Claude Pecheux

Mood and children: Proposition of a measurement scale

After having presented the mood construct, a brief overview of the literature on mood and consumer behavior and the interest of studying mood and children, the authors detail the building of a mood scale especially suited to children from 8 to 12. Special attention is devoted to particular problems encountered in assessing the validity and most of all the reliability of such a scale.

Decision Making within Groups of Friends: An Exploratory Study

This paper presents an exploratory interpretive study of decision making within groups of friends. First, characteristics that make groups of friends unique as a decision making unit are highlighted. Next, four major steps in the decision process are identified and discussed, i.e., suggestion, discussion and evaluation of alternatives, distribution of tasks and roles, and post-experience evaluation. The paper also explores potential conflicts and methods of resolving them.