Nicole B. Ellison

A face(book) in the crowd: social Searching vs. social browsing

Large numbers of college students have become avid Facebook users in a short period of time. In this paper, we explore whether these students are using Facebook to find new people in their offline communities or to learn more about people they initially meet offline. Our data suggest that users are largely employing Facebook to learn more about people they meet offline, and are less likely to use the site to initiate new connections.

Connection strategies: Social capital implications of Facebook-enabled communication practices

This study assesses whether Facebook users have different ‘connection strategies,’ a term which describes a suite of Facebook-related relational communication activities, and explores the relationship between these connection strategies and social capital. Survey data (N = 450) from a random sample of undergraduate students reveal that only social information-seeking behaviors contribute to perceptions of social capital; connection strategies that focus on strangers or close friends do not. We also find that reporting more ‘actual’ friends on the site is predictive of social capital, but only to a point. We believe the explanation for these findings may be that the identity information in Facebook serves as a social lubricant, encouraging individuals to convert latent to weak ties and enabling them to broadcast requests for support or information.

A familiar face(book): profile elements as signals in an online social network

Using data from a popular online social network site, this paper explores the relationship between profile structure (namely, which fields are completed) and number of friends, giving designers insight into the importance of the profile and how it works to encourage connections and articulated relationships between users. We describe a theoretical framework that draws on aspects of signaling theory, common ground theory, and transaction costs theory to generate an understanding of why certain profile fields may be more predictive of friendship articulation on the site. Using a dataset consisting of 30,773 Facebook profiles, we determine which profile elements are most likely to predict friendship links and discuss the theoretical and design implications of our findings.

Self-Presentation in Online Personals

This study investigates self-disclosure in the novel context of online dating relationships. Using a national random sample of Match.com members (N = 349), the authors tested a model of relational goals, self-disclosure, and perceived success in online dating. The authors’ findings provide support for social penetration theory and the social information processing and hyperpersonal perspectives as well as highlight the positive effect of anticipated future face-to-face interaction on online self-disclosure. The authors find that perceived online dating success is predicted by four dimensions of self-disclosure (honesty, amount, intent, and valence), although honesty has a negative effect. Furthermore, online dating experience is a strong predictor of perceived success in online dating. Additionally, the authors identify predictors of strategic success versus self-presentation success. This research extends existing theory on computer-mediated communication, self-disclosure, and relational success to the increasingly important arena of mixed-mode relationships, in which participants move from mediated to face-to-face communication.

Changes in use and perception of facebook

As social computing systems persist over time, the user experiences and interactions they support may change. One type of social computing system, Social Network Sites (SNSs), are becoming more popular across broad segments of Internet users. Facebook, in particular, has very broad participation amongst college attendees, and has been growing in other populations as well. This paper looks at how use of Facebook has changed over time, as indicated by three consecutive years of survey data and interviews with a subset of survey respondents. Reported uses of the site remain relatively constant over time, but the perceived audience for user profiles and attitudes about the site show differences over the study period.

Bowling online: social networking and social capital within the organization

Within an organizational setting, social capital facilitates knowledge management processes in that it enables individuals to locate useful information, draw on resources and make contributions to the network. This paper explores the relationship between various dimensions of organizational social capital and the use of an internal social network site (SNS). We hypothesize that the use of a SNS contributes to social capital within the organization in that SNS users are able to maintain larger networks of heterogeneous contacts. Additionally, the affordances of the site support social interaction between users, thus helping individuals maintain existing relationships and deepen developing ones. We find that bonding relationships, sense of corporate citizenship, interest in connecting globally, and access to new people and expertise are all associated with greater intensity of use of the social network site.

Student use of Facebook for organizing collaborative classroom activities

Social network sites such as Facebook are often conceived of as purely social spaces; however, as these sites have evolved, so have the ways in which students are using them. In this study, we examine how undergraduate students use the social network site Facebook to engage in classroom-related collaborative activities (e.g., arranging study groups, learning about course processes) to show how Facebook may be used as an informal tool that students use to organize their classroom experiences, and explore the factors that predict type of use. Data from two surveys (N = 302, N = 214) are used to analyze how Facebook use, social and psychological factors, self-efficacy, and types of instructor-student communication on Facebook are related to positive and negative collaboration among students. We found that predictors of Facebook use for class organizing behaviors include self-efficacy and perceived motivation to communicate with others using the site. When placed in the context of social and psychological factors, Facebook intensity did not predict either positive or negative collaboration, suggesting that how students used the site, rather than how often they used the tool or how important they felt it was, affected their propensity to collaborate.

First Comes Love, Then Comes Google: An Investigation of Uncertainty Reduction Strategies and Self-Disclosure in Online Dating:

This study investigates relationships between privacy concerns, uncertainty reduction behaviors, and self-disclosure among online dating participants, drawing on uncertainty reduction theory and the warranting principle. The authors propose a conceptual model integrating privacy concerns, self-efficacy, and Internet experience with uncertainty reduction strategies and amount of self-disclosure and then test this model on a nationwide sample of online dating participants ( N = 562). The study findings confirm that the frequency of use of uncertainty reduction strategies is predicted by three sets of online dating concerns—personal security, misrepresentation, and recognition—as well as self-efficacy in online dating. Furthermore, the frequency of uncertainty reduction strategies mediates the relationship between these variables and amount of self-disclosure with potential online dating partners. The authors explore the theoretical implications of these findings for our understanding of uncertainty reduction, warranting, and self-disclosure processes in online contexts.

Profile as promise: A framework for conceptualizing veracity in online dating self-presentations:

This research explores how users conceptualize misrepresentation (their own and others’) in a specific genre of online self-presentation: the online dating profile. Using qualitative data collected from 37 online dating participants, we explore user understandings of self-presentational practices, specifically how discrepancies between one’s online profile and offline presentation are constructed, assessed, and justified. Based on our analysis, we propose the profile as promise framework as an analytic lens that captures user understandings about profile-based representation through a qualitative analysis of their retrospective reflections.

‘There’s a network out there you might as well tap’: Exploring the benefits of and barriers to exchanging informational and support-based resources on Facebook

Research has established a positive relationship between Facebook use and perceptions of social capital, a construct that describes the total resources − both potential and actual − available in one’s social network. However, the process through which social capital conversions occur is unclear. This study presents results from semi-structured interviews with 18 adult Facebook users (ages 25 to 55) about their Facebook use, focusing on how participants use the site to request and provide social support (associated with bonding social capital) and information (associated with bridging social capital). Findings describe how Facebook use facilitates interactions related to social capital and users’ beliefs about the potential negative outcomes of these interactions, providing insight into how users negotiate potential benefits and risks when making decisions about site use.