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Patrick De Pelsmacker

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Publication

Featured researches published by Patrick De Pelsmacker.

Published in <b>2010</b> in Amsterdam, Nederland by Pearson Education | 2006

Marktonderzoek : Methoden en toepassingen

Patrick De Pelsmacker; Patrick Van Kenhove

Archive | 2005

Foundations of marketing communications: a European perspective

Patrick De Pelsmacker; Maggie Geuens; Joeri van den Bergh

Archive | 2002

Marktonderzoek met SPSS: statistische verwerking en interpretatie.

Katrien Wijnen; Wim Janssens; Patrick De Pelsmacker; Patrick Van Kenhove

Published in <b>1996</b> in Leuven by Garant | 1996

Marktonderzoek : methoden en toepassingen

Patrick De Pelsmacker; Patrick Van Kenhove

37th European Marketing Academy Conference (EMAC - 2008) | 2008

Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour

Veroline Cauberghe; Patrick De Pelsmacker

Archive | 2011

Marketing communicatie: docentenhandleiding

Patrick De Pelsmacker; Maggie Geuens; Joeri van den Bergh

Proceedings of the 14th International Conference on Marketing and Corporate Communication | 2009

The impact of threat messages in an interactive multimedia environment

Veroline Cauberghe; Patrick De Pelsmacker

Marketing Jaarboek 2009 | 2009

Catch them or loose them: reclame-effectiviteit van interactieve spots op interactieve digitale TV

Veroline Cauberghe; Patrick De Pelsmacker

Advertising research: Message, medium and context, 2009, ISBN 978-90-441-2387-6, págs. 123-131 | 2009

The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response

Veroline Cauberghe; Patrick De Pelsmacker; Wim Janssens

Proceedings of the Latin-American Conference of the Association for Consumer Research | 2008

Simultaneous exposure to television programming and advertising content in an interactive context: perceptual and semantic interference and reinforcement

Veroline Cauberghe; Patrick De Pelsmacker

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Collaboration

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Veroline Cauberghe

Ghent University

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Maggie Geuens

University of Antwerp

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Patrick Van Kenhove

Ghent University

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Joeri van den Bergh

Ghent University

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Wim Janssens

University of Hasselt

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Delphine Vantomme

Ghent University

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J Van Den Bergh

Ghent University

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Jan De Houwer

Ghent University

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Katrien Wijnen

Ghent University

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