Chan-Yong Jin

A Meta-analysis of the Relationship between Mediator Factors and Purchasing Intention in E-commerce Studies

Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result by integrating and analyzing many quantitative research results. This study will find meaningful mediator variables for criterion variables that affect purchase and repurchase intentions in e-commerce, on the basis of the results of a meta-analysis. We reviewed a total of 114 e-commerce studies published in Korean journals between 2000 and 2014, where a cause and effect relationship is established between variables that are specified in the conceptual model of this study. In this meta-analysis, the path between trust and purchase intention showed the biggest effect size. The second biggest effect size was found in the path between commitment and purchase intention, while the smallest one was obtained with perceived. Thus, we present the theoretical and practical implications of these results and discuss the differences among these results through a comparative analysis with previous studies.

A Meta-Analysis of Influencing Soybean Food Interventions on the Metabolic Syndrome Risk Factors Utilizing Big Data

빅데이터 분석은 기존 데이터베이스 관리 도구로부터 데이터를 수집, 저장, 관리, 분석할 수 있는 역량을 말한다. 따라서 메타분석은 여러 실증연구의 정량적인 결과를 통합과 분석을 통해 전체 결과를 조망할 수 있는 기회를 제공하는 통계적 통합 방법이다. 일반적으로 대사증후군 위험요인을 허리둘레, 수축기혈압, 이완기혈압, 공복혈당, 중성지방 그리고 고밀도지단백콜레스테롤 요인으로 정의한다. 메타분석 결과 공복혈당 사전 사후 경로에서 가장 큰 효과 크기(r = -.324)인 것으로 나타났다. 따라서 콩 식품의 중재효과는 10%의 설명력을 확인할 수 있었다. 두 번째 큰 효과크기는 허리둘레 사전 사후 경로(r = .256)인 것으로 나타났다. 그런데 콩 식품의 습취는 허리둘레 (복부비만) 개선효과가 없는 것을 확인할 수 있었다. 이러한 결과를 바탕으로 학문적 실무적 의의를 논의하였다.

Study of Marketing Activation Strategy of Leggings Fashion Product in Women's Clothing Market

With the development of economy, peoples self-interest about ones appearance has been increasing. Among them, especially interest of fashion in womens clothing market is increasing very. By increasing interest of womens appearance, requirements of various womens fashion marketing ways are increasing and the womens fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in womens fashion after consideration of general womens fashion marketing strategies. Also, we build a web site to implement the strategies. Through the activation of the marketing strategies, marketing in a womens fashion market is expected to be competitive.