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Dive into the research topics where Cecily Mason is active.

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Featured researches published by Cecily Mason.


Journal of Enterprise Information Management | 2008

Communities of enterprise: developing regional SMEs in the knowledge economy

Cecily Mason; Tanya Castleman; Craig M. Parker

Purpose – This paper proposes the concepts of Communities of Enterprise (CoEs) and Virtual Communities of Enterprise (VCoEs) to describe business networking patterns in regional areas where there is no central organisational or industry focus and small and medium enterprises dominate the economy. Design/methodology/approach – Based on analysis of the literature this paper builds on theoretical understandings of knowledge management, clustering and regional development. Findings – The concept of CoEs is most appropriate for regional areas characterised by many small enterprises in diverse industries. CoEs enhance development of regional clusters by contributing to their intellectual capital, innovation culture, value networks and social capital. The incorporation of ICT creates VCoEs which provide added potential by enabling regions to expand their learning potential through innovation. Research limitations/implications – This paper provides a conceptual foundation for empirical research into regional network or cluster development using ICT. Practical implications – Virtual Communities of Enterprise value creation potential is substantial but only when the socioeconomic elements of regional clusters are understood. The VCoE approach addresses the fact that without an industry focus it can be difficult to engage and link SMEs from different industries, although this is where the greatest potential for value creation in regional clusters is to be found. Originality/value – The Virtual Communities of Enterprise (VCoEs) concept specifically addresses the unique requirements of SMEs in regions. It has the potential to provide value for regions in a way few ICT based regional development initiatives have been able to achieve.


International Journal of Knowledge Management Studies | 2008

Socio-technical factors influencing channel use for knowledge-sharing in regional SME networks

Cecily Mason; Tanya Castleman; Craig M. Parker

The economic sustainability of regional areas is dependent on cross-industry innovation and knowledge-sharing among Small and Medium Enterprises (SMEs). The web-based initiatives deployed in regions worldwide to facilitate SME knowledge-sharing have typically been unsuccessful. This paper argues that the main reason for these failures is the lack of understanding of the socio-technical factors which influence the use of web-based channels (websites, online forums and expertise databases) as well as the more conventional channels (face-to-face and e-mail). This paper reports the findings of interpretive case studies of two regional SME business networks. It evaluates the major channels on six socio-technical criteria: link strength; trustworthiness; tacitness; usability; durability and currency. None of the channels were strong against all socio-technical factors. This highlights the importance of achieving an appropriate mix of channels to facilitate SME knowledge-sharing.


CollECTeR Conference on Electronic Commerce (12th: 2004: Adelaide, S. Aust.) | 2004

Knowledge management for SME-based regional clusters

Cecily Mason; Tanya Castleman; Craig M. Parker


bled econference | 2006

Virtual Communities of Practice for Regional Small Businesses: Bringing Informal Networks Online

Cecily Mason; Tanya Castleman; Craig M. Parker


Encyclopedia of communities of practice in information and knowledge management | 2006

Creating value with regional communities of SMEs

Cecily Mason; Tanya Castleman; Craig M. Parker


Proceedings of the CRIC Cluster Conference : Beyond clusters: Current Practices & Future Strategies Conference Proceedings | 2005

Can Knowledge Management Save Regional Development

Cecily Mason; Tanya Castleman; Craig M. Parker


Journal of Internet Commerce | 2013

Factors Affecting SME Owner-Managers' Willingness to Share Knowledge Online in Rural Local Business Networks

Rodney Carr; Craig M. Parker; Tanya Castleman; Cecily Mason


bled econference | 2010

Factors Affecting SMEs’ Willingness to Share Knowledge Online: A Path Model

Rodney Carr; Tanya Castleman; Cecily Mason; Craig M. Parker


ACIS2008 : Creating the future : transforming research into practice : Proceedings of the 19th Australasian Conference on Information Systems | 2008

Factors influencing Australian SMEs knowledge sharing online

Cecily Mason; Tanya Castleman; Craig M. Parker


Australian and New Zealand Academy of Management Conference (23rd : 2009 : Melbourne, Victoria) | 2009

ENCOURAGING SMEs TO PARTICIPATE IN THE MANAGEMENT OF COMMON POOL RESOURCES

Rodney Carr; Mary Graham; Cecily Mason; Craig M. Parker

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