offline Action: How Diverse Motivations for Using Social Media Can Increase Political Information Sharing and Catalyze Offline Political Participation:

Amid growing concerns over the contentious tenor of online political discourse, scholars have begun to recognize that the social contexts and affordances provided by social media may present indirect pathways from online political discussion to offline political participation. Less work has addressed how users’ motivations for using social media might influence such dynamics. In this study, we use two-wave panel survey data collected in the United States to test the possibility that online cross-cutting discussion involving political disagreement can encourage users to share political information on social media, which in turn can increase their offline political engagement. We also test how specific motivations for using social media (i.e., political engagement, relationship maintenance, and self-promotion) moderate the amount users share political information on social media when engaged in conversations involving political disagreement. Our results find that increased online cross-cutting political discussion indirectly affects offline political participation through the influence of social media political information sharing. We also observe that this indirect effect is stronger for users who are motivated to use social media for either political engagement or relationship maintenance (but not self-promotion) purposes. Our findings advance one route from online political disagreement to offline political action, which can impact both politically and nonpolitically motivated social media users.

Epistemic beliefs’ role in promoting misperceptions and conspiracist ideation

Widespread misperceptions undermine citizens’ decision-making ability. Conclusions based on falsehoods and conspiracy theories are by definition flawed. This article demonstrates that individuals’ epistemic beliefs–beliefs about the nature of knowledge and how one comes to know–have important implications for perception accuracy. The present study uses a series of large, nationally representative surveys of the U.S. population to produce valid and reliable measures of three aspects of epistemic beliefs: reliance on intuition for factual beliefs (Faith in Intuition for facts), importance of consistency between empirical evidence and beliefs (Need for evidence), and conviction that “facts” are politically constructed (Truth is political). Analyses confirm that these factors complement established predictors of misperception, substantively increasing our ability to explain both individuals’ propensity to engage in conspiracist ideation, and their willingness to embrace falsehoods about high-profile scientific and political issues. Individuals who view reality as a political construct are significantly more likely to embrace falsehoods, whereas those who believe that their conclusions must hew to available evidence tend to hold more accurate beliefs. Confidence in the ability to intuitively recognize truth is a uniquely important predictor of conspiracist ideation. Results suggest that efforts to counter misperceptions may be helped by promoting epistemic beliefs emphasizing the importance of evidence, cautious use of feelings, and trust that rigorous assessment by knowledgeable specialists is an effective guard against political manipulation.