Carmen Valor

The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach

This paper attempts to fill one of the gaps in the literature about ethical consumption, in particular about ethical purchasing of clothes. By using grounded theory and sampling University students, this study proposes a model to explain the influence of information about labour abuses on consumer behaviour when buying clothes. The model is built upon a core category labelled ambivalence. This category explains the differences in cognition, motivation and behaviour among participants. The ambivalence arises due to the interdependent relationship of three factors: should (ethical obligation), want (conflicting identities), and can (personal action to change).

CSR‐labelled products in retailers' assortment

Purpose – This paper aims to analyse the responsible offer of mainstream retailers. By focusing on corporate social responsibility (CSR) labelled grocery goods, it aims to study whether consumers are able to make an ethical shopping basket, to create an inventory of CSR labels, and to evaluate the quality of the information conveyed through CSR labels.Design/methodology/approach – Structured observation (audit) was used. Using a template to homogenise data collection, information was recorded for 15 products in eight mainstream retailers in two countries (UK and Spain). Data of 874 products were obtained (548 different brands).Findings – Differences are found across product categories, retailers, type of brands and countries. Private brands are taking the lead in the creation of responsible assortments as well as in the quality of the information provided to consumers.Research limitations/implications – Given the exploratory nature of this paper, a research agenda is built suggesting future avenues of wor...

The potential of Social Corporate Responsibility to eradicate poverty: an ongoing debate

This article focuses on one of the assumptions of corporate social responsibility (CSR), namely its usefulness as a tool for eradicating poverty. The claims that business and CSR strategies can be effective in fighting poverty face major challenges, in particular the wide divergence of understandings about the notion and implementation of CSR, and the absence of clear understanding of underlying ideological bases concerning business and poverty. The authors find that, although usually considered as ideologically neutral, the CSR discourse requires the introduction of ideological debate if it is to meet the goal of poverty eradication.

Evaluation of the environmental, social and governance information disclosed by Spanish listed companies

Purpose - The purpose of this paper is to evaluate the quality of environmental, social and governance (ESG) reporting of Spanish companies listed in the IBEX-35 stock index and the main drivers of the differences among reporters. Design/methodology/approach - A benchmark tool was built based on GRIv3, and the ESG information issued by Spanish companies listed in the IBEX-35 index was analyzed. Findings - The authors conclude that GRI has resulted in some standardization of corporate social and environmental reporting, particularly in terms of format, but their approach to indicators is unlikely to produce high quality information that is relevant, comparable, complete and accessible to all stakeholders. Regulation and reputation seem to be the main drivers for improving the quality of ESG reporting. Global companies operating in industries with higher reputation risks had the highest levels of disclosure. Furthermore, reporting seems to be oriented to satisfying the demands of shareholders and investors rather than those of other stakeholders. Originality/value - This paper proposes a structured definition of ESG quality reporting. Secondly, it makes an empirical contribution, by developing a reliable and valid instrument of research based on GRIv3.

Exploring commitment in peer-to-peer exchanges: the case of timebanks

ABSTRACT Despite the growing trend of peer-to-peer (P2P) exchanges, there is a lack of studies that examine the determinants of the relationship between exchanging partners and the role of commitment in particular. This is especially necessary as P2P exchanges enact a different type of reciprocity from that of ‘business-to-consumers’. Thus, exploring P2P exchanges allows a better understanding of the drivers of commitment and the relationship of commitment with reciprocity. This qualitative and exploratory study examines the case of timebanks (TBs). Drawing from 40 in-depth interviews with TB managers and users along with participant observation, this study finds that commitment is a complex and multidimensional construct that may vary drastically depending on the distinct foci of commitment, the dual roles that users perform (as providers or as recipients), the type of exchange system and the notion of reciprocity underlying the exchange system.

The Institutionalization of Alternative Economies The Processes of Objectification in Time Banks

This paper explores the institutionalization process of complementary currencies; understanding the institutionalization of alternative economies is key in order to assess their sustainability. Drawing from neo-institutional theory, the paper examines the objectification processes in a sample of Spanish and Greek recently formed time banks. The paper focuses on the rationalization stage, i.e. when rules, practices and symbols are embedded in the organization, and studies how symbols and norms establish the framework for social interaction and make the common space of action visible. The main finding of this paper is that timebanking is subject to multiple logics, both inter and intra time banks. These logics lead to adopt different organizational forms, promote disparate forms of actorhood, and adopt different pricing and accounting systems. Yet, these objects are not aligned with one another, and tensions between the symbolic and the functional are found. Institutionalization is not yet complete as there are still missing blended models that bridge multiple logics.

The Discourse of the Consumer Resistance Movement Adversarial and Prognostic Framings through the Lens of Power

Little work has been done on understanding the ways in which resistant consumers interpret the causes and responsible agents for structures of domination. Drawing on collective action frames, we examine how a consumer resistance movement defines both its antagonists (adversarial framing) and its advocacy strategies for response (prognostic framing). Discourses of resistant consumers are analyzed through the lens of power, since to explore these frames is also to study the question of who is perceived as the locus of power and how power/resistance is exercised to achieve the movement’s goals. A kaleidoscopic framing emerges that reveals multiple points and forms of resistance. To counteract the underlying attribution of responsibility (the materialistic ideology dominant in Western societies), consumers bring into play a repertoire of actions that enable them to construct both themselves and others as ethical persons. Based on these findings the research contributes to the literature on consumer resistance by broadening the most commonly held vision of power, namely, power as domination and control possessed by distinctly identifiable agents. This study, by contrast, provides evidence of discourses that assume power is exercised in a reticular, shifting, and productive manner, a vision of power that corresponds closely to that articulated in the work of Foucault and Arendt. An emphasis on this perception of power relationships in the realm of consumer resistance extends and enriches understanding of a movement’s dynamics, whilst also enhancing the movement’s capacity to change the materialistic ideology that it refuses to accept.

Is It Worth Getting Labeled? The Case of MSC-Certified Seafood

ABSTRACT Research has examined consumers’ attitudes toward ecolabels, but there is a lack of research examining whether niche ecolabels give a competitive advantage in consumer markets. The authors aim to fill this gap by exploring the four conditions of market success (evidence of price premiums, market share, access to retailers, and elasticities) established in the literature. Three varieties of MSC-certified fish are studied. Differences are observed across the three varieties that lead to the following conclusions: MSC-labeled products do not systematically sell at a premium; price has an inelastic effect on the demand of certified national brands, but increased distribution has a very elastic effect on demand; and MSC-labeled products do not experience seasonal effects. The consumer market is responding favorably to the label, but ecolabeled fish is in an introductory stage. Price premiums vary; the retailer’s brand is playing a prominent role.

Looking for info? Understanding ethical consumer information management using a diary approach

Purpose Although the role of information has been previously studied in the ethical consumer literature, practices related to information searches and interpretation have not been fully examined in relation to ethical consumption. The purpose of this paper is to explore the search and use of information by ethically oriented consumers in order to understand the problems involved in this process, and how ethical consumers address them by adopting a number of practices. Design/methodology/approach Using a qualitative approach and diaries, the paper explores how consumers carry out their informational search and interpretation over an 11-week period. Findings First, insights are provided about the specifics of information search and the contexts, timing and use of information. Second, the information management practices used by participants to navigate the problems they encounter are identified. These practices are discussed in relation to the maximizing vs optimizing approach adopted by the participants. Practical implications New technologies, such as mobile applications and geo-localization, could overcome some of the problems inherent to information searches identified in this study. The use of social networks may also prove particularly interesting for companies and NGOs that target ethically oriented consumers. Originality/value Information search and the use and interpretation of information are part of the efforts undertaken by ethical consumers, but they have not been the focus of past research. This study provides empirical evidence on consumer practices employed to circumvent the problems found in a context of information asymmetries, and the gradual development of consumer skills in relation to ethical information searches and management. It shows how information search and management shapes the practice of ethical consumption.

Retweet If You Please! Do News Factors Explain Engagement?

Abstract Stakeholders’ engagement with corporate messages is crucial for companies that want to increase their social media coverage. However, our understanding of the content-related factors that drive stakeholders’ engagement is still poor. Drawing from the literature on news selection and distribution, this paper explores whether the relevant news values that are already found in corporate messages could also explain greater engagement in social media. In particular, six news factors were examined in a sample of 2331 tweets that were posted by the Euro Stoxx 50 companies. The results show that four news factors (in particular, Prominence, Entertainment, Immediacy, and to a lesser extent Human interest) play a role in the drive of content sharing through retweets and favorites. Additionally, the inclusion of hashtags and media content helps increase retweets and favorites. Finally, we observe differences among industries. In particular, firms operating in business-to-business industries obtain less reach through sharing. The implications of these results are relevant for social media strategists as they suggest avenues to increase followers’ engagement with company-produced content.