Isabel Carrero

CSR‐labelled products in retailers' assortment

Purpose – This paper aims to analyse the responsible offer of mainstream retailers. By focusing on corporate social responsibility (CSR) labelled grocery goods, it aims to study whether consumers are able to make an ethical shopping basket, to create an inventory of CSR labels, and to evaluate the quality of the information conveyed through CSR labels.Design/methodology/approach – Structured observation (audit) was used. Using a template to homogenise data collection, information was recorded for 15 products in eight mainstream retailers in two countries (UK and Spain). Data of 874 products were obtained (548 different brands).Findings – Differences are found across product categories, retailers, type of brands and countries. Private brands are taking the lead in the creation of responsible assortments as well as in the quality of the information provided to consumers.Research limitations/implications – Given the exploratory nature of this paper, a research agenda is built suggesting future avenues of wor...

Decision-making dynamics between Spanish mothers, fathers and children

Purpose The purpose of this paper is to investigate the roles of mothers, fathers and children in family decision-making (FDM) processes in families with different characteristics in terms of household structure, parents’ resources and family communication styles. As several structural changes regarding families have taken place within the last decades, there is a need to update the theories around FDM – in particular, regarding to the role of women and children. Design/methodology/approach A survey was distributed to 520 individuals in 183 families, where mothers, fathers and children above nine years living at home completed the survey. Findings The study demonstrates that the product category largely influences FDM dynamics, as well as housework division, parental characteristics and communication style. The study also reveals that structural changes may put more pressure on mothers. This pressure can partly be relieved if the family encourages children to become independent consumers rather than trying to control their consumption. Moreover, when fathers take a larger part in the housework, traditional gender roles become more fluid. Social implications For policymakers concerned with equality within the family, it may be a better approach to enable fathers to more actively participate in household chores than to try to change behaviour through information about equality. Originality/value This study extends the understanding of FDM in contemporary households by taking into account the views of all family members and produces a more complete picture of the decision-making dynamics within families.

Stressful sustainability: a hermeneutic analysis

Purpose Research on sustainable consumption (SC) has shown how, faced with barriers that prevent them from embracing a sustainable lifestyle, consumers experience classic symptoms of distress. Although distress emerges as a constitutive dimension of sustainable lifestyles, research has not yet provided a comprehensive account of how consumers cope with it. This paper aims to provide such an account. Design/methodology/approach In-depth interviews were conducted with 25 people who defined themselves as sustainable consumers. A hermeneutic approach was adopted for the analysis. Findings The analysis shows that consumers enact two different coping strategies: adjustment or episodic coping and structural coping or deradicalization. Both sets encompass reappraisals and meaning-making strategies to maintain motivation while simultaneously appeasing tensions. They also comprise the strategic enactment of emotions to energize the self and/or to appease distress. Coping influences how SC is appraised and lived, as these practices are dynamically changed to navigate structural constraints. Practical implications SC campaigns have traditionally focused on cognitive empowerment. However, the evidence suggests that emotional empowerment could be a more effective way to promote the practice. Originality/value This paper provides the first in-depth examination of the strategies adopted to cope with distress. The analysis shows that consumers reconfigure how SC is appraised and implemented, while emphasizing the crucial role of emotion work in the coping repertoire. Although SC is stressful due to structural and social constraints, consumers are able to remain committed to it to varying degrees.