danah boyd

CRITICAL QUESTIONS FOR BIG DATA

The era of Big Data has begun. Computer scientists, physicists, economists, mathematicians, political scientists, bio-informaticists, sociologists, and other scholars are clamoring for access to the massive quantities of information produced by and about people, things, and their interactions. Diverse groups argue about the potential benefits and costs of analyzing genetic sequences, social media interactions, health records, phone logs, government records, and other digital traces left by people. Significant questions emerge. Will large-scale search data help us create better tools, services, and public goods? Or will it usher in a new wave of privacy incursions and invasive marketing? Will data analytics help us understand online communities and political movements? Or will it be used to track protesters and suppress speech? Will it transform how we study human communication and culture, or narrow the palette of research options and alter what ‘research’ means? Given the rise of Big Data as a socio-technical phenomenon, we argue that it is necessary to critically interrogate its assumptions and biases. In this article, we offer six provocations to spark conversations about the issues of Big Data: a cultural, technological, and scholarly phenomenon that rests on the interplay of technology, analysis, and mythology that provokes extensive utopian and dystopian rhetoric.

I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience

Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate ‘imagined audiences’ on Twitter. We talked with participants who have different types of followings to understand their techniques, including targeting different audiences, concealing subjects, and maintaining authenticity. Some techniques of audience management resemble the practices of ‘micro-celebrity’ and personal branding, both strategic self-commodification. Our model of the networked audience assumes a many-to-many communication through which individuals conceptualize an imagined audience evoked through their tweets.

Friendster and publicly articulated social networking

This paper presents ethnographic fieldwork on Friendster, an online dating site utilizing social networks to encourage friend-of-friend connections. I discuss how Friendster applies social theory, how users react to the site, and the tensions that emerge between creator and users when the latter fails to conform to the expectations of the former. By offering this ethnographic piece as an example, I suggest how the HCI community should consider the co-evolution of the social community and the underlying technology.

To See and Be Seen: Celebrity Practice on Twitter:

Social media technologies let people connect by creating and sharing content. We examine the use of Twitter by famous people to conceptualize celebrity as a practice. On Twitter, celebrity is practiced through the appearance and performance of ‘backstage’ access. Celebrity practitioners reveal what appears to be personal information to create a sense of intimacy between participant and follower, publicly acknowledge fans, and use language and cultural references to create affiliations with followers. Interactions with other celebrity practitioners and personalities give the impression of candid, uncensored looks at the people behind the personas. But the indeterminate ‘authenticity’ of these performances appeals to some audiences, who enjoy the game playing intrinsic to gossip consumption. While celebrity practice is theoretically open to all, it is not an equalizer or democratizing discourse. Indeed, in order to successfully practice celebrity, fans must recognize the power differentials intrinsic to the relationship.

Dynamic Debates: An Analysis of Group Polarization Over Time on Twitter

The principle of homophily says that people associate with other groups of people who are mostly like themselves. Many online communities are structured around groups of socially similar individuals. On Twitter, however, people are exposed to multiple, diverse points of view through the public timeline. The authors captured 30,000 tweets about the shooting of George Tiller, a late-term abortion doctor, and the subsequent conversations among pro-life and pro-choice advocates. They found that replies between like-minded individuals strengthen group identity, whereas replies between different-minded individuals reinforce in-group and out-group affiliation. Their results show that people are exposed to broader viewpoints than they were before but are limited in their ability to engage in meaningful discussion. They conclude with implications for different kinds of social participation on Twitter more generally.

Six Provocations for Big Data

The era of Big Data has begun. Computer scientists, physicists, economists, mathematicians, political scientists, bio-informaticists, sociologists, and many others are clamoring for access to the massive quantities of information produced by and about people, things, and their interactions. Diverse groups argue about the potential benefits and costs of analyzing information from Twitter, Google, Verizon, 23andMe, Facebook, Wikipedia, and every space where large groups of people leave digital traces and deposit data. Significant questions emerge. Will large-scale analysis of DNA help cure diseases? Or will it usher in a new wave of medical inequality? Will data analytics help make people’s access to information more efficient and effective? Or will it be used to track protesters in the streets of major cities? Will it transform how we study human communication and culture, or narrow the palette of research options and alter what ‘research’ means? Some or all of the above?This essay offers six provocations that we hope can spark conversations about the issues of Big Data. Given the rise of Big Data as both a phenomenon and a methodological persuasion, we believe that it is time to start critically interrogating this phenomenon, its assumptions, and its biases.(This paper was presented at Oxford Internet Institute’s “A Decade in Internet Time: Symposium on the Dynamics of the Internet and Society” on September 21, 2011.)

Networked privacy: How teenagers negotiate context in social media

While much attention is given to young people’s online privacy practices on sites like Facebook, current theories of privacy fail to account for the ways in which social media alter practices of information-sharing and visibility. Traditional models of privacy are individualistic, but the realities of privacy reflect the location of individuals in contexts and networks. The affordances of social technologies, which enable people to share information about others, further preclude individual control over privacy. Despite this, social media technologies primarily follow technical models of privacy that presume individual information control. We argue that the dynamics of sites like Facebook have forced teens to alter their conceptions of privacy to account for the networked nature of social media. Drawing on their practices and experiences, we offer a model of networked privacy to explain how privacy is achieved in networked publics.

Social network sites: definition, history, and scholarship

Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach. This special theme section of the Journal of Computer-Mediated Communication brings together scholarship on these emergent phenomena. In this introductory article, we describe features of SNSs and propose a comprehensive definition. We then present one perspective on the history of such sites, discussing key changes and developments. After briefly summarizing existing scholarship concerning SNSs, we discuss the articles in this special section and conclude with considerations for future research.

‘It's just drama’: teen perspectives on conflict and aggression in a networked era

Contemporary youth conflict often plays out through social media like Facebook and Twitter. ‘Drama’ is an emergent concept describing performative, interpersonal conflict that takes place in front of an active, engaged audience, often on social media. Using ethnographic data, this paper examines how American teenagers conceptualize the term drama; the relationship between drama and social media; and the implications drama has for understanding contemporary teenage conflict. The emic use of drama distances teens from practices conceptualized by adults as bullying or relational aggression, while acknowledging the role of the audience in social media interactions. Drama also serves to reinforce the conventional gendered norms of high school, perpetrating the systemic undervaluing of feminine subjects and re-inscribing heteronormativity. Understanding how drama operates helps illuminate how widespread use of social media among teenagers has altered dynamics of aggression and conflict.

The politics of "real names"

Power, context, and control in networked publics.