Clementina Galera-Casquet

Partnerships Between Businesses and NGOs in the Field of Corporate Social Responsibility: A Model of Success From the Perspective of Relationship Marketing

Social alliances have become a mechanism that businesses and nongovernmental organizations (NGOs) have adopted in order to work together to address complex social problems that neither sector alone has the knowledge and resources needed to deal with appropriately. In combining the 2 different perspectives, these partnerships can create mutual value. Many such alliances have, however, been unsuccessful. The present work focuses on designing a theoretical model of successful partnerships between businesses and NGOs constructed within the perspective of relationship marketing—a theory that is found to be well suited to setting up and maintaining successful, long-term, relational exchanges.

Proposal of a social alliance success model from a relationship marketing perspective: A meta-analytical study of the theoretical foundations

Partnerships between businesses and non-governmental organizations (NGOs) have become widely adopted mechanisms for collaboration in addressing complex social issues, the aim being to take advantage of the two types of organizational rationale to generate mutual value. Many such alliances have proved to be unsuccessful, however. To assist managers improve the likelihood of success of their collaborative relationships, the authors propose a success model of business-NGO partnering processes based on Relationship Marketing Theory. They also analyse the theoretical bases of the models hypotheses through a meta-analytical study of the existing literature.

Innovation Through Work in Education for Development: The Case of the University of Extremadura

The objective of this study was to analyse the new opportunities offered by the European Higher Education Area (EHEA) for the development of activities that can enhance the quality of life. The particular focus was on Education for Development (EfD) and, as a practical case, on the initiatives undertaken in the University of Extremadura (Spain). The intention with the present communication is to put forward some proposals and suggestions resulting from that study that might be helpful for all those wishing to implement and further develop this line of work in their respective universities.