Clayton W. Barrows

Use of macroeconomic variables to evaluate selected hospitality stock returns in the U.S.

Abstract The economics literature has long focused on the relationship between macroeconomic variables and stock market returns. No such research has examined similar relationships with hospitality stocks. This article investigates how selected macroeconomic variables influence restaurant and hotel stock returns over a twenty-seven year period employing a regression analysis. The results suggest the direction of macroeconomic forces is consistent across the industrial, lodging and restaurant sectors although differences in significance do occur. Over the period studied, macroeconomic variables are able to explain the movement of restaurant stock returns to a greater extent than either the lodging or industrial sectors.

A model for teaching service management in hospitality.

“Service” became the buzzword of the 1980s. While numerous business school programmes have been progressive in research, publication and education in this area, service management in hospitality education has yet to receive the attention that it deserves. Offers a review of service management issues, discusses the reasons why an understanding of service management concepts is important to the hospitality student, and makes recommendations for how the service concepts can be grouped together to form the basis of a service management course in a hospitality curriculum.

AIDS in the US hospitality industry: recommendations for education and policy formulations

Despite the overall impact the AIDS epidemic has had on US business and society, few articles have been published in academic journals on hospitality management. Presents a brief review of the literature and summarizes the current state of the US hospitality industry and its response to the AIDS challenge. Suggests that a combination of ongoing employee education programmes, in conjunction with a comprehensive policy statement, may be the most effective means of preparing an organization to deal with employees with AIDS. Makes recommendations for the implementation of these programmes appropriate to the hospitality environment.