Tanya L. Chartrand

The Unbearable Automaticity of Being

What was noted by E. J. hanger (1978) remains true today: that much of contemporary psychological research is based on the assumption that people are consciously and systematically processing incoming information in order to construe and interpret their world and to plan and engage in courses of action. As did E. J. hanger, the authors question this assumption. First, they review evidence that the ability to exercise such conscious, intentional control is actually quite limited, so that most of moment-to-mom ent psychological life must occur through nonconscious means if it is to occur at all. The authors then describe the different possible mechanisms that produce automatic, environmental control over these various phenomena and review evidence establishing both the existence of these mechanisms as well as their consequences for judgments, emotions, and behavior. Three major forms of automatic self-regulation are identified: an automatic effect of perception on action, automatic goal pursuit, and a continual automatic evaluation of ones experience. From the accumulating evidence, the authors conclude that these various nonconscious mental systems perform the lions share of the self-regulatory burden, beneficently keeping the individual grounded in his or her current environment. The strongest knowledge—that of the total unfreedom of the human will—is nonetheless the poorest in successes, for it always has the strongest opponent: human vanity. —Nietzsche, Human, All Too Human

The chameleon effect : The perception-behavior link and social interaction

The chameleon effect refers to nonconscious mimicry of the postures, mannerisms, facial expressions, and other behaviors of ones interaction partners, such that ones behavior passively and unintentionally changes to match that of others in ones current social environment. The authors suggest that the mechanism involved is the perception-behavior link, the recently documented finding (e.g., J. A. Bargh, M. Chen, & L. Burrows, 1996) that the mere perception of anothers behavior automatically increases the likelihood of engaging in that behavior oneself. Experiment 1 showed that the motor behavior of participants unintentionally matched that of strangers with whom they worked on a task. Experiment 2 had confederates mimic the posture and movements of participants and showed that mimicry facilitates the smoothness of interactions and increases liking between interaction partners. Experiment 3 showed that dispositionally empathic individuals exhibit the chameleon effect to a greater extent than do other people.

Using Nonconscious Behavioral Mimicry to Create Affiliation and Rapport

Nonconscious behavioral mimicry occurs when a person unwittingly imitates the behaviors of another person. This mimicry has been attributed to a direct link between perceiving a behavior and performing that same behavior. The current experiments explored whether having a goal to affiliate augments the tendency to mimic the behaviors of interaction partners. Experiment 1 demonstrated that having an affiliation goal increases nonconscious mimicry, and Experiment 2 further supported this proposition by demonstrating that people who have unsuccessfully attempted to affiliate in an interaction subsequently exhibit more mimicry than those who have not experienced such a failure. Results suggest that behavioral mimicry may be part of a persons repertoire of behaviors, used nonconsciously, when there is a desire to create rapport.

The Chameleon Effect as Social Glue: Evidence for the Evolutionary Significance of Nonconscious Mimicry

The “chameleon effect” refers to the tendency to adopt the postures, gestures, and mannerisms of interaction partners (Chartrand & Bargh, 1999). This type of mimicry occurs outside of conscious awareness, and without any intent to mimic or imitate. Empirical evidence suggests a bi-directional relationship between nonconscious mimicry on the one hand, and liking, rapport, and affiliation on the other. That is, nonconscious mimicry creates affiliation, and affiliation can be expressed through nonconscious mimicry. We argue that mimicry played an important role in human evolution. Initially, mimicry may have had survival value by helping humans communicate. We propose that the purpose of mimicry has now evolved to serve a social function. Nonconscious behavioral mimicry increases affiliation, which serves to foster relationships with others. We review current research in light of this proposed framework and suggest future areas of research.

Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”

This article first examines whether brand exposure elicits automatic behavioral effects as does exposure to social primes. Results support the translation of these effects: participants primed with Apple logos behave more creatively than IBM primed and controls; Disney-primed participants behave more honestly than E!primed participants and controls. Second, this article investigates the hypothesis that exposure to goal-relevant brands (i.e., those that represent a positively valenced characteristic) elicits behavior that is goal directed in nature. Three experiments demonstrate that theprimedbehaviorshowedtypicalgoal-directedqualities, including increased performance postdelay, decreased performancepostprogress, and moderation by motivation.

I Am Too Just Like You Nonconscious Mimicry as an Automatic Behavioral Response to Social Exclusion

Research across various disciplines has demonstrated that social exclusion has devastating psychological, emotional, and behavioral consequences. Excluded individuals are therefore motivated to affiliate with others, even though they may not have the resources, cognitive or otherwise, to do so. The current research explored whether nonconscious mimicry of other individuals—a low-cost, low-risk, automatic behavior—might help excluded individuals address threatened belongingness needs. Experiment 1 demonstrated that excluded people mimic a subsequent interaction partner more than included people do. Experiment 2 showed that individuals excluded by an in-group selectively (and nonconsciously) mimic a confederate who is an in-group member more than a confederate who is an out-group member. The relationship between exclusion and mimicry suggests that there are automatic behaviors people can use to recover from the experience of being excluded. In addition, this research demonstrates that nonconscious mimicry is selective and sensitive to context.

It Takes Two to Mimic: Behavioral Consequences of Self-Construals

The present studies demonstrated the moderation of self-construal orientation on mimicry. Recent research has indicated that an interdependent self-construal is associated with assimilation of the other to the self whereas an independent self-construal is associated with minimizing the influence of others on the self (H. R. Markus & S. Kitayama, 1991; D. Stapel & W. Koomen, 2001). Therefore, the authors hypothesized that an interdependent self-construal would be associated with more mimicry than an independent self-construal. When self-construal orientations were experimentally primed, as in Studies 1 and 2, independent self-construals produced less nonconscious mimicry than interdependent self-construals. When self-construals were examined as cultural differences with either a chronically dominant independent (Americans) or interdependent (Japanese) construal of the self, these results were replicated.

Nonconscious Goals and Consumer Choice

This work examines the process through which thrift versus prestige goals can nonconsciously affect decisions in a choice task. Drawing upon research on nonconscious goal pursuit, we present a theoretical framework detailing how consumer choices are affected by incidentally activated goals. We show that such primed goals have motivational properties consistent with goal pursuit but inconsistent with mere cognitive activation; the effects are greater with a longer time interval between the priming task and the choice and are less pronounced when the primed goal is satiated in a real, as opposed to a hypothetical, intervening choice task. Additionally, we show that subliminally evoked retail brand names can serve as the cues that activate purchasing goals.

The Antecedents and Consequences of Human Behavioral Mimicry

Behavioral mimicry--the automatic imitation of gestures, postures, mannerisms, and other motor movements--is pervasive in human interactions. The current review focuses on two recent themes in the mimicry literature. First, an analysis of the moderators of mimicry uncovers the various motivational, social, emotional, and personality factors that lead to more or less mimicry of an interaction partner in a given situation. Second, a significant amount of recent research has identified important downstream consequences of mimicking or being mimicked by another person. These include not only increased prosociality between interactants, but also unexpected effects on the individual, such as cognitive processing style, attitudes, consumer preferences, self-regulatory ability, and academic performance. Behavioral mimicry is also placed in its broader context: a form of interpersonal coordination. It is compared to interactional synchrony and other social contagion effects, including verbal, goal, and emotional contagion and attitudinal convergence.

Self-Monitoring Without Awareness: Using Mimicry as a Nonconscious Affiliation Strategy

This research sought to extend the current conceptualization of self-monitoring by examining whether self-monitoring motives and behaviors can operate outside of conscious awareness. Two studies examined nonconscious mimicry among high and low self-monitors in situations varying in affiliative cues. Participants interacted with a confederate who shook her foot (Study 1) or touched her face (Study 2). In both studies, high self-monitors were more likely to mimic the confederates subtle gestures when they believed the confederate to be a peer (Study 1) or someone superior to them (Study 2). Low self-monitors mimicked to the same degree across conditions. Thus, when the situation contains affiliative cues, high self-monitors use mimicry as a nonconscious strategy to get along with their interaction partner.