Cathy Owens Swift
Georgia Southern University
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Featured researches published by Cathy Owens Swift.
The Journal of Education for Business | 2001
Sarath A. Nonis; Cathy Owens Swift
Abstract This article addresses academic integrity in both the classroom and the work environment. The authors distributed an in-class questionnaire to a sample of business students from 6 different campuses (N = 1,051). The study was an attempt to bridge the gap between findings related to academic dishonesty and those regarding dishonesty in the workplace. The authors found that students who believed that cheating, or dishonest acts, are acceptable were more likely to engage in these dishonest behaviors. Additionally, students who engaged in dishonest acts in college classes were more likely to engage in dishonest acts in the workplace. The authors suggest some techniques to discourage dishonesty in the classroom.
Journal of Business Research | 1995
Cathy Owens Swift
Abstract Many firms today are developing collaborative relationships with their suppliers, with some firms even single sourcing products from suppliers. As these long-term relationships develop, criteria used to select suppliers may be subject to change. This study examines the supplier selection criteria of purchasing managers who have a preference for single sourcing and those who have a preference for multiple sourcing. The purpose of this study is to determine if there are substantial differences in supplier selection criteria between purchasing managers having dissimilar preferences for product sourcing decisions. By identifying supplier selection criteria that are different for purchasing managers with disparate preferences, companies can segment their markets in terms of these buying preferences. Differences are found between the two on the importance of price, reliability of the product, technical support available, and total cost of the product in supplier selection.
Journal of Marketing Education | 2001
Jacqueline K. Eastman; Cathy Owens Swift
The teaching environment is undergoing a major shift as more and more marketing programs are offering classes either partially (Web enabled) or totally (Web exclusive) online. This shift is due to rising costs in education, enrollment management issues, and an evolution in the use of distance learning. This article first describes this evolution in distance learning and the progress into online classes. Next, based on their online marketing class experiences, the authors offer guidelines for other marketing faculty preparing to teach online. The focus is how marketing educators can use the online technology to provide a better learning experience for their students. Concerns marketing instructors may have with teaching online courses are discussed.
The Journal of Education for Business | 2001
Sarath A. Nonis; Cathy Owens Swift
Abstract Most previous research studies regarding values have taken one value at a time when investigating the influence of values on ethical business decisionmaking. In the current study, we examined the relationship between personal value profiles (a combination of value decisions) and ethical decisionmaking. Our results showed that value profiles do play a role in the likelihood of a persons making an unethical business decision. Our study findings, implications, and suggestions for future research are also presented.
Journal of Marketing Education | 1998
Sarath A. Nonis; Cathy Owens Swift
This article examines the level of cheating in marketing classes at two universities. The authors determine that certain predictors of cheating behavior activate more under high deterrent conditions. The study concludes that in-class deterrents are effective in reducing the levels of cheating on exams.
The Journal of Marketing Theory and Practice | 1998
Cathy Owens Swift; Constance R. Campbell
This article examines the relationship between sales managers’ perceptions of the psychological climate of the organization and their overall job satisfaction. The study was conducted through a questionnaire mailed to a nationwide sample of sales managers in a variety of industries. The study found that sales managers who perceive high levels of autonomy and cohesion in the psychological climate of their companies have high levels of job satisfaction. Perceived pressure is negatively related to overall job satisfaction. The results suggest that companies need to ensure that the sales managers’ perceptions of the psychological climate of the firm are positive in order to ensure sales manager job satisfaction.
Marketing Education Review | 1998
Cathy Owens Swift; Sarath A. Nonis
This article examines the level of cheating (academic dishonesty) in assignments and out-of-class projects in marketing classes at two universities. The level of cheating is higher on projects than...
Industrial Marketing Management | 1994
Cathy Owens Swift; Barbara J. Coe
Abstract This study examines single and multiple sourcing of products. A scale, the sourcing preference (SP) scale, is developed to measure purchasing manager attitudes towards either single or multiple sourcing. The scale is then used to determine differences in selected demographic and organizational characteristics between purchasing managers who have a preference for single sourcing and those who have a preference for multiple sourcing.
Marketing Education Review | 2006
Robert W. Cook; Cathy Owens Swift
This paper presents a study of a Sales Management Simulation that was used in five classes across two universities. One of the authors, Bob Cook, developed and currently markets the MARS Sales Management Simulation that is the subject of the study. The simulation is an Internet-based version that can easily be accessed by students and administered by faculty. As indicated by 151 responses to a survey, students found the simulation experience to bean exceptional learning tool that surpassed the textbook in helping them to understand sales force issues, develop high level decision making and problem solving skill sets, and increase their interest level in course content. Implications for pedagogical use of a sales management simulation are discussed.
Journal of Management Education | 2000
Constance R. Campbell; Cathy Owens Swift; Luther Trey Denton
As part of the explosive growth in usage of the Internet, an increasing number of vendors are using this medium to make term papers available for students to purchase. This article provides information for management and organizational behavior faculty with regard to the availability of term papers for sale to students over the Internet. A sampling of term paper providers, along with the services they offer and their price structures, are given. Examples of paper titles that are specifically targeted toward management and organizational behavior are also provided. The article concludes with suggestions for ways in which instructors can deal with the proliferation of term paper providers.