Christian Engel

Changes and challenges in the after sales service due to the electric mobility

The automotive aftermarket is an important factor for the sustainable business success of the original equipment manufacturer, the suppliers and the service stations. But the predictable change of technology from internal combustion engine to electric mobility will have a high impact on the whole automotive aftermarket. Enterprises have to adapt their business strategy to stay competitive in the market and to discover new business segments. In this paper possible changes for the aftermarket and the accompanying alterations for the stakeholders of the market are derived.

Scenario Management for Sustainable Strategy Development in the Automotive Aftermarket

The spare parts business is especially in the automotive industry of high relevance because of its high profit margin and its stability. Yet changing conditions pose new challenges to the spare parts management. Examples are the deregulation of the spare parts market or the increasing use of electronic components. To cope with these challenges, the protagonists need to find a convenient strategy and to pursue it consequently. For this purpose different scenarios for the spare parts market in 2030 have been created. In the paper the scenarios, the most important influence factors and possible approaches are described.

After Sales Strategies for the Original Equipment Manufacturer of Electric Mobiles

In the opinion of industry, politics and science, the electric mobility becomes increasingly important in future of the automotive sector. With the resulting replacement of internal combustion engines, there are changing conditions for the stakeholders in the automotive industry. Therefore, new suppliers and even competitors are entering the market and the value chain will be changed. Particularly the automotive aftermarket is concerned by the electric mobility which is because of its high margins and stable revenues a very important sector. All players in this market have to rethink their after sales strategies to exist in this highly competitive sector. In this article the new market conditions and the consequences for the stakeholders in the automotive aftermarket are shown. Additionally after sales strategies that meet the requirements of the electric mobility are shown and analyzed.

Zukunftsgerechte Gestaltung des After Sales Service

Kurzfassung Der After Sales Service hat für die produzierenden Unternehmen auf Grund seiner hohen Renditen sowie der stabilen Entwicklung bei Gewinn und Umsatz trotz eines turbulenten Marktumfelds zunehmend an Bedeutung gewonnen. Jedoch stehen Kunden- und Teiledienst neuen Herausforderungen gegenüber, wie z.B. einem verschärften Wettbewerb auf Grund neuer Marktteilnehmer oder einer Liberalisierung des Marktes durch den Gesetzgeber. Die Unternehmen müssen frühzeitig ihre Strategien und Geschäftsmodelle an diese Herausforderungen anpassen, um auch in Zukunft erfolgreich am Markt agieren zu können. In dem Artikel werden die bestehenden allgemeinen Herausforderungen aufgezeigt und hierfür strukturiert unternehmensspezifische Lösungsansätze abgeleitet.

Obsolescence Management as a Tool for Effective Spare Parts Management

Spare parts for long-living primary products have to be constantly available during the supply period, which may be up to several decades. Due to special characteristics electronic spare parts are particularly problematic and require specific attention in spare parts management. Electronic elements are often discontinued by semiconductor manufacturers since their main customers, like communication and information technology industry, constantly demand new and better products. The OEM of long living primary products are faced with the problem of not being able to predict which components and electronic elements will become obsolete, i.e. unavailable at a certain point of time. Gathering information and deriving required measures are tasks of the obsolescence management. In this article a structured methodology is described how an effective obsolescence management can be applied and how the needed obsolescence management database can be selected.

Consideration of Changing Impact Factors for Optimization of Post-series Supply

The increased use of electric and electronic components is a trend in several branches of industry. The short life cycles of these innovative components compared with the life cycles of the primary products lead to challenges regarding an effective spare parts management. To guarantee an availability of spare parts during the whole period of the post-series supply, a period of up to 15 years in the automobile industry, a structured planning process is needed. The current approaches for the planning of the post-series supply concentrate on static impact factors to evaluate a supply scenario for the post-series supply, but for a detailed assessment of possible supply strategies changing impact factors have to be considered. A methodical approach for this will be described in this paper.

Elektromobilität und After Sales Service

Kurzfassung Der wichtige und margenreiche Automotive After Sales Service wird durch einen steigenden E-Mobility-Anteil beeinflusst. Die Auswirkungen der E-Mobility auf den After Sales Service sind dabei nicht transparent. Zudem ist nicht klar, mit welchen Handlungsalternativen die Automobilhersteller auf die Herausforderungen reagieren können. In diesem Beitrag werden die Ergebnisse einer Studie dargestellt, welche die größten Herausforderungen und mögliche Handlungsalternativen aufzeigen.

Erfolgreich im Ersatzteilmanagement durch Anwendung additiver Fertigungsverfahren

Kurzfassung Das Ersatzteilmanagement (ETM) wird für produzierende Unternehmen zunehmend wichtiger und stellt diese gleichzeitig vor neue Herausforderungen (z. B. steigende Variantenvielfalt). Die Anwendung additiver Fertigungsverfahren im ETM könnte dabei einen Wettbewerbsvorteil generieren, wird jedoch auf Grund fehlender Transparenz der Einsatzmöglichkeit oft nicht angewendet. Im vorliegenden Beitrag wird daher ein Quick Assessment zur Bewertung der Einsatzmöglichkeit von additiven Verfahren aufgezeigt.

Influence of Electric Vehicles on After-Sales Service

The automotive aftermarket is an important factor in the sustainable business success of the original equipment manufacturers, the suppliers, and the service stations. But the predictable change in technology from internal combustion engine to electric mobility will have a high impact on the whole automotive industry. Enterprises have to adapt their business strategy to withstand the competitive market and to discover new business opportunities. In this chapter, possible changes to the aftermarket and the accompanying alterations to the stakeholders of the market are discussed.