Clara Michelle Cheng

An inkblot for attitudes: Affect misattribution as implicit measurement

Misattributions people make about their own affective reactions can be used to measure attitudes implicitly. Combining the logic of projective tests with advances in priming research, the affect misattribution procedure (AMP) was sensitive to normatively favorable and unfavorable evaluations (Experiments 1-4), and the misattribution effect was strong at both fast and slow presentation rates (Experiments 3 and 4). Providing further evidence of validity, the AMP was strongly related to individual differences in self-reported political attitudes and voting intentions (Experiment 5). In the socially sensitive domain of racial attitudes, the AMP showed in-group bias for Black and White participants. AMP performance correlated with explicit racial attitudes, a relationship that was moderated by motivations to control prejudice (Experiment 6). Across studies, the task was unaffected by direct warnings to avoid bias. Advantages of the AMP include large effect sizes, high reliability, ease of use, and resistance to correction attempts.

The Chameleon Effect as Social Glue: Evidence for the Evolutionary Significance of Nonconscious Mimicry

The “chameleon effect” refers to the tendency to adopt the postures, gestures, and mannerisms of interaction partners (Chartrand & Bargh, 1999). This type of mimicry occurs outside of conscious awareness, and without any intent to mimic or imitate. Empirical evidence suggests a bi-directional relationship between nonconscious mimicry on the one hand, and liking, rapport, and affiliation on the other. That is, nonconscious mimicry creates affiliation, and affiliation can be expressed through nonconscious mimicry. We argue that mimicry played an important role in human evolution. Initially, mimicry may have had survival value by helping humans communicate. We propose that the purpose of mimicry has now evolved to serve a social function. Nonconscious behavioral mimicry increases affiliation, which serves to foster relationships with others. We review current research in light of this proposed framework and suggest future areas of research.

Self-Monitoring Without Awareness: Using Mimicry as a Nonconscious Affiliation Strategy

This research sought to extend the current conceptualization of self-monitoring by examining whether self-monitoring motives and behaviors can operate outside of conscious awareness. Two studies examined nonconscious mimicry among high and low self-monitors in situations varying in affiliative cues. Participants interacted with a confederate who shook her foot (Study 1) or touched her face (Study 2). In both studies, high self-monitors were more likely to mimic the confederates subtle gestures when they believed the confederate to be a peer (Study 1) or someone superior to them (Study 2). Low self-monitors mimicked to the same degree across conditions. Thus, when the situation contains affiliative cues, high self-monitors use mimicry as a nonconscious strategy to get along with their interaction partner.

An Inkblot for the Implicit Assessment of Personality: The Semantic Misattribution Procedure

Misattributions people make about their own reaction to ambiguous stimuli can be used to measure personality self–concepts implicitly. On the basis of a semantic misattribution priming paradigm [semantic misattribution procedure (SMP)], we assessed the implicit personality self–concept related to three dimensions included in the Big–Five model: conscientiousness, neuroticism, and extraversion. Across three studies (N1 = 98, N2 = 140, and N3 = 135), the SMP was robustly related, in the expected direction, to individual differences in self–reported personality questionnaires and managed to predict both self–reported and objectively measured behaviours. The main advantage of SMP over classical explicit measures of personality is its higher resistance to social desirability tendencies, although its psychometric properties are somewhat lower than those pertaining to explicit measures of personality. Finally, comparisons of our results with studies that used other implicit measures of personality self–concept indicate that the SMP has higher criterion validity. Copyright

Effect of Self-awareness on Negative Affect Among Individuals with Discrepant Low Self-esteem

Past research suggests that individuals with discrepant low self-esteem (low explicit and high implicit self-esteem) may hold themselves against higher standards and judge themselves more critically when they fall short of those standards (Zeigler-Hill & Terry, 2007). We postulated that for discrepant low self-esteem individuals, self-awareness would activate their stringent standards and the fact that they have failed to meet those standards, thereby increasing negative affect. In this study, 144 participants completed implicit and explicit self-esteem measures, and half were then made to be self-aware by completing a task with a mirror in front of them for 3 minutes. We found that self-awareness increased negative affect among discrepant low self-esteem participants.

Exploring the use of Viagra in place of animal and plant potency products in traditional Chinese medicine

Recently, conservationists have debated whether consumers of animal and plant potency products used to treat erectile dysfunction (ED) in traditional Chinese medicine (TCM) might be switching to Viagra, consequently consuming fewer of these animals and plants. To address this question, a survey examined the medical decisions of male consumers of TCM in Hong Kong who were over the age of 50. As predicted, these consumers reported selectively switching to Western medicines to treat ED, but not to treat other health ailments. These findings provide support for the possibility that Viagra may have conservation benefits for certain species.