Network


Latest external collaboration on country level. Dive into details by clicking on the dots.

Hotspot


Dive into the research topics where Carmen Rodríguez Santos is active.

Publication


Featured researches published by Carmen Rodríguez Santos.


Archive | 2013

Consumption Culture in Europe: insight into the beverage industry

Carmen Rodríguez Santos; Stéphane Ganassali; Francesco Casarin; Pirjo Laaksonen; Hans Rüdiger Kaufmann

This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market.


Journal of Food Products Marketing | 2018

What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!

Asunción Hernández-Fernández; Natalia Vila López; Inés Küster Boluda; Carmen Rodríguez Santos

ABSTRACT From a public administration approach, alcohol consumption is responsible for 3.8% of overall mortality. From a private approach, companies in the alcohol industry are faced with increasing competition, which forces them to focus their business more while promoting responsible consumption. In this scene, an empirical investigation was carried out to determine the individual and environmental factors with most impact on alcohol consumption in the Spanish market. 1031 valid responses were obtained. Using multivariate techniques, four different consumer groups of highly alcoholic vs. slightly alcoholic beverages were identified: Pragmatic group; Self-confident group; #hashtag group and Vital Seniors group. Based on the variables (individual and environmental) that significantly define each cluster, two groups of managerial implications were stated: (i) four to recommend private managers how to reach each cluster of alcohol consumers; (ii) three to recommend public authorities how to deal with the most problematic areas (curb alcoholism & encourage healthy consumption).


Archive | 2011

Temporary Involvement with Appellation of Origin

Carmen Rodríguez Santos

The aim of the current research is to analyse the effect that the individuals temporary involvement with the appellation of origin has on the process of the decision to purchase agro-food products. To examine this influence, we consider the cognitive, affective and behavioural responses that make up this process. Here, the analysis focuses on the product category of wine.


Psychology & Marketing | 2012

What is the Value of Luxury? A Cross‐Cultural Consumer Perspective

Nadine Hennigs; Klaus-Peter Wiedmann; Christiane Klarmann; Suzane Strehlau; Bruno Godey; Daniele Pederzoli; Ágnes Neulinger; Kartik Dave; Gaetano Aiello; Raffaele Donvito; Koyama Taro; Janka Táborecká-Petrovičová; Carmen Rodríguez Santos; Jaehee Jung; Hyunjoo Oh


Journal of Brand Management | 2006

Segmenting wine consumers according to their involvement with appellations of origin

Carmen Rodríguez Santos; Miguel Cervantes Blanco; Ana María González Fernández


Revista Europea de Dirección y Economía de la Empresa | 2007

Implicación temporal con la denominación de origen en el proceso de decisión de compra de productos agroalimentarios

Carmen Rodríguez Santos; Miguel Cervantes Blanco


Cultural tourism: global and local perspectives, 2007, ISBN 978-0-7890-3116-7, págs. 149-167 | 2007

Comparative analysis of international tourists in inland cultural destinations: the case of Castilla y León, Spain

Ana María González Fernández; Miguel Cervantes Blanco; Mauro R. Miranda Barreto; Norberto Muñiz Martínez; Carmen Rodríguez Santos


Progress in tourism marketing, 2006, ISBN 978-0-08-045040-7, págs. 147-160 | 2006

Motivations and Lifestyle: Segmentation Using the Construct A.I.O

Ana María González Fernández; Miguel Cervantes Blanco; Carmen Rodríguez Santos


Archive | 2015

Análisis transcultural de los estilos de compra del consumidor: el caso de España y Finlandia

Ana R. Pertejo; Jenniina Halkoaho; Ana M. González-Fernández; Pirjo Laaksonen; Carmen Rodríguez Santos


Archive | 2015

Cross-cultural analysis of consumer shopping styles: the case of Spain and Finland

Ana R. Pertejo; Jenniina Halkoaho; Ana M. González-Fernández; Pirjo Laaksonen; Carmen Rodríguez Santos

Collaboration


Dive into the Carmen Rodríguez Santos's collaboration.

Top Co-Authors

Avatar
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Top Co-Authors

Avatar

Francesco Casarin

Ca' Foscari University of Venice

View shared research outputs
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Researchain Logo
Decentralizing Knowledge