Luther Trey Denton

Bank Selection Criteria of Multiple Bank Users in Hong Kong

Investigates multiple banking behaviour in Hong Kong (in the retail sector) by questionnaire survey. The survey includes analyses of the number of banks used by each person, the types of services used at each bank, and the factors that influence this type of consumer behaviour. Reports that multiple banking is widespread and is heavily influenced by such factors as risk reduction, convenience in terms of number of branches and automatic teller machines, the relative advantage of selected banks, prestige, need for credit and credit cards, and special circumstances. Statistically significant differences were found in the evaluation of the relative importance of these factors on multiple banking behaviour based on sex, age, marital status, income and education discriminators.

The Japanese Management Theory Jungle-Revisited

This study extends and updates a review published in the Academy of Management Review in 1984. First the external forces that have shaped Japanese management practices are reviewed. Next a description of the practices that have traditionally been viewed as Japanese management practices is presented. This section includes a discussion of overlapping Japanese organizations, long term planning horizons, decision making and control, just-in-time manufacturing, TQC, QCs and continuous improvement, aggressive R&D, lifetime employment, generalists career paths, company unions, and women as temporaries and support groups. The last section, focusing on the future of Japanese management, critiques the effectiveness of Japanese management practices, reviews the changes taking place in Japanese management, presents a model which conceptualizes the Japanese management system of the future, and identifies eleven propositions describing projected changes in this system. Finally, the problems inherent in the research reviewed are summarized and some needs for future research are discussed.

Cheating Goes Hi-Tech: Online Term Paper Mills:

As part of the explosive growth in usage of the Internet, an increasing number of vendors are using this medium to make term papers available for students to purchase. This article provides information for management and organizational behavior faculty with regard to the availability of term papers for sale to students over the Internet. A sampling of term paper providers, along with the services they offer and their price structures, are given. Examples of paper titles that are specifically targeted toward management and organizational behavior are also provided. The article concludes with suggestions for ways in which instructors can deal with the proliferation of term paper providers.

Cross-Cultural Experiential Simulation in the Global Marketing Classroom Bafa-Bafa and Its Variants

This paper reviews the use of the Bafa-Bafa Cross-Cultural Simulation in the Global Marketing classroom. Bafa-Bafa is a powerful experiential cultural simulation designed to encourage exploration of cross-cultural interaction. Its primary strength is its ability, in an artificially manipulated safe and fun environment, to engender the strong feelings associated with being part of one culture and then being forced to interact with another. Variants of the simulation are presented that reduce the time requirements, simplify the simulation, and accommodate large classes.

The Impact of Personalization and Compatibility with Past Experience in E-Banking Usage

Purpose Banks and financial services providers are increasingly delivering their services via electronic banking, also known as e-banking. Yet even though this type of delivery is now common, the degree of personalization in the services provided via this channel exhibit considerable variation. The purpose of this paper is to examine the impact of service personalization on consumer reaction to the e-banking service. Based on research of information and communication technology (ICT) service innovation and the Unified Theory of Acceptance and Use of Technology (UTAUT) model, this study further examines one contingent factor, compatibility with previous experience with e-banking. This study focuses on the interactions effect of personalization and technology compatibility on customer e-banking service usage. Design/methodology/approach A survey was conducted to investigate the impacts of personalization on e-banking usage decision process and the interactions between personalization and compatibility with past e-banking experience. Quota sampling was applied and different type of customers were approached in 30 branches of the commercial bank. Data were collected from a sample of 181 banking customers in a metropolitan region in southern China. Findings The results indicated that personalization leads to increased performance expectancy and decreased effort expectancy, which in turn lead to increasing intention to continue to use e-banking services. In addition, compatibility with previous e-banking experience and personalization produces an interaction effect on both performance expectancy and effort expectancy. Research limitations/implications The theoretical contribution of this study is to demonstrate how the contingent factor of compatibility moderates the impact of personalization, thus extending the UTAUT model in the area of e-banking service adoption. Implications are twofold: personalization influences evaluations of both utility and ease of use, and the effect is magnified when compatibility with prior e-banking experience is factored into the model. This is an important extension and future research should examine whether the same relationship holds in other industries using new technologies to deliver services. The UTAUT model, after extension by including the moderating impact of compatibility, works well in demonstrating the impact of various factors on the adoption of a new technological delivery system for a service. Practical implications This study has two significant implications for managerial practices. First, the study sheds lights on the segmentation of e-banking customers. Modern marketers know that the best way to engage with consumers is through personal messaging strategies and should make great efforts to identify customers before trying to reach them. In the e-banking realm, consumer banking preferences keep changing. With a clear understanding of the different consumer banker segments, financial institutions can identify which channels appeal to them. For example, some users are more likely than average to use e-banking. Second, this study helps e-banking service provider design different personalized e-banking service for different customers. Social implications This study sheds light on social value of personalization, particularly among those new to a delivery platform. Originality/value This study provides evidence demonstrating that personalization increases customer perceptions of performance expectancy and decreases effort expectancy, and that the effect is most profound for customers with limited level of perceived compatibility with past experience with e-banking. This paper extended the UTAUT model and research on ICT service innovation by providing more insights on the impacts of e-banking service personalization and the contingency impact of user’s background in e-banking context.

Using Product Positioning Strategies to Establish National Images: An Exercise Using Current International Events in the Marketing Classrom

This article introduces a novel method of demonstrating product positioning in the classroom through discussions of current events on an international scale by creating and managing national images. Existing national images in the minds of students are assessed and then used to discuss national strategies from the framework of traditional product positioning strategies, the various tools that can be used to influence these images, and alternative national imaging strategies. Nations, viewed as products, are promoting ideology, credibility, physical goods and services, technology, and military cooperation using the entire gamut of promotional options, including advertising, public relations, sales promotion, and personal selling. Potential buyers include investors, political allies and opponents, military allies and opponents, tourists, and trade partners (particularly consumers of the nations physical products, services, and technology). Various tools for creating and managing national images are present...This article introduces a novel method of demonstrating product positioning in the classroom through discussions of current events on an international scale by creating and managing national images. Existing national images in the minds of students are assessed and then used to discuss national strategies from the framework of traditional product positioning strategies, the various tools that can be used to influence these images, and alternative national imaging strategies. Nations, viewed as products, are promoting ideology, credibility, physical goods and services, technology, and military cooperation using the entire gamut of promotional options, including advertising, public relations, sales promotion, and personal selling. Potential buyers include investors, political allies and opponents, military allies and opponents, tourists, and trade partners (particularly consumers of the nations physical products, services, and technology). Various tools for creating and managing national images are presented, ranging from terrorism to the exploration of space. This exercise is illustrated with data provided by Hong Kong students.