M. Mercedes Galan-Ladero

Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors

This study addresses consumer attitudes towards PLs and NB promotions during recessions. The research adopts a mixed method approach, combining interviews and a survey applied to consumers in a context of economic crisis. The results show that economic contractions change consumer behavior, highlighting the consumers’ rational dimension. They also establish bases for structural learning. Consumers assumed that the crisis helped them to become more economically and socially responsible, assuming an intention to maintain rational and responsible behaviors in a post-recession stage.

Innovation Through Work in Education for Development: The Case of the University of Extremadura

The objective of this study was to analyse the new opportunities offered by the European Higher Education Area (EHEA) for the development of activities that can enhance the quality of life. The particular focus was on Education for Development (EfD) and, as a practical case, on the initiatives undertaken in the University of Extremadura (Spain). The intention with the present communication is to put forward some proposals and suggestions resulting from that study that might be helpful for all those wishing to implement and further develop this line of work in their respective universities.